Takedown Research
Scam breakdowns.
We point our scanners at well-known brands, then publish what we find: fake storefronts, copied listings, paid ads, and impersonating accounts, side by side with the real thing.
New breakdown every Tuesday
A fake Nobody's Child store copied 12,817 products, and the brand's own terms of trade.
nobodyschildshop.com uses Nobody's Child's photos, product tags and legal pages, then marks everything about 70% off an inflated price. Three more lookalike stores were live, and two others had already been suspended.
More research
Fake storefronts · Archived evidence · Domain intelligence
Rat & Boa only sells through its own website. A fake 'official' store copied all 416 products.
ratandboaofficial.shop lists the whole Rat & Boa catalogue with the brand's own product photos and descriptions at 70% off, gift cards included. Three more lookalike .shop domains have already been suspended.
Two fake Varley stores copied the full catalogue, and one lists example@example.com as its email.
varleyshop.com and varleyapparel.com sell hundreds of Varley products with the brand's own photos at 30% and 70% off. Three more Varley-name domains registered this summer are already on hold.
A fake Tropic outlet copied 140 products, their photos, and cut every price by 70%.
tropicskincareoutlet.com sells Tropic's catalogue with the brand's own studio photography and fake sales counters. A second store, tropicskincareshop.com, sells the same products in French at half price.
A fake ME+EM store listed 741 products, and none of them cost more than $141.
meandemstyle.com calls itself the official online destination for ME+EM and sells the brand's catalogue with its own studio photos. A $1,995 shearling coat is $122.89. Four other ME+EM lookalike domains have already been suspended or are lapsing.
A fake Wild store is still running Black Friday, with 291 products at up to 70% off.
wildbodycare.com copied Wild's homepage as it looked in November 2025, down to the campaign photo and the discount code. Its deodorant refills cost £2.00 instead of £6.50.
Hijacked websites sent Rixo shoppers to a discount shop selling the Kornelia skirt for $99.
26 unrelated websites were indexed with Rixo product pages. Visitors arriving from Google were passed through one redirect server to tbqdeals.shop, which used Rixo's own photos.
Five fake Represent stores, one template, and the brand's own product photos.
The stores sell the Owners Club range at 65% to 70% off using Represent's studio photography. All five ran on the same hosting network, and only one turned up in our domain sweep.
A fake Gymshark store listed 2,584 products at half price, using Gymshark's own photos.
gymsharkusa.com copies the catalogue, the product names, and the studio photography, then halves the official list price. A second store, gymsharkuk.com, hides from ordinary visitors.
A fake Oh Polly store sold the Valeria dress with its own photo, at 70% off.
ohpollyshop.shop copied the logo, the product pages, and the studio photography, then cut every price by 70%. Two more .shop domains sat on the same hosting network.
A fake Pangaia store sold the 365 hoodie for $38.15, and listed Pangaia's own support email.
pangaiastore.shop uses the PANGAIA wordmark, the brand's product copy, and discounts of 65% on its featured items. Separately, hijacked websites in search results sent shoppers to a store selling Pangaia hoodies for €20.93.
Eight lookalike Huel outlets, one for each market. Seven of them blocked our visits.
Each store pairs the Huel name with a country. The one we could open used Huel's own product photos and sold for around 40% less than huel.com.
Five fake AYBL stores. Four ran on the same hosting network.
The stores use AYBL-branded campaign photography and real product names. Three of them were built from the same storefront template.
Four fake Venum stores. Three of them ran on the same hosting network.
Each domain added one retail word to the brand. Every store led with the Venum logo and discounts of up to 80%, and three resolved to the same host.
Two fake Typology stores shared the same infrastructure. Both looked like the real thing.
The wordmark, Paris lockup, product names, and luxury skincare presentation were all there. The domains added one word and cut prices by 70%.
A fake Cabaïa store copied the catalogue and cut every price by 80%.
The impostor used the CABAIA name, the same product categories, and a complete French storefront. Its discount banner did the rest.
How this series is made
We follow the evidence
Each brand in this series is selected because it is recognisable and heavily copied. The findings come from what our scanners surface, not from a prepared brief.
The scanner does the research
The same engine our customers use runs the sweep: reverse image matching, certificate monitoring, ad library sweeps, and handle collision checks.
We preserve the evidence
Every report is built from timestamped source and target captures, domain records, storefront signals, and a side-by-side visual assessment.
Scan your own brand
Curious what a breakdown of your brand would say?
Run the same sweep on your own catalogue. You get every match found, how convincing each one is, and the order we would remove them in.