A fake Manière De Voir store sells the £70 Anya beret for $40.50 with the brand's photo
Three lookalike Manière De Voir stores are still taking orders: manierestore.shop, manieredevoirshop.com and abbeclothing.com. Together they list more than 3,400 products under the brand's name. Public scan archives show at least 28 more stores that sold under the name in 2024, 2025 and 2026 and have since gone offline.
- 3
- Live lookalike stores
- 70%
- Discount on manierestore.shop
- 3,437
- Products across the 3 live stores
- 28
- Earlier lookalikes now offline
Manière De Voir on the product, another shop on the About page
The official Anya beret page is simple: a studio photo, a £70 price, and a short description of vegan leather with a silver 3D plaque. manierestore.shop shows the same photo, description and product name, with a blue $40.50 price and a crossed-out 'original' of $135.
The page titles say Manière De Voir. The store's About page calls the business For the Tastemakers, a curated destination sourcing pieces from global designers. The phrase echoes the brand's own site description, which calls its clothes 'designer fashion created for the tastemakers'.
Manière De Voir on every product page. A multi-brand boutique on the About page, with no mention of the brand.
What we caught
The black Anya leather beret's three product photos match the brand's own once backgrounds are trimmed. The description is copied word for word, down to the 3D silver Manière De Voir text plaque.
manierestore.shop sells the beret for $40.50, marked down from an 'original' $135. The brand charges £70 in the UK and $110 on its US store. Every discounted product on the homepage shows the same 70% cut.
This store sells the same beret for $22.34. Its SKU is the product number from Manière De Voir's own catalogue, and its tags include one of the brand's internal labels, 'New Release 27th October 2021'.
All 936 products carry the brand name plus a word like Cheap, Outlet or Clearance. The Rosa parachute cargo pants, £100 at manieredevoir.com, are 'reduced' from £649.60 to £69.60.
The evidence, store by store
Left: manieredevoir.com, £70. Right: manierestore.shop, $40.50. The two images match once backgrounds are trimmed.
The same beret for $22.34. The tags underneath include the brand's own internal release label.
Cargo pants 'reduced' from £649.60 to £69.60. The official price is £100.
Four of the five stores that used the same 'Tastemakers' template in June and July 2026, captured by a public scan archive.
One of 21 stores on name-based .shop domains in 2025, with the brand's wordmark and emblem. All are offline now.
3 live stores, each copying the brand its own way
manierestore.shop was registered on 13 June 2026. Its sitemap lists 1,158 product pages, all timestamped within minutes of each other on 27 March 2026, before the domain existed. That suggests the catalogue was loaded somewhere else first. The icon file it serves carries the brand's own file name.
manieredevoirshop.com, registered on 26 November 2024, uses the full brand name in the domain and lists 1,343 products. Our scanner rated its homepage 66% visually similar to the official site and flagged it as a possible copycat. Its photos appear to be the brand's older product shots: one matches a current official photo, and another matches a file still hosted on the brand's own image server.
abbeclothing.com, registered on 17 March 2024, rebuilds the brand's menu, including Collection Éternel, Modern Tailoring and MDVHOME, and puts an invented 'original' price next to each product. Sale prices sit between £47.10 and £80.00. Crossed-out prices run as high as £1,619.20.
At least 28 earlier stores have come and gone
Across 2025, public website-scan archives show at least 21 .shop domains made from a first and last name running storefronts titled as Manière De Voir online shops. Several used the brand's strikethrough wordmark and Eiffel Tower emblem. All 21 are offline now.
In June and July 2026, four more appeared alongside manierestore.shop: manier.shop, maniredevoir.shop, devora.shop and voirist.shop. All five used one template: a full-width fashion photo, a centred headline and Shop Now button, and 'Tastemakers' branding. voirist.shop, registered on 23 July 2026, has since been suspended by its registry. The other three no longer resolve.
manierestore.shop, devora.shop, voirist.shop and an earlier store at modedevoir.com all resolved to the same hosting network. modedevoir.com, registered in February 2025, has also been suspended.
The beret photo sits on 114 hijacked pages
An exact-image search found the beret photograph on 114 pages across more than 100 unrelated websites, from small businesses to institutions. These are hijacked pages that show stolen product photos to search engines. A photo of the Faye jeans surfaced on a handful more.
Marketplaces were quieter. We found no Temu listings, TikTok shops or ads using the name. eBay listings looked like ordinary second-hand resale. Amazon results under the name belonged to an unrelated publication. Several Alibaba listings used a photo matching the brand's acrylic B L O C K S game, but we could not establish who owns that image, so we did not count them.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Take down the 3 live stores
Send takedown requests to the hosts and registrars of manierestore.shop, manieredevoirshop.com and abbeclothing.com, with side-by-side photo matches and the copied product numbers.
Lead with the brand's own files
A SKU from your catalogue and a photo from your image server show exactly where the copy came from. Put both at the top of every complaint.
File the shared-host cases together
Four of the lookalikes used the same hosting network. One joint filing lets the provider see the pattern.
Catch the next store early
The stores are replaced within weeks. Monitor new registrations containing maniere, manier and voir, and pages that reuse the brand's 'tastemakers' wording.
31 stores so far, and they keep coming
Every one of these stores copies the brand's photographs and product copy, and one carries its internal catalogue numbers. A $40.50 beret under the brand's own photo looks like a real sale. When a buyer gets nothing, or gets something else, the complaint is likely to land with Manière De Voir. Meanwhile abbeclothing.com tells shoppers that £100 cargo pants were once worth £649.60.
More than two dozen have already disappeared, and three are still online. The copied material is what makes each case provable. Finding the next store early matters as much as taking down the current ones.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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