Takedown Research
Scam breakdowns.
We point our scanners at well-known brands, then publish what we find: fake storefronts, copied listings, paid ads, and impersonating accounts, side by side with the real thing.
New breakdown every Tuesday
5 fake Represent stores cut up to 70%, and Alibaba sellers use its photos from €7.99
The stores sell the Owners Club range at 65% to 70% off with Represent's studio photography. Wholesale sellers use Represent's own Storms In Heaven packshots, a $125 tee, to sell unbranded copies from €7.99 on Alibaba and US$6 on Made-in-China.
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Fake storefronts · Archived evidence · Domain intelligence
A fake Gymshark store listed 2,584 products at half price, using Gymshark's own photos
gymsharkusa.com copies Gymshark's catalogue, names and studio photos, then halves every list price. A second store hides from ordinary visitors, and Gymshark's Shadow Seamless T-Shirt photo sells shirts on DHgate and Mercado Libre.
A fake AMI Paris store listed 1,148 products in one day, and a $1,890 bag for $159.99
amiparis.shop copied AMI's pages, photos and reference codes, then cut prices in half. 2 more lookalike stores were live, and Alibaba and AliExpress sellers put the Ami name and heart logo on goods from US$1.12.
A fake Castore store copied 3,422 products, England Rugby's 26/27 kit included
castorestore.shop sells team kit at 65% off with Castore's own photos and product addresses, including the England Rugby home shirt for $24.85. On DHgate, a McLaren 'Castore Core' T-shirt from $2.85 uses the official photos, matched on listings from 5 sellers.
6 fake Polène stores went live at once, and its bag photos sell $9.80 wholesale totes
polene-parisoutlet.com copied 408 products from Polène's US store and charges exactly a fifth of the real price. 5 more lookalike stores were live, 13 DHgate listings use Polène's raffia photos, and its camel Cyme packshot fronts unbranded totes on Amazon and a wholesale site at $9.80.
63 fake DFYNE stores were live on one day, selling its $62.50 leggings for $20.65
One serves DFYNE's own photo files and cuts every price by 65%. Five share one product database in five languages. DFYNE's name and photos also turn up on Mercado Libre, AliExpress, DHgate and TikTok Shop.
2 fake Charlotte Tilbury stores sell its $225 Magic Cream refill for $67.50 and $23.62
charlottetilburystore.com copied 616 products at 70% off. A twin store sells the same catalogue cheaper still, the $225 refill at $23.62. On AliExpress, 40 listings put the brand's name on $1.09 to $25.55 makeup, 5 with its own campaign images.
2 fake REFY stores sell its range at 65% off, using REFY's own product photos
refybeautycare.shop and refybeautystore.shop sell REFY's range with its own photos, most items 65% off. 34 AliExpress 'REFY' lip gloss listings went up in August and September 2026, most under $2, and new eBay accounts reuse REFY's model photos.
A fake BYOMA store cuts 36 products 65%, and AliExpress sells 'BYOMA' serums at $1.09
byomacare.shop lists 62 BYOMA products with the brand's own studio photos, 36 at 65% off. Two French clones copy BYOMA's site down to its product IDs, and BYOMA's campaign photos sell $1.09 'BYOMA' serums on AliExpress and turn up on DHgate and eBay.
A fake INKEY List UK store copied 64 products, and eBay lists its £15 body stick from £1.13
theinkeylistuk.com sells The INKEY List's products with the brand's own photos, text and product numbers, just below official prices. On AliExpress and eBay UK, 42 listings carry the name from £1.13, and 15 of 16 AliExpress listings reuse the brand's images.
4 fake Le Gramme stores loaded its full catalogue on registration day, at 65% off
legrammeshop.shop and three sister .shop stores copy Le Gramme's photos and product names, then cut 65%. On AliExpress, a €290 khaki cord bracelet is sold under the name, with the brand's own studio shots, for US $20.75.
37 Amazon listings copy Kitsch's Air Dry Cream tube, 18 with the logo removed or swapped
Kitsch's peach Smoothing Air Dry Cream tube sells 40,000+ a month on Amazon US. We found 37 lookalikes on 6 Amazon storefronts, from £4.69. Three repeat its label word for word under a slashed 'Hair Care/' mark.
24+ Amazon listings sell TRIP's drinks under another seller's brand, in TRIP's photos
We found no fake TRIP store. The problem is Amazon.co.uk: at least 24 listings for TRIP cans name a reseller as brand and manufacturer, over TRIP's own campaign images. Another seller asks £110.04 for a 12-pack TRIP sells for £24.
2 NEOM Wellbeing clones had about 200 product pages each, 25 seconds after registration
neomwellbeinghaven.shop and neomwellbeingwellness.shop run NEOM's photos, product copy and prices, then take 65% off. Both list a neomwellbeing.com address for support. 4 more NEOM Wellbeing .shop domains from this year are already suspended.
A Free Soul Greens lookalike wholesales at €2.49 a pouch, with the logo stripped off
An Alibaba supplier sells a dark green pouch that lists Free Soul Greens' 21 ingredients in the same order and names Free Soul on the back. 6 more wholesale listings use the Free Soul name to sell generic gummies.
A fake DIRTEA store copied about 110 mushroom products, then called itself a fashion label
dirteahealth.shop runs DIRTEA's product pages, photos and descriptions at 65% off, under an About page for a streetwear brand. A second lookalike, dirteamushroom.co.uk, sells 22 DIRTEA products. Neither names the company behind it.
9 fake CRAFTD stores sell its $112.99 tennis chain for $47.27, with its own photos
9 lookalike .shop domains run one storefront, each loaded with more than 800 products copied from CRAFTD's catalogue. The only contact is an address at craftd.com, so complaints go to the real brand.
A clone of UpCircle's own store sold its £23.99 Eye Cream for $8.85
upcirclebeautyhub.shop runs UpCircle's product pages, photos and descriptions with most of the range at 70% off. 5 more shops sell UpCircle products at a discount, one of them under the UpCircle name.
4 Dr.PAWPAW clones, one with 196 products live 17 seconds after registration
drpawpawshop.shop and 3 sister sites run Dr.PAWPAW's photos, product names and descriptions, with balms 65% off and as low as $1.75. 2 more Dr.PAWPAW-name shop domains registered this year are already suspended.
3 Beauty Pie clones, registered in 2 days, sell its sold-out $319 LED mask for $119.70
beautypiedeal.lol, beautypieoffer.sbs and beautypielink.com run one 376-product catalogue with Beauty Pie's own photos and copy, at a median 70% off. No membership needed: the checkout takes card details straight into the store's own page.
A fake Fussy store lists 200 products at 70% off, priced from Fussy's own price list
fussyfresh.com, registered in July 2026, sells Fussy's refillable deodorant range with Fussy's own photos and prices, then cuts each by 70%. Its contact page offers help with your home and garden.
A copycat Edge of Ember shop lists its £1,100 diamond bracelet at $153
A site registered in July 2026 runs Edge of Ember's logo, product names and descriptions across 432 listings, none above $200. Its photos are the brand's own, often on the wrong product: the diamond bracelet page shows a piercing stud.
A fake Fairfax & Favor store sells the £425 Regina boot for $202, with its own photos
fairfaxandfavorboutique.shop lists Fairfax & Favor boots and bags at 65% off across 124 pages, with the official Regina photo copied pixel for pixel. Its only support address is on the brand's real domain. Two sister domains registered the same summer are already on hold.
2 fake Sister Jane stores sell at 70% off, with a support email that goes nowhere
sisterjanestore.shop and sisterjanestyle.shop sell Sister Jane dresses at 70% off with the brand's own photos and descriptions, and send buyers to an email on an unregistered domain. A third store lists 832 products under the name. Three more Sister Jane .shop names are on hold.
A fake Perifit store sells Care+ at 70% off and lists Perifit's own support email
vifit.shop sells 14 Perifit products at 70% off with Perifit's photos and contact email. Twelve Perifit-named domains were registered in 2026: three carry a copied Care+ landing page, and six are already on hold.
2 fake Tediber stores sell its range at 65% off, and a €5,745 bed turns up at €199.99
tediberstore.shop and tediberliving.shop copy Tediber's campaign photo, product text and 39 pages of products, all marked 65% off. Five unrelated shops registered between June and September 2026 carry the same copied items, from refurbished mattresses to the Grand Ours bed.
3 lookalike Jolly Mama stores copied 120 products and cut most prices by 65%
Each .shop store carries a near-complete copy of the Jolly Mama catalogue, with the brand's own photos and text, at dollar prices far below jollymama.com. 2 shops that bill themselves as wine merchants sell the same supplements at 30% off.
2 fake Joone stores sell its €8.90 organic nappy cream for $3.15
jooneshop.shop and joonestore.shop copy Joone's catalogue, photos and even its internal collection names, at 65% to 70% off. A 3rd, multi-brand store lists 50 Joone products under Joone's own tags.
3 cloned Hydratis shops sell its electrolyte tubes at 65% off, priced in dollars
3 .shop domains registered between May and July 2026 run the same storefront, re-host Hydratis product photos and list the range at a third of the official price. A 4th uses the Hydratis name to sell unrelated products.
A Merci Handy copy imported 164 products in 1 minute and sells the €3 gel for $1.22
shopmercihandy.shop copied 164 Merci Handy products in a single import and sells the €3 hand gel for $1.22, with the brand's own photos and text. A 2nd shop, on a vintage-postcard domain, lists 101 more at 60% off under the brand's stock codes.
4 fake Garancia stores copied the whole catalogue, gift cards included, at up to 70% off
5 .shop domains were registered between April and July 2026. 4 still sell Garancia's products, photos, descriptions and gift cards at 65% to 70% off, and 3 give an email address on Garancia's own domain as their only contact.
A 2-day-old fake Aroma-Zone store listed about 1,000 products at half price
aromazone.de.com was registered on 24 September 2026 and already carried about 1,000 Aroma-Zone product pages, with the brand's own photos, at roughly half price. A 2nd clone runs the same shipping text on different software. At least 31 lookalike hostnames have appeared since December 2024.
3 fake Clémence & Vivien stores sell its gift card at 65% off, from $3.50
Three .shop clones copy Clémence & Vivien's catalogue, photos and descriptions. Two had every product loaded within seconds of the domain being registered, and all three sell the brand's own gift card at 65% off.
2 fake Rivedroite stores sell its bags at up to 70% off, one since December 2024
rivedroitebags.com has sold Rivedroite's bags with copied photos since the day it was registered in December 2024, repeating product names up to 14 times to fill search. A second clone copies the French site and advertises up to 70% off.
4 fake Cut by Fred stores copy its catalogue and sell its gift card at 65% off
cutbyfred.shop and three sister .shop stores use Cut by Fred's name, product copy and photos, and cut prices by 65 to 70%. All four were registered between May and July 2026, and each lists the brand's own support email as its contact.
5 fake Unbottled stores copied up to 232 of its products and cut prices by 65%
Five .shop clones registered between May and July 2026 carry Unbottled's catalogue and photos, and four list items at about a third of the official price. On Amazon.fr, unrelated shampoo bars borrow the Unbottled name in their titles.
A fake Krème store opened the day before our check, with a 'was' price above Krème's
Seven Krème-named shop domains were registered in 2026, and four were trading when we checked. Three discount shops sell Krème's catalogue at 50% to 60% off, and all three sell its gift cards for a fraction of their value.
A fake Léo et Violette store copied 175 products, down to its packaging collection
leoetviolette.shop uses Léo et Violette's own photos and descriptions, converts euro prices to dollars, then takes 65% off. Its only contact address sits on a domain nobody has registered.
20 Le Slip Français lookalikes, and a fake store selling its €105 five-pack for €27
One fake store sells a €105 five-pack of boxers for €27 with the brand's own photo. Three others copied hundreds of product pages from leslipfrancais.fr, down to the web addresses.
A fake Jonak store sells 285 shoes at 50% off with Jonak's photos and no Jonak name
At least 24 domains have posed as Jonak shops since April 2025. Most are gone. paris-outlet.com, opened 3 days before our check, is live with 285 Jonak-style products at 50% off, and the photos we checked are Jonak's own.
116 fake Bobbies stores since 2022, one disposable domain at a time
Public scan archives have captured 116 websites dressed as Bobbies since 2022, most on domains that look like people's names. 6 new Bobbies lookalike domains are already suspended. The next one keeps arriving.
2 fake Faguo stores copied all 321 products and knock 25% off at the basket
faguo-shop.com and faguo-france.com rebuild Faguo's shop page for page and load its photos straight from Faguo's own servers. Then they send buyers to a third-party checkout that asks for card details.
A throwaway shop sells Abbott Lyon's £149 watch for $66.40, loading the brand's own photos
Abbott Lyon's photos sit on 147 pages across 126 unrelated websites, some forwarding to 18 shop domains registered within 33 seconds. Separately, abbottlyon.xyz poses as the brand and links to an online casino.
6 fake Medik8 stores sell its £229 retinoid cream for as little as $45.80
6 live lookalike stores sell Medik8's catalogue with its own photos at 50% to 80% off, 4 of them on one hosting network. On Alibaba, a 'Medik8 Hydr8 B5 Intense' listing at US $26.12 uses Medik8's packshot with the brand name wiped off the bottle.
2 fake Mous stores list 746 cases and accessories, most at 65% off, with Mous's own photos
mouscases.shop and mousstore.shop copy Mous's catalogue, product names and studio photos, and mark most items 65% off. Their contact pages send customers to a Mous email address. 6 more lookalike domains registered in 2026 lead to closed shops.
13 shops sell Lounge's underwear with its own photos, briefs from €3
loungestore.shop copied 1,093 of Lounge's product addresses. Two older stores still carry Lounge's internal product numbers. Eight shops with names like baby care and linen list the full Everyday Ultimate range at about half price.
A fake Never Fully Dressed store sells 493 items at 80% off with the brand's photos
neverfullydressedstyle.com sells Never Fully Dressed clothing at a fifth of the price, using the brand's own photos. It was registered in the same second as a lookalike now on hold, one of 5 Never Fully Dressed domains suspended since December.
A fake Gemmyo outlet sells its €1,670 Entaille ring for €98.44
A six-week-old store writes GEMMYO into every menu and product name, at up to 94% below official prices. Separately, 73 moissanite listings on four shops use Gemmyo's own photo files, file names included.
A fake Manière De Voir store sells the £70 Anya beret for $40.50 with the brand's photo
manierestore.shop copies the brand's photos and product copy and cuts every price by 70%. Two more lookalike stores are live, and at least 28 earlier ones have already gone offline.
A fake Les Secrets de Loly store sells its €189 dryer for $77.49, 15 domains since 2024
Since February 2024, 15 lookalike domains have carried the Les Secrets de Loly brand, most running a fake 24-hour 'private sale' at up to 50% off. The one still live, sdlboutique.shop, loaded 99 products and the brand's photos in 2 seconds.
2 fake La Rosée stores sell its full range 65% to 70% off, even its €1 tree donation
larovive.shop and valdina.shop use La Rosée's logo, product pages and studio photos, and both list one contact address on a domain nobody has registered. 4 more .shop domains running the same kind of store are now on hold.
A fake 'Nutri & Co' store built from Nutri&Co's Amazon listings sells at up to 45% off
antoineshopnutri.shop calls itself Nutri & Co and sells the brand's supplements up to 45% below list price. Its product pages point straight back to Nutri&Co's own Amazon catalogue, and 4 more stores on the same template carry the brand too.
A fake Mium Lab store copied 103 products and marked a €1 charity donation 65% off
miumlabshop.shop sells Mium Lab's gummies with the brand's own photos and a -65% badge on almost everything. Five hijacked websites were also showing search engines Mium Lab product pages.
A fake Respire private sale lists 96 products at half price, with Respire's own terms
respire-france-ventes-privees.com sells Respire's catalogue at around half price with the brand's own photos and terms of sale. A second copy cuts 49 products by 65%, and at least four earlier lookalikes have come and gone since March.
3 lookalike Astrid & Miyu stores copy its catalogue, one with $515 gold huggies at $43
astridandmiyushop.com lists 1,456 products with Astrid & Miyu's own photos, almost all under a quarter of the official US price. Two more stores copy the catalogue, and 11 hacked websites serve search engines pages built on the brand's photos.
A fake TALA store copied 544 product pages and sells £15 gift cards for $6.01
talaactivewear.com lists 749 products with TALA's own photos, all at 70% off, gift cards included. Its contact page still offers help with your home and garden.
A fake 'Withings Official Store' sells the $369.95 ScanWatch 2 for $210, built from Amazon
withingscare.com calls itself the Withings Official Store and sells ScanWatches, scales and blood pressure monitors at 33% to 60% of US prices, under names lifted from Amazon. Separately, 72 hacked websites serve Withings pages, some forwarding to shops selling every watch for €53.
116 hijacked sites route Monica Vinader shoppers to shops selling its €119 necklace at €40
Pages planted on 116 unrelated websites showed Monica Vinader's photos and forwarded shoppers to throwaway shops that load images from the brand's own servers. On DHgate and a wholesale site, a lookalike ring sells with the brand's photos, its engraved name retouched out.
4 fake Rouje stores sell its €395 leather jacket from €109, using its own photos
roujeshop.shop, roujestore.shop, myrouje.shop and roujeparisfrance.com run on Rouje's photos and product text and sell its €395 leather jacket for €109 to $162. The biggest lists 1,271 products. Rouje's own store lists 722.
A fake Balzac Paris store copied 198 products, down to its product IDs and stock tags
balzacparismode.com sells Balzac's €230 Pull Andrew for €99.99 with the brand's own photos. Its SKUs are Balzac's product IDs, and Balzac's internal back-office tags are still on the pages.
2 fake Jimmy Fairly stores copied 1,838 frames and sell sold-out styles at 70% off
jimmyfairly.shop and jimmyfairlystore.shop carry Jimmy Fairly's catalogue, product codes and studio photos. The Lou Icons is sold out on the official site at 135 EUR. Both fakes have it in stock for $40.50.
A lookalike Missoma store copied all 984 products in 35 minutes, down to the file names
missomanecklace.com carries Missoma's full catalogue, photos and descriptions at near US retail prices, with no refund policy, terms or company name. A second copy waits behind a password page, and 44 unrelated websites serve Missoma pages to search engines.
Hijacked sites send Sézane shoppers to shops selling its Gaspard cardigan for €41, 11 of them a day old
112 unrelated websites were indexed with Sézane product pages. Opened from Google, 32 forwarded us to discount shops, and 11 of those shops loaded their photos straight from Sézane's own image server.
A fake Nobody's Child store copied 12,817 products and the brand's own legal terms
nobodyschildshop.com uses Nobody's Child's photos, internal product tags and company details, then marks everything about 70% off an inflated price. 3 more lookalike stores were live, and 2 others were already suspended.
A fake 'official' Rat & Boa store copied all 416 products and 305 of its photos
Rat & Boa sells only through its own website. ratandboaofficial.shop claims to be that website and lists the full catalogue at 70% off with the brand's photos and descriptions, gift cards included.
2 fake Varley stores sell its full catalogue at up to 70% off, with Varley's own photos
varleyshop.com and varleyapparel.com sell hundreds of Varley products with the brand's photos. One signs its footer with Varley's company name, the other lists example@example.com as its email. 3 more Varley-name domains are already on hold.
A fake Tropic outlet sells 140 copied products at 70% off, with Tropic's own photos
tropicskincareoutlet.com sells Tropic's catalogue with the brand's studio photography and fake sales counters. A £98 serum is $39.69. A second store, tropicskincareshop.com, sells the same products in French at half price.
A fake ME+EM store sells a $1,995 shearling coat for $122.89, with ME+EM's own photos
meandemstyle.com calls itself the official online destination for ME+EM and lists 741 products with the brand's studio photos. Nothing costs more than $140.99. 4 other ME+EM lookalike domains are already suspended or lapsing.
A fake Wild store still runs Black Friday in September, with 291 products up to 70% off
wildbodycare.com copied Wild's November 2025 homepage, campaign photo and discount code included, and never took it down. Its deodorant refills cost £2.00 instead of £6.50.
A fake Oh Polly store sells the Valeria dress at 70% off, using Oh Polly's own photo
ohpollyshop.shop copied Oh Polly's logo, product pages and studio photos, then cut prices by 70%. Two sister .shop domains sit on the same hosting network.
A fake Pangaia store sells the 365 hoodie for $38.15 and lists Pangaia's own support email
pangaiastore.shop runs on the PANGAIA wordmark, Pangaia's product copy and 65% discounts, and sends buyers to Pangaia's real support inbox. Separately, hijacked sites in search results pushed shoppers to a store selling Pangaia hoodies for €20.93.
8 lookalike Huel outlets target 8 countries, and the one we opened uses Huel's photos
Each store pairs the Huel name with a country. The one we could open runs on Huel's own product photos and sells for around 40% less than huel.com. The other 7 block visitors.
5 fake AYBL stores, and a DHgate listing using 14 of AYBL's own product photos
The stores run on AYBL-branded campaign photos and real product names, and 3 share one storefront template. On DHgate, one listing sells Adapt Seamless Leggings in AYBL colourways with the brand's own photos, and 12 more put AYBL in the title.
4 fake Venum stores promise up to 80% off, and 3 share one hosting network
Each domain bolts one retail word onto Venum. All 4 stores lead with the Venum logo and discounts of up to 80%, and 3 resolve to the same host.
2 fake Typology stores cut prices by 70% and share one server
Both copy the Typology Paris wordmark and real product names like Hydrating Serum A3. Both add one word, deal, to the domain and cut prices by 70%.
A fake Cabaïa store copied the catalogue and cut prices by up to 80%
cabaiastore.com runs a complete French-language store under the CABAIA name, with Cabaïa's product categories and named products. A banner promising up to 80% off does the rest.
How this series is made
We follow the evidence
Each brand in this series is selected because it is recognisable and heavily copied. The findings come from what our scanners surface, not from a prepared brief.
The scanner does the research
The same engine our customers use runs the sweep: reverse image matching, certificate monitoring, ad library sweeps, and handle collision checks.
We preserve the evidence
Every report is built from timestamped source and target captures, domain records, storefront signals, and a side-by-side visual assessment.
Found a fake of your own brand?
Compare brand protection servicesFake website and copycat store takedown
A person checks every copycat store and lookalike domain we find. Once you approve a case, our team reports it to the platform, host, registrar and Google.
Counterfeit listing removal
We find counterfeit and copied-photo listings on Amazon, eBay, AliExpress, Alibaba, Temu and TikTok Shop. A person checks each; we file once you approve.
Someone copied my website: what to do
A copycat cloned your store. What to save first, how to find its platform, host and registrar, and who to report it to, in the order that works.
A counterfeit came back after a takedown
Why removed counterfeit listings come back on Amazon, eBay, Etsy and Shopify, what each platform says about repeat infringers, and what to do.
My IP report was rejected or ignored
Why marketplaces reject IP reports, how to refile one that holds up, and where to escalate when a host, registrar or platform does not act.
Where to report counterfeits on every platform
The official counterfeit and IP reporting form for 157 marketplaces, store builders, hosts, registrars, payment, ad and social platforms, and who may file.
Scan your own brand
Curious what a breakdown of your brand would say?
Run the same sweep on your own catalogue. You get every match found, how convincing each one is, and the order we would remove them in.