A fake BYOMA store cuts 36 products 65%, and AliExpress sells 'BYOMA' serums at $1.09
byomacare.shop lists 62 BYOMA products with the brand's own studio photos, 36 of them marked 65% off. byoma-skin.com and byoma-care.com, registered six days apart in August 2026, carry the same French copy of BYOMA's website, down to BYOMA's own product IDs. Our domain sweep found two of these domains, and a link on one led us to the third. On AliExpress, five listings sell 'BYOMA' serums from $1.09, and the best-seller, at 2,194 orders, uses BYOMA's own campaign photography.
- 62
- BYOMA products on byomacare.shop
- 36
- Of them marked 65% off
- 2
- French clone domains, registered Aug 2026
- 2,194
- Orders on the top AliExpress listing
BYOMA's UK catalogue, 65% off
BYOMA's own site is loud and recognisable: a hot-pink header, a yellow menu bar, colour-blocked packaging. byomacare.shop looks nothing like it. It runs a plain white shop template with a yellow BYOMA logo, a BYOMA-branded campaign banner and three five-star testimonials from 'Sarah M.', 'James L.' and 'Elena R.'. What it copies is the catalogue: 62 BYOMA products across six pages, with BYOMA's product names, descriptions and photos.
36 of the 62 carry a red -65% badge. The prices give away the source. For 51 of the 52 products we could match, the crossed-out dollar price is BYOMA's UK pound price times exactly 1.35. The Brightening Serum is £12.99 on BYOMA's UK site and $15.99 on its US site; byomacare.shop lists it at $17.53 and sells it for $6.14. Its cheapest item, a bundle, is $3.54.
The domain uses Cloudflare name servers, but its traffic goes straight to a separate hosting server and bypasses Cloudflare. Its first security certificate was issued on 6 June 2026, and Google has indexed six of its pages, including the store and the BYOMA Blemish range.
The contact page lists one address: support@byoma.com. That's BYOMA's own domain, so a customer with a problem lands on the real brand while whoever took the payment stays out of reach.
What we caught
We matched 52 of the store's 62 products to BYOMA's UK catalogue. For 51 of them, the crossed-out 'original' dollar price is BYOMA's UK pound price times exactly 1.35. The Brightening Serum, £12.99 in the UK, is listed at $17.53 and sold for $6.14.
We compared five product photos from the store with BYOMA's originals. All five are BYOMA's own studio shots, at the same 3,000 × 3,000 pixels. The Brightening Serum photo sits at an image-hash distance of 2 out of 192.
Two domains serve the same French copy of BYOMA's website. 51 of its 54 products carry BYOMA's own US product IDs and US prices, with a euro sign in place of the dollar sign. The product photos load straight from BYOMA's servers.
Five listings sell 'BYOMA' serums, oils and sets for $1.09 to $5.59. The busiest, at $2.33 with 2,194 orders, uses BYOMA campaign photos that also appear on BYOMA's social accounts and in press coverage.
The evidence
BYOMA's Brightening Serum product photo, left, and the same 3,000-pixel file on the fake store. Image-hash distance: 2 out of 192.
byomacare.shop opens with a BYOMA-branded campaign banner. Below it, the 'New Arrivals' carry -65% badges.
The French clone copies BYOMA's design. The Hydrating Serum is 15,99 €, BYOMA's US dollar figure, and the photo loads from BYOMA's own servers.
The homepage returns 'Unavailable For Legal Reasons', but the 54-product catalogue behind it still loaded on 26 September, on both domains.
Five 'BYOMA' listings from $1.09. The first, with 2,194 orders, uses BYOMA's own campaign photography.
The busiest 'BYOMA' listing: $2.33, crossed out from $11.39, with 2,194 orders. Built from the listing's data and photos, because AliExpress showed a verification check.
The listing's Hydrating Serum photo is BYOMA's own studio file (image-hash distance 2 out of 192). Its main photo matches BYOMA's campaign shot by eye, cropped tighter.
The same two photos appear on four DHgate listings and an eBay listing at $17.44 (image-hash distance 0 to 4 out of 192). Built from image-search results, because both sites blocked our browser.
A 'Byoma' wholesale listing at $3 to $5, minimum 12 pieces, uses BYOMA's own Liptide pH Lip Oil photo (image-hash distance 7 out of 192). Built from listing data, because Alibaba showed a slider check.
A French clone that loads BYOMA's own files
byoma-skin.com and byoma-care.com copy BYOMA's own design in French: the pink header, the yellow menu, the 'Byology Class' and skin analysis links, the free sample and 25% multi-buy offers. Catalogue, product pages and scripts are byte-for-byte identical across the two domains, and the legal pages match word for word. byoma-skin.com was registered on 16 August 2026 and byoma-care.com on 22 August, both through Cloudflare.
The shop's product file lists 54 products, and 51 carry the exact variant IDs used by BYOMA's US store, at BYOMA's US prices. The Hydrating Serum is $15.99 in the US and 15,99 € on the clone. The photos load directly from BYOMA's own image servers. At checkout, the basket hands off to an external checkout script hosted on an app platform, outside BYOMA's checkout. We did not try to place an order.
The legal notice calls the site an 'independent shop' selling BYOMA products in France, run by a sole trader at a Paris address. The company number doesn't add up: the first nine digits belong to an unrelated retail business registered elsewhere in France, and the full 14-digit number fails the standard checksum. The only contact is a free Gmail address. On the catalogue page, 19 of the first 24 products show exactly '42 avis' (42 reviews).
Both homepages now return Cloudflare's 'Unavailable For Legal Reasons' error. Every other page we tried, including products, the catalogue, the legal notice and the contact form, still loaded on 26 September. The pages also carry a Google Ads conversion tag. Our ad check found no live BYOMA ads, so we cannot say whether the clone has run any.
'BYOMA' serums from $1.09, sold with BYOMA's photos
An AliExpress search for BYOMA returned five listings using the name, mostly in keyword-stuffed titles like 'Original Boost Barrier Gentle Better Essence Skincare BYOMA Phyto-Mucin Glow Serum', at $1.09 to $5.59. BYOMA charges $15.99 in the US for the Phyto-Mucin Glow Serum. The busiest listing shows 2,194 orders at $2.33, and a second shows 308. Their photos show BYOMA's colour-blocked bottles. Two of the busiest listing's photos are BYOMA's own campaign images: an exact-image search found them on BYOMA's Facebook, Instagram and Threads pages and in press articles about the brand.
The same two photos, confirmed by image hash, appear on four DHgate listings titled 'Original Boost Barrier Gentle Better Essence Skincare', priced 'from 8,34' in euro search results, and on an eBay listing at $17.44. The top AliExpress listing also uses BYOMA's Hydrating Serum studio photo from byoma.com. Its title skips the brand name but borrows BYOMA's tagline, 'Boosted barrier. Better skin.' On Alibaba, two wholesale listings use the BYOMA name: an 'SPF 50 Face Fluid' at €2.58 and a 'Tri-Ceramide Complex' toner, cream and serum range at €2.67 to €4.44, both with a minimum order of 12 pieces. Alibaba showed a slider check when our scanner opened them, so we only have the search data.
Amazon and eBay looked different. On Amazon.com, our scanner saw seller offers on 16 of 20 BYOMA listings, from third-party sellers we could not match to the brand, mostly at $24 to $36, well above BYOMA's own US prices. The Brightening Serum was $27.95, against $15.99 on byoma.com. That is a pricing and brand-control question for BYOMA to review, and no evidence of fakes. The 20 eBay listings we checked were priced close to retail and looked like ordinary resale.
No orders placed, 6 domains parked defensively
We placed no orders with any of the stores or marketplace sellers, so we cannot say what a buyer would receive, or whether anything would arrive. We could not read byomacare.shop's registration record, because the registry's lookup service was rate-limited throughout our check. The AliExpress and Alibaba details come from search results and listing data: titles, prices, order counts and photos.
The rest of the domain sweep was quieter. Six BYOMA domains, including byoma.shop, byoma.online and byomaofficial.com, are parked with a corporate domain registrar and show no website, consistent with defensive registration. byomaa.com points to a shop platform but showed only an error page. Other hits, such as biyoma.com and byomia.com, belong to unrelated businesses.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive all 3 fake domains
Save the catalogues, product pages, prices, legal notices and contact pages of byomacare.shop, byoma-skin.com and byoma-care.com, with their DNS and certificate records.
Cut the clone off your image servers
The French clone runs on your image servers and product IDs. Report both domains to Cloudflare and the checkout platform, and review whether your image servers should serve files to other websites.
Report byomacare.shop in one package
Send the .shop registry, Cloudflare and the host your photos, the UK prices converted at 1.35, and a contact address that belongs to you.
File all 12 marketplace listings together
Report the five AliExpress, four DHgate, one eBay and two Alibaba listings in one batch, citing your campaign photos, so each platform sees the whole pattern at once.
BYOMA's photos, and no way to reach the seller
byomacare.shop copied BYOMA's UK catalogue and cut almost everything by 65%. The French clone went further and pointed at BYOMA's own files, so its photos and product IDs are, technically, BYOMA's. Both give a customer every visual reason to trust them, and neither offers a way to reach whoever runs them. byomacare.shop's only contact address is BYOMA's own, so the complaints land at BYOMA.
BYOMA's colour-blocked bottles and campaign photos are distinctive, which makes them easy to borrow: the busiest AliExpress listing uses them to sell a 'BYOMA' serum for $2.33. For a brand whose packaging is its signature, the photos need monitoring as closely as the name.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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