9 fake CRAFTD stores sell its $112.99 tennis chain for $47.27, with its own photos
Nine lookalike stores are selling CRAFTD London's chains, each with 817 to 838 CRAFTD products. Our scan flagged craftdlondonstore.shop. Our own sweep of domain names and certificate records found eight more: craftdlondonofficial.shop, craftdlondonstyle.shop, craftdlondonco.shop, craftdlondonbrand.shop, craftdlondonjewels.shop, buycraftdlondon.shop, mycraftdlondon.shop and shopcraftdlondon.shop. All nine were live on 27 September 2026, on the same storefront software and hosting network. Their domains were registered, or got their first certificate, between May and July 2026. CRAFTD sells men's chains, pendants, bracelets and rings through craftdlondon.com and its UK and EU stores.
- 99%
- Image-hash match on the featured photo
- 9
- Live lookalike stores
- 838
- Products on craftdlondonstore.shop
- $47.27
- Fake price of a $112.99 tennis chain
Same chain, same photos, $47.27
CRAFTD's page for the Tennis Chain (Silver) 5mm has a two-column photo grid, the CRAFTD wordmark, a Lifetime Guarantee banner, a 54-review star rating and a size picker for 50cm and 55cm. It costs £99.99 in the UK and $112.99 on the US store.
craftdlondonstore.shop puts the same wordmark over a plain, generic layout. Its product page has the same photographs, the same two sizes and CRAFTD's description word for word, from the First Impressions Count heading to the line about the snap-proof clasp. Underneath, in blue: From $47.27, Original $135.06, -65%. Our scanner ran no visual assessment on this store, so the 99% is an image-hash match: the fake store's copy of the on-model tennis chain photo differs from CRAFTD's file by 1 bit out of 192.
One product description on the fake store still reads: If it's not the real deal, it's not CRAFTD.
What we caught
All nine put CRAFTD London's name in a .shop domain, with a word added (store, official, style, brand, jewels, co) or a prefix (buy, my, shop). They share one hosting network and one storefront build. The homepages differ mainly in banner and tagline.
We sampled 12 products at random on craftdlondonstore.shop. In all 12, the first product photo matched an official CRAFTD image at an image-hash distance of 0 to 4. The featured Tennis Chain (Silver) 5mm uses the official page's seven-photo gallery.
Items are marked 65% or 70% off a crossed-out price set above CRAFTD's own. CRAFTD sells the Tennis Chain (Silver) 5mm for $112.99 in the US and £99.99 in the UK. craftdlondonstore.shop shows $135.06, cut to $47.27. On six of the other eight stores it costs $45.97 to $65.95.
On the five stores we checked, the only contact is support@craftd.com. craftd.com forwards to CRAFTD London's real website, so a shopper who writes in after a bad order reaches the brand. The people who took the payment are named nowhere.
The evidence, page by page
The same photograph on both sites. $112.99 on CRAFTD's US store, $47.27 on the fake.
The nine live lookalike stores on 27 September 2026. Each lists more than 800 CRAFTD products.
A 71% Off collection whose items carry a -65% badge.
The only contact is an address on a domain that forwards to CRAFTD London's real website.
9 stores, one build, catalogues loaded in one pass
Every store runs the same storefront code and serves the same sitemap format. The product sitemaps list 838 products on craftdlondonstore.shop, 837 on buycraftdlondon.shop, 831 on craftdlondonofficial.shop, 823 each on craftdlondonbrand.shop and craftdlondonco.shop, 821 on craftdlondonstyle.shop, 818 on shopcraftdlondon.shop, and 817 each on craftdlondonjewels.shop and mycraftdlondon.shop. CRAFTD's US store listed 786 products on the day of our capture.
craftdlondonstore.shop was registered at 07:27 UTC on 27 May 2026. Every product entry in its sitemap is timestamped between 07:28 and 07:29 UTC that morning. All 831 entries on craftdlondonofficial.shop, registered on 20 May, carry that date. The same holds for craftdlondonstyle.shop (26 May), craftdlondonco.shop (13 July) and craftdlondonjewels.shop (20 July). The registry would not answer our lookups for the other four. Their first certificates date from 7 May to 22 July 2026, with catalogue dates within two days of those.
The homepages are one template. Most open with a full-width image or video under taglines such as Timeless Style, Crafted for You, or Elevated Style, Delivered From Europe, then the same line about premium fashion essentials shipped directly from a warehouse. Several show the same three five-star reviews, signed Marcus L., Elena R. and Jordan P.
703 product addresses lifted from CRAFTD's US store
On craftdlondonstore.shop, 703 of the 838 product addresses match a product currently on CRAFTD's US store, such as /products/tennis-chain-silver-5mm. The rest use CRAFTD-style addresses, such as ankh-silver and aurelius-pendant-gold, that we could not find in the brand's current US or UK catalogue. Collections such as 48hr Sale - 25%, Non-Sale Items With Stock and Best of Sale reuse CRAFTD's own sale wording. A 71% Off collection holds items badged -65%.
The pricing looks automated, and it slips. The full price for the Tennis Chain (Silver) 5mm ranges from $128.84 to $188.43 across the stores, above CRAFTD's $112.99 every time. Where a discount shows, the sale price is about 35% of that figure. On shopcraftdlondon.shop the same chain showed From $859,746.54, reduced from $2,865,821.80. We treat that as a data error.
Nothing on the stores says who runs them. The About page describes CRAFTD as a premium fashion destination for apparel and accessories. Standard international delivery is $5.99, and the footer reads © 2026 CRAFTD. We placed no order and entered no payment details.
At least 13 more CRAFTD .shop names have come and gone
Certificate logs show at least 13 other CRAFTD London .shop names, from craftdlondoner.shop in August 2024 to craftdlondonwear.shop and craftdlondonstudio.shop in June 2026. None resolved on 27 September, and we could not see what they had hosted. craftdlondonchain.com, first certified in May 2026, now shows an unavailable-store page. craftdlondon.shop was registered on 24 August 2026, though certificates for the name go back to 2021, which suggests an earlier registration lapsed. It now redirects to a betting site, then to a crypto-themed page behind a bot check we did not try to pass. craftdlondon.co redirects to the official site.
The marketplaces were quiet. All 20 Amazon listings in the scan were branded CRAFTD. 19 were sold by a seller of the same name, at $44.99 to $107.99, and one showed no offer; one was also available through Amazon's own resale programme. Nothing suggested an unauthorised seller. eBay returned 17 CRAFTD listings, mostly second-hand chains and pendants at unremarkable prices. Alibaba and AliExpress returned London souvenirs and unrelated goods, and our own searches of AliExpress, Alibaba, DHgate and Temu found no listings using the CRAFTD name. TikTok Shop and ads returned nothing.
The scanner's exact-image search matched two official CRAFTD photos to 60 marketplace pages for plain chains and anchor pendants. Compared directly, none were the same photograph: similar chains on a white background look alike to a search engine. A separate image search on the tennis chain photo found three unrelated websites indexed with pages titled New-CraftD tennis chain necklace. They showed nothing when we visited, so we could not confirm what they serve.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive all 9 stores now
Preserve homepages, product pages, prices, sitemaps, contact pages, DNS records, and registration and certificate dates for every live store, before the domains are dropped and replaced.
Take down the 9 as one network
All nine are .shop domains. Send the registry and registrars one package covering the network: the shared template and catalogue, the photo matches and the copied descriptions.
Report the shared host once
The nine stores share one hosting network. A single report covering all of them has a better chance of action than nine separate ones.
Watch craftdlondon plus retail words
Monitor new certificates and registrations pairing CRAFTD or craftdlondon with store, shop, official, style, jewels or a short prefix. At least 13 such names have already come and gone.
The complaints go to CRAFTD
The stores invented no brand story and shot no product photos. They copied CRAFTD London's catalogue, photographs and descriptions in bulk and put a lower price on every item. Nine have been set up this way since May, each loaded with more than 800 products.
The contact page lists an address that forwards to the real brand. If a buyer's $47.27 tennis chain never arrives, the complaint goes to CRAFTD. The brand may hear about these stores from its own customers before its monitoring picks them up.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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