A fake Fussy store lists 200 products at 70% off, priced from Fussy's own price list
fussyfresh.com, registered on 9 July 2026, is a working store built on Fussy's name, logo, product names, photos and prices, with every listing 70% off. Fussy sells refillable natural deodorant from getfussy.com, which fussy.com forwards to. Because 'fussy' is an everyday word, most of what our scan returned was noise: dictionaries, cat food, lip gloss shades and quilting supplies. A second brand-name store domain, shopfussy.com, was re-registered in March 2026 and put on hold by its registrar five days later.
- 95%
- Visual similarity
- 200
- Products listed on fussyfresh.com
- 70%
- Off every listing
- 11 of 15
- Sampled photos identical to Fussy's
£26 at Fussy, $11.21 on the fake
getfussy.com opens with the Fussy logo, a seasonal campaign photo of the refillable case and a Trustpilot rating of 4.8 from 48,757 reviews. Its Wilderness Scent Pack, a black case with three refills, costs £26, down from £28.
fussyfresh.com uses the same oval Fussy logo and the same Deodorant, Body Wash and Hand Wash menu. Its homepage headline reads Our Hottest Summer Scents Yet, over the line Smell lke a Brazllan Summer, misspelt as shown. The page title copies Fussy's own: As Seen On Dragons' Den - Fussy™ Refillable Natural Deodorant. The visual assessment rated it a likely copycat at 95% similarity with 97% confidence.
It took Fussy's price list, converted it to dollars and took 70% off every line.
What we caught
fussyfresh.com lists 200 products, from the Wilderness Scent Pack to the Coconut Milk Starter Pack and the Recycled Washbag. 139 carry the exact name of a product in Fussy's own catalogue. One is still called [TEST] Outer Case.
We compared the lead photo of 15 randomly chosen products with Fussy's official images. 11 were the same photograph, at combined image-hash distances of 0 to 6. The Wilderness Scent Pack photo matches Fussy's file at a distance of 0.
For all 139 products that share a name with Fussy's catalogue, the crossed-out price is Fussy's sterling price times 1.335, shown in dollars. All 200 listings then sell at 30% of that figure: the £26 Wilderness Scent Pack is $11.21.
The About page reworks Fussy's own text, down to the Kickstarter launch in October 2020 and the 8,000 Fussy armpits. The contact page has no real details: a placeholder address on Route 66, example@example.com, and an offer to help with your home and garden space.
The evidence, page by page
The Wilderness Scent Pack: £26 on getfussy.com, $11.21 on fussyfresh.com. The crossed-out $37.37 is Fussy's £28 times 1.335.
Fussy's Wilderness Scent Pack photo and fussyfresh.com's copy, at an image-hash distance of 0.
The shop grid, led by a product still called [TEST] Outer Case. Every listing is marked Sale!.
A home and garden template, with a raw form code where the contact form should be.
The shop pages predate the domain by 11 days
fussyfresh.com runs on WordPress and WooCommerce, a different platform from Fussy's. The shop, cart, checkout, About and contact pages were created on 28 June 2026 and the policy pages on 30 June, both before the domain was registered on 9 July. The contact form was never installed, so the page shows a raw code, [sureforms id='1075'], where the form should be.
The policies are generic. The FAQ gives buyers 7 days after delivery to request a return. The footer links to a Refund/ Retum Policy, misspelt as shown. Product pages add a stock counter Fussy does not use: the Wilderness Scent Pack shows 1000 in stock. We placed no order and entered no details at checkout.
shopfussy.com was suspended within 5 days
shopfussy.com was registered again on 7 March 2026; certificate records show an earlier website used the name between 2020 and 2024. Two new certificates were issued for it that day, and on 12 March the registrar put it on client hold, a suspension that takes a domain offline. We could not see what it hosted before the hold, and no archived copy was available.
One detail loosely links the two. fussyfresh.com's product records are dated 11 March 2026, four days after shopfussy.com was re-registered and a day before its suspension, though fussyfresh.com itself was registered four months later. Product dates can carry over when a catalogue is imported, so this does not prove a shared operator. The rest of our domain sweep was quiet: getfussy.co.uk is parked, fussy.co.uk, wearefussy.com and fussyhub.com are for sale, and names such as fussy.store belong to unrelated businesses.
No copies of the case on the marketplaces
The marketplace sweep found nothing we could call a fake. Amazon US results were cat food and a lip gloss shade sharing the name. Alibaba, AliExpress, Temu and DHgate returned no copies of the refillable case, including in an exact-image search on a current Fussy case photo. eBay had a single Fussy refill pack listed at $19. Fussy-branded listings on Amazon in the UK and the Gulf use official photos; we could not identify the sellers and do not treat them as unauthorised.
The exact-image search on Fussy's product photos also returned 16 search entries on 14 unrelated websites, from small businesses to institutions, indexed under titles such as Coconut Milk Starter Pack or Tropic Tonic Refill Pack. The pattern suggests the sites were compromised to push shop pages into search results. When we checked, the pages no longer showed Fussy content. Most other matches were Fussy's genuine stockists and press coverage.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive fussyfresh.com now
Preserve the homepage, product pages, prices, policy pages, DNS records and registration date while the store is live.
Report it to registrar and host
Send each an evidence package: the Fussy logo, the copied About text, and the side-by-side price and photo comparisons. The shopfussy.com hold shows registrars act on Fussy names.
Start with the Wilderness photo
Submit copyright notices on the product photos that match your files, starting with the Wilderness Scent Pack.
Watch for the next Fussy domain
Monitor new domains pairing Fussy with retail or product words such as shop, fresh or deodorant, and filter out the many unrelated uses of the word.
Fussy's own price list makes the 70% look real
Each crossed-out figure is Fussy's own sterling price in dollars, so a 70% discount looks like a real saving on a real price.
The builders left gaps: a [TEST] product, a misspelt headline and a home and garden contact page, next to Fussy's logo and photographs. They are easy to spot once you look. A shopper arriving from a search result may not look, and will see Fussy's name on the order.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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