A fake Gymshark store listed 2,584 products at half price, using Gymshark's own photos
gymsharkusa.com lists 2,584 Gymshark products at exactly half price. gymsharkuk.com shows its store to search crawlers and blocks ordinary visitors. Both came out of a domain sweep that found 33 Gymshark lookalike domains registered or live. An exact-image search on 16 official product photos then found Gymshark's photography on DHgate listings and on hundreds of unrelated websites.
TL;DR
- 78%: Visual similarity, gymsharkusa.com
- 2,584: Products on one fake store
- 50%: Off every product we checked
- 33: Lookalike domains in use
- First step: Archive both stores before they rotate
Captured 25 Sep 2026 · 11:40 UTC
- 78%
- Visual similarity, gymsharkusa.com
- 2,584
- Products on one fake store
- 50%
- Off every product we checked
- 33
- Lookalike domains in use
78% similar, every featured item on Sale
The official Gymshark homepage is built around a centred wordmark, a short Women, Men, Accessories and Sale menu, and a full-width campaign banner. When we captured it, the banner advertised up to 50% off selected Last Chance styles.
gymsharkusa.com puts a Gymshark logo in its header and leads with a photo of three athletes, one in a Gymshark-branded tank, over a single Shop Now button. Below it, a Featured Products grid marks every item Sale. The page title calls it Authentic Gym Clothing Built for Progress. The scanner rated it a likely copycat at 78% visual similarity with 92% confidence.
gymsharkusa.com took Gymshark's photos and Gymshark's prices, and cut every price in half.
What we caught
gymsharkusa.com uses Gymshark's own studio photos. Its Lifting Pocket Leggings in Black images match the official photos exactly once the background is trimmed, and the file names still carry Gymshark's product codes.
The product feed listed 2,584 products under real Gymshark names, such as Everyday Seamless Leggings, Gains Seamless Leggings and Lifting Pocket Leggings. A search for leggings alone returned 201 results.
Every product we checked shows Gymshark's US list price struck through and exactly half of it as the sale price. Everyday Seamless Leggings cost $38 on gymshark.com and $19 on the fake. Lifting Pocket Leggings drop from $54 to $27.
gymsharkuk.com returns an error to ordinary visitors and serves a full shop, titled Cheap Gymshark Leggings UK, to search crawlers. It lists 2,025 products and sells Vital Seamless 2.0 Leggings for £31.43. Gymshark's UK site lists its Vital leggings at £45.
The evidence from gymsharkusa.com
Left: Gymshark's official Lifting Pocket Leggings photo. Right: the image on gymsharkusa.com. Image hashes match exactly.
Women's Lifting Pocket Leggings in Black, cut from $54.00 to $27.00.
201 results for leggings. Every price shown is half the struck-through price.
Left: Gymshark's official Shadow Seamless T-Shirt photo. Right: three DHgate listings, titled Sharked, Sharkism or an unbranded compression T-shirt, use the same photo with watermarks or a Thick Polyester Fabric caption added. Image hashes match once the crop is aligned. Built from listing data because DHgate blocked our browser.
One of the DHgate listings today: five photos of shirts carrying the Gymshark logo, from US$13.56, minimum order one piece. Neither the title nor the specs name Gymshark.
Nine Mercado Libre listings in Mexico, Argentina, Colombia, Chile and Brazil use Gymshark's Shadow Seamless photos, eight under the Gymshark name, from MX$237. Image hashes match once the crop is aligned. Six are shown.
Listings on Shopee, Lazada, DHgate and Mercado Libre show the same model, pose and backdrop as Gymshark's Shadow Seamless photos in other colourways. These match by eye; we did not confirm them by image hash.
Gymshark's style code, still in the file names
The layout is generic. The product pages are Gymshark's. We compared the four images on the fake Lifting Pocket Leggings page with Gymshark's official photos of the same product. Two were exact matches and two near-exact, consistent with resized copies of the same files. The fake's file names still contain Gymshark's style and colour code, B7A4N-BB2J.
Pricing is just as mechanical. The struck-through price on each product matches Gymshark's US list price, and the sale price is exactly half, to the cent. The about page calls the store Gymshark Near Me and gives a US phone number. The domain was registered on 19 January 2026 through a Chinese registrar and sits behind Cloudflare's proxy, which hides the server that hosts it.
gymsharkuk.com shows its shop only to crawlers
gymsharkuk.com was registered on 18 June 2026. Opened in a browser, it returns an error page. Search crawlers see a complete WooCommerce shop with Gymshark product names, randomly generated SKUs and prices typically about 20% below a higher crossed-out price.
The shop loads its banner from a second domain, gymsharkjapanonline.com, registered on 19 May 2026 through the same registrar. When we tried to open that domain, Cloudflare displayed a Suspected Misleading Website warning in place of the page.
The $44 Shadow Seamless photo, on DHgate and Mercado Libre
We ran 16 official product photos through Google's exact-match image search, which returned 3,388 pages. Most were Gymshark's own regional sites, social media, press and second-hand resale. About 400 matches sat on more than 300 unrelated websites, such as a German media agency and a Lithuanian fitness site, where hidden pages list Gymshark products. Opened directly, the ones we tested returned an error or a blank page. Visitors arriving from a search result were sent on to a separate shop domain.
On DHgate, 14 pages carried the official photo of the Shadow Seamless T-Shirt, which costs $44 on gymshark.com. Some were titled Sharked Mens T Shirts, others sold as unbranded compression T-shirts from about ₹1,860 on DHgate's Indian site. Several images added seller watermarks or a Thick Polyester Fabric caption. DHgate required a verification step before showing the pages, so we report these matches from the image search and did not open them one by one. The same photos appear on nine Mercado Libre listings in Mexico, Argentina, Colombia, Chile and Brazil, eight of them under the Gymshark name, from MX$237.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive both stores before they rotate
Save gymsharkusa.com's product pages, prices and about page, and gymsharkuk.com's catalogue, with DNS and registration records.
File copyright notices on the photos
The product photos on gymsharkusa.com are Gymshark's own files. Send exact-match pairs to Cloudflare to identify the host, then file with that provider directly.
Report all 3 domains to their registrars
Send gymsharkusa.com, gymsharkuk.com and gymsharkjapanonline.com with the evidence. The UK and Japan domains are linked by a shared banner.
Re-run the image search on bestsellers
Do it regularly. DHgate listings using official photos and new hidden pages on unrelated websites are the easiest cases to prove.
Take it down yourself, or have us do it
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Summary
The fake a browser check will miss
gymsharkusa.com took Gymshark's product names, photos and prices, and halved the prices. A shopper paying $27 for $54 Lifting Pocket Leggings sees Gymshark's own product shot. If the order goes wrong, the support ticket and the bad review land on Gymshark.
The quieter store may be the bigger problem. gymsharkuk.com shows its storefront to search engines and an error to anyone who opens the address, so a routine check can walk right past it.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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