37 Amazon listings copy Kitsch's Air Dry Cream tube, 18 with the logo removed or swapped

A second design keeps the colour and the claims

19 more listings use a different pack: a peach tube and box with a line drawing of a woman's hair, Air Dry Cream set large, the SMOOTHING badge, With castor oil & coconut oil, and Weightless, Silky Waves, Easy Styling. It is not a copy of the Kitsch label, but it borrows the colour, the badge and the castor-and-coconut-oil pitch from Kitsch's own Amazon title.

This design carries the sales. All six lookalikes we found on Amazon US use it, at $7.99 to $15.99 against Kitsch's $14.99, and five show 50+, 100+ or 200+ bought last month. Amazon shows those counts as floors, so together they sold at least 550 units in a month.

A licensed Grinch perfume, wholesaled without the licence

Kitsch sells hair perfumes made under licence for The Grinch, including Whoville Cookies, a 50 mL mist in a pink-capped bottle with Cindy Lou Who on the box, at $22 on mykitsch.com. On Alibaba, two China-based suppliers, each on the platform for a year, list The Grinch X Kitsch Whoville Cookies Hair Perfume across 3 listings, at €2.69 to €4.49 and €5.67 to €7.74 a bottle, minimum order 10.

Neither shows Kitsch's bottle. One uses a white-capped bottle with a cartoon boy in a green jumper; the other a white cap and a cartoon girl in pink. Both labels copy Kitsch's wording, Whoville Cookies, For reviving strands with an irresistible scent, 50mL/1.7fl.oz., and one listing image is headed THE GRINCH x KITSCH. A reseller buying ten bottles gets a product sold under two brands' names that neither appears to have made. Alibaba blocked our direct visits with a bot check, which we did not attempt; the listings came from a marketplace data service.

Where they sell, and what we left out

The 37 listings sit on Amazon UK (17), Canada (10), the US (6), Germany (2), Australia (1) and Spain (1), and the same product sometimes appears on two of them. UK prices run from £4.69 to £15.99, against Kitsch's £10.19 on Amazon UK. Canadian copies cost $13.90 to $34.98.

Where Amazon shows a first-available date, the copies are recent. The 10 Canadian listings went up between 25 May and 10 August 2026. The oldest dated copy we found, on Amazon Spain, dates from 7 October 2025. Brand names on the listings look made up, often one per listing, and 12 give only a generic brand. One brand name appears on 6 UK listings across both designs, and one UK seller lists both, which suggests shared suppliers. 28 of the 37 listings give China as the country of origin; the other 9 name none. Together they show 173 reviews, against 4,859 on Kitsch's own US listing. We could not see who makes the creams or what is in them.

Air dry cream is a real product category, and smoothing air dry cream is not a phrase only Kitsch uses. We left out every cream sold under an established brand, and peach tubes that carry their own brand name on the pack. We counted only listings whose packs copy the Kitsch tube or its colour, badge and claims together, judged by eye from each listing's main photo.

Kitsch runs its own store on Amazon US, UK, Canada, Australia, Germany and France. A brand-name search across Amazon US, UK, Germany and France found no listings using the Kitsch name for other products. Our sweep of 26 Kitsch-style domains found no fake store: the names that resolved were parked, for sale, unrelated or Kitsch's own. eBay and TikTok Shop results were Kitsch products or resale. About ten more Alibaba listings put Kitsch in the titles of hair towels, scalp scrubbers, gua sha tools and hair clips, from €0.22 a unit. We did not check their photos, so we leave them out of the counts. Kitsch is also an everyday word, and most AliExpress and Temu hits were unrelated decor.