Privacy Policy

1. Who we are

Takedown is a brand protection service operated by Factory App Inc. ("Takedown", "we", "us"), 2261 Market Street #4637, San Francisco, CA 94114, United States. We are responsible for the personal information described here.

This policy covers trytakedown.com, our free tools, the free 360° report, the Takedown app and browser extension, and the trust pages we host for brands. Takedown is not affiliated with Takedown.co.

2. What we collect and why

Visitors to trytakedown.com. We record which pages you view, where you came from (the referring site, campaign tags and ad click IDs) and your device, browser and approximate location, using the analytics and advertising tools in section 3. We use this to understand which pages and ads work.

Free tools. The domain, keyword or web address you enter is used to run the check and is not stored. The letter generators run in your browser and send nothing to us.

Free report and calls. When you ask for a free report we collect your name, work email, brand website, phone number if you give it, how you heard about us if you answer, and where your visit came from. When you book a call, Cal.com collects your booking details and we pass it the same visit information. We use this to prepare your report, contact you about it and follow up about our service.

Customers and their teams. We collect the name and email of each person with an account, your company's brands, websites, products and photos, the stores and accounts you list as your own, your trademark and other rights documents, comments on takedown cases and your email preferences. To sign the letter of authorisation we collect the company's legal details, the signer's name, title, email and signature, and the IP address and browser used to sign. We use this to run the service, file the reports you approve and keep a record of them.

Browser extension. When you report a page from the extension, we receive its address, title, price, seller details, image, your note and, if you leave the option on, a screenshot of your screen and the page's code. When you open the extension, it sends us the address of the page you are on, to check whether it is already a case.

Shoppers who report a scam on a brand's trust page. We collect the link you report, where you saw it, any details or screenshot you add, and your email if you choose to give it. The brand sees your report, including your email if you gave it, so it can look into it and contact you.

People and businesses in the material we review. To find copies of a brand, we collect publicly available information about the stores, listings, accounts, ads, domains and trademark filings we find. This can include a seller's or account holder's name, handle, profile details, public contact details, domain registration and hosting records, and screenshots of their pages. We use it to check whether something copies a brand and as evidence in the reports a brand approves.

Business contacts. We may collect business contact details from public sources, such as a person's name, job title, company and professional profile, to contact brands that may need our service.

3. Cookies, analytics and advertising

We use these tools on trytakedown.com. They may set cookies or store information in your browser:

• Google Ads (Google), to measure which ads lead to report requests and booked calls, on all pages.
• Mixpanel (EU data centre), to understand how the site and app are used, on all pages. For signed-in users this includes their name, email and company.
• Microsoft Clarity, which records how visitors move through pages, for visitors who are not signed in.
• Umami, for anonymous traffic statistics, for visitors who are not signed in.
• Leadfeeder, which identifies the companies that visit our site from their network address, for visitors who are not signed in.
• Cal.com, for the booking calendar, and Google Fonts, for some of our typefaces.

We also store a few items in your browser ourselves: where your first and latest visits came from, and your sign-in session if you use the app.

You can block or delete cookies and stored data in your browser settings, use a tracker blocker, and manage how Google uses your data for ads in your Google account.

4. Our legal bases

Where the GDPR or UK GDPR applies, we rely on these bases:

• Contract: to provide the service to customers and their teams, and to send a report you asked for.
• Legitimate interests: to protect brands from copies and impersonation and keep evidence of it; to understand and improve our site and ads; to keep our services secure; and to contact businesses about our service. We weigh these interests against your rights, and you can object at any time.
• Legal obligation: where we must keep or disclose information by law.

5. Who we share it with

Service providers who process information for us:

• Hosting and storage: Render (Germany), Amazon Web Services (Germany), Cloudflare and Hetzner (Germany and Finland).
• Forms, scheduling, email and signing: Formspree, Cal.com, Resend and DocuSeal.
• Analytics and advertising: Google, Mixpanel, Microsoft (Clarity), Umami and Leadfeeder.
• Finding and checking copies: OpenAI, SerpAPI, Apify, ScrapeCreators and Exa, and residential proxy providers we use to load public pages.

Platforms that can remove a copy. When a brand approves a case, we send the marketplace, social network, host, registrar, payment provider or search engine the evidence and the brand's details needed to file it. Some platforms pass the rights owner's details to the person reported.

The brand concerned, when you report a scam on its trust page.

Others where the law requires it, to protect our rights or others' safety, or as part of a merger or sale of our business.

6. Where your information is stored

Our main database and file storage are in Germany. Some providers, including OpenAI, Formspree, Cal.com, Resend, DocuSeal, Google and Microsoft, process information in the United States, and we are a US company.

7. How long we keep it

We keep personal information for as long as we need it for the purposes in this policy: account and case information while a company is a customer, and afterwards for as long as we may need to show what was filed and on whose authority; report requests and booking details while we may follow up with you; and analytics data as each tool's settings allow. We keep information longer where the law requires it.

When we remove a user, we remove their email address from their account straight away.

8. Security

We use encrypted connections, private file storage, hashed passwords and invitation links, short-lived sign-in sessions, and access limited to the staff who need it. No system is perfectly secure, so tell us at support@trytakedown.com if you think your information is at risk.

9. Your rights

Depending on where you live, you can ask to see, correct, delete or receive a copy of your personal information, to restrict how we use it, or object to how we use it, including for marketing. You can stop marketing emails at any time.

Email support@trytakedown.com. We may need to confirm who you are, and we will answer within the time the law allows. If you are in the EU or UK and are not happy with our answer, you can complain to your data protection authority.

10. Children

Takedown is a service for businesses and is not meant for children. We do not knowingly collect information from anyone under 16.

11. Changes to this policy

We will update this page when what we collect or how we use it changes, and change the date at the top. If a change is significant, we will tell customers by email.

12. Contact

Privacy questions and requests: support@trytakedown.com, or by post to Factory App Inc., 2261 Market Street #4637, San Francisco, CA 94114, United States.