A fake Gymshark store listed 2,584 products at half price, using Gymshark's own photos.
Our domain sweep found 33 Gymshark lookalike domains that were registered or live. Two were working storefronts selling Gymshark products: gymsharkusa.com, which the scanner rated a likely copycat, and gymsharkuk.com, which shows its store to search crawlers but blocks ordinary visitors. An exact-image search on 16 official product photos then found the brand's photography on DHgate listings and on hundreds of unrelated websites.
- 78%
- Visual similarity, gymsharkusa.com
- 2,584
- Products listed on one fake store
- 50%
- Discount on every product we checked
- 33
- Lookalike domains in use
What the scanner saw
The official Gymshark homepage is built around a centred wordmark, a short Women, Men, Accessories, and Sale menu, and a full-width campaign banner. When we captured it, the banner advertised up to 50% off selected Last Chance styles.
gymsharkusa.com puts a Gymshark logo in its header and leads with a photo of three athletes, one of them in a Gymshark-branded tank, over a single Shop Now button. Below it, a Featured Products grid marks every item Sale. The page title calls it Authentic Gym Clothing Built for Progress. The scanner rated it a likely copycat at 78% visual similarity with 92% confidence.
The store did not need its own photos or its own prices. It took Gymshark's, and cut every price in half.
Four signals behind the finding
gymsharkusa.com uses Gymshark's own studio photos. Its images of the Lifting Pocket Leggings in Black match the official photos exactly once the background is trimmed, and the file names still carry Gymshark's product codes.
The store's product feed listed 2,584 products under real Gymshark names, such as Everyday Seamless Leggings, Gains Seamless Leggings, and Lifting Pocket Leggings. A search for leggings alone returned 201 results.
Every product we checked shows Gymshark's US list price struck through and exactly half of it as the sale price. Everyday Seamless Leggings cost $38 on gymshark.com and $19 on the fake. Lifting Pocket Leggings are marked down from $54 to $27.
gymsharkuk.com returns an error to ordinary visitors but serves a full shop, titled Cheap Gymshark Leggings UK, to search crawlers. It lists 2,025 products and sells Vital Seamless 2.0 Leggings for £31.43. Gymshark's UK site lists its Vital leggings at £45.
The evidence from gymsharkusa.com
Left: Gymshark's official Lifting Pocket Leggings photo. Right: the image on gymsharkusa.com. Image hashes match exactly.
Women's Lifting Pocket Leggings in Black, reduced from $54.00 to $27.00.
201 results for leggings. Every price shown is half the struck-through price.
How strong is the match?
The layout is generic, but the product pages are not. We compared the four images on the fake Lifting Pocket Leggings page with Gymshark's official photos of the same product. Two were exact matches and the other two were near-exact, consistent with the same files being resized. The file names on the fake store still contain Gymshark's style and colour code, B7A4N-BB2J.
The pricing is just as mechanical. The struck-through price on each product matches Gymshark's US list price, and the sale price is exactly half, down to the cent. The store's about page calls it Gymshark Near Me and gives a US phone number. The domain was registered on 19 January 2026 through a Chinese registrar, and the site sits behind Cloudflare's proxy, which hides the server that hosts it.
A store that hides from shoppers
gymsharkuk.com was registered on 18 June 2026. Opened in a browser, it returns an error page. Search crawlers are shown a complete WooCommerce shop with Gymshark product names, randomly generated SKUs, and prices typically about 20% below a higher crossed-out price.
The shop loads its banner from a second domain, gymsharkjapanonline.com, registered on 19 May 2026 through the same registrar. When we tried to open that domain, Cloudflare displayed a Suspected Misleading Website warning in place of the page.
Where else the photos turned up
We ran 16 official product photos through Google's exact-match image search, which returned 3,388 pages. Most were Gymshark's own regional sites, social media, press, and second-hand resale. About 400 matches were on more than 300 unrelated websites, such as a German media agency and a Lithuanian fitness site, where hidden pages list Gymshark products. Opened directly, the ones we tested returned an error or a blank page. Visitors arriving from a search result were sent on to a separate shop domain.
On DHgate, 14 pages carried the official photo of the Shadow Seamless T-Shirt, which costs $44 on gymshark.com. Some were titled Sharked Mens T Shirts and others were sold as unbranded compression T-shirts, from about ₹1,860 on DHgate's Indian site. Several images added seller watermarks or a Thick Polyester Fabric caption. DHgate required a verification step before showing the pages, so these matches are reported from the image search rather than opened one by one.
What the evidence supports next
A practical enforcement sequence based on the archived finding.
Archive both stores
Preserve gymsharkusa.com's product pages, prices, and about page, and gymsharkuk.com's catalogue, with DNS and registration records, before the domains rotate.
File copyright notices on the photos
The product photos on gymsharkusa.com are Gymshark's own files. Submit exact-match pairs to Cloudflare to identify the host, then file with that provider directly.
Report the domains to their registrars
Send gymsharkusa.com, gymsharkuk.com, and gymsharkjapanonline.com to their registrars with the evidence, noting that the two UK and Japan domains are linked by a shared banner.
Watch the photographs
Re-run the exact-image search on bestsellers regularly. DHgate listings using official photos and new hidden pages on unrelated websites are the easiest to prove.
The detail worth remembering
gymsharkusa.com did not invent anything. The names, the photos, and the prices all came from Gymshark. The only thing it changed was the price, cut in half.
The most visible fake is not necessarily the most dangerous. gymsharkuk.com shows its storefront to search engines but not to people who open the address, which makes it easy to miss in a routine check.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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