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A fake Cabaïa store copied the catalogue and cut prices by up to 80%

cabaiastore.com is a live, complete French-language store selling Cabaïa products under the CABAIA name. The scanner rated it a likely copycat at 96% visual similarity.

11 Sep 20265 min readTakedown Research

TL;DR

  • 96%: Visual similarity
  • 97%: Assessment confidence
  • 80%: Advertised reduction
  • 27 Jun: Domain registered
  • First step: Capture the store through checkout

Captured 11 Sep 2026 · 14:07 UTC

Archived storefront evidenceCaptured 11 Sep 2026 · 14:07 UTC
Officialcabaia.com
Official Cabaïa storefront captured by Takedown
Fakecabaiastore.com
Fake Cabaïa storefront captured by Takedown
96%
Visual similarity
97%
Assessment confidence
80%
Advertised reduction
27 Jun
Domain registered

New header and hero, same CABAIA identity

Cabaïa's official page is pure retail: a prominent wordmark, product navigation, a large lifestyle hero and collection merchandising below. The fake uses the same ingredients in a different arrangement.

Its header is white where Cabaïa's is blue, and the hero image is different. The CABAIA identity, product range, French navigation and shopping controls all point to the same brand. It reads as a Cabaïa outlet.

It swaps the campaign photo and keeps everything a shopper uses to recognise Cabaïa.

What we caught

01 · Brand name plus storeDomain

The domain adds only store to the Cabaïa brand name, a standard pattern for fake storefronts.

02 · Cabaïa's categories, mirroredNavigation

Backpacks, pouches, luggage, shoulder bags and accessories mirror Cabaïa's own retail categories.

03 · Reykjavik, Maupiti, Amiens on saleStore

The captured page listed named Cabaïa products such as Reykjavik, Valladolid, Maupiti and Amiens luggage.

04 · A €129 product at €25.80Banner

The store leads with up to 80% off and free delivery. A €129 product is shown at €25.80.

The copied catalogue is the strongest evidence

A copied logo can be waved off as misuse. A copied retail taxonomy is harder to explain. The store reproduces Cabaïa's category structure and fills it with specific product names, prices, variants and merchandising copy.

The page title presents the store as Cabaia, creator of clever and durable accessories. Together with the domain and the catalogue, that's a direct claim to be the brand.

Registered 27 June, live on 11 September

The visual assessment recorded 96% similarity and 97% confidence. It flagged the shared logo, product category, premium ecommerce styling, navigation, merchandising structure and backpack imagery as impersonation signals.

The domain was registered on 27 June 2026 and was live when captured on 11 September. It had no mail exchange configured, but the storefront responded and exposed a working catalogue.

How to shut it down

The takedown plan, step by step, built from the evidence above.

1

Capture the store through checkout

Save the homepage, product pages, discount claims, cart, checkout, DNS records and registration date.

2

Lead with the copied catalogue

File with the exact brand name, the category structure, named products such as Reykjavik and Maupiti, and the page title claiming to be Cabaia.

3

Trace and report the payment provider

Find who processes the checkout and send them the archived evidence before the payment account changes.

4

Monitor store, sale and outlet domains

Watch the brand name combined with store, sale, outlet, bags and backpacks across common retail extensions.

Take it down yourself, or have us do it

Summary

The 80% banner makes the fake believable

The discount explains away everything that's off: the new design, the extra word in the domain, the slightly different navigation. A shopper who sees a €129 product at €25.80 assumes Cabaïa is clearing stock.

That shopper pays cabaiastore.com. If the product never arrives or disappoints, the bad review and the support email go to Cabaïa.

Scan your own brand

What would the scanner find around your brand?

Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.

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