A fake Gemmyo outlet sells its €1,670 Entaille ring for €98.44
bijouxsymboliques.com, registered on 11 August 2026, sells 354 listings under the GEMMYO name with Gemmyo's product photos, at €92 to €184 each. Separately, four web shops sell moissanite and lab-grown diamond rings illustrated with Gemmyo's own photographs, and the image files still carry the names they have on Gemmyo's servers. Our scan covered lookalike domains, marketplaces, image search and archived website captures. The last two found both.
- €98.44
- Fake price for a €1,670 ring
- 354
- GEMMYO listings on the fake outlet
- 73
- Moissanite listings using Gemmyo photos
- 60
- Unrelated sites showing Gemmyo photos
The €740 Ariane Love band, listed at €175.72
gemmyo.com is a quiet, editorial fine-jewellery site: the Gemmyo wordmark, a menu of Joaillerie, Fiançailles, Mariage and Horlogerie, and made-to-order rings in 18k gold. The Ariane Love 2,5 mm wedding band in rose gold costs €740.
bijouxsymboliques.com says Bijoux Symboliques in its logo. Everything else says Gemmyo. The page title reads 'Outlet | Achetez GEMMYO En Ligne', the homepage runs a 'Déstockage en ligne' (online clearance) section, and the same Ariane Love band is listed as 'Alliance Ariane Love 2,5 mm^GEMMYO Online' for €175.72, with Brand: Gemmyo on the product page. The lead photo matches Gemmyo's product shot at an image-hash distance of 3 out of 192 bits, and the other five photos closely match images on Gemmyo's own product page.
GEMMYO is written into every product name. The prices are a tenth of Gemmyo's.
What we caught
The menu reads Joaillerie GEMMYO, Fiançailles GEMMYO and Mariage GEMMYO. The product feed lists 354 items, each named after a Gemmyo piece with a suffix such as ^GEMMYO Clearance or ^GEMMYO Outlet. The domain was registered on 11 August 2026.
Every listing costs between €92 and €184. The Entaille S Pavée ring, €1,670 at gemmyo.com, is €98.44. The Mathurins 2,5 mm ring drops from €1,060 to €93.84, the Ariane Love 2,5 mm band from €740 to €175.72.
73 moissanite and lab-grown ring listings across four shops use at least 113 Gemmyo photo files, covering 28 Gemmyo designs. Each file keeps the name it has on Gemmyo's servers, and every pair we hash-checked was identical.
Exact-image search found Gemmyo photos of nine products on 60 pages across 60 unrelated websites, from small businesses to institutions. The pages carry machine-generated jewellery and watch listings unrelated to the sites hosting them.
The evidence, channel by channel
'Déstockage en ligne': Gemmyo ring names with sales tags, from €93.84.
The €740 Ariane Love band, sold for €175.72 with Gemmyo's own photo.
Captured in October 2023 with a GEMMYO PARIS logo. The domain has since lapsed.
Same photo, same file name, sold as a US$690 moissanite band.
217 Gemmyo designs, all between €92 and €184
The store's public product feed lists 354 items with 217 distinct product names: Entaille, Lefkos, Art Déco, Mathurins, Ariane, PrimaRosa, RétroMilano and more. Many names repeat, each copy tagged with a different sales word: Clearance, Discount, Sale, Hot, Online, Fashion, New, Outlet or Best. Plain band or pavé diamond ring, every listing sits between €92 and €184.
The domain was registered on 11 August 2026 behind a proxy service that hides the server actually hosting it. An internet scanning service first captured it on 17 August, six days after registration. It was still live when we checked on 26 September.
It is not the first. The same scanning service captured vackrsmycken.com in October 2023 with a GEMMYO PARIS logo in its header, a 'GEMMYO' banner over Gemmyo campaign photography, and product tiles marked down 75% to 97%. That domain is no longer registered.
Gemmyo's diamond ring photos sell US$690 moissanite bands
Google's exact-image search matched Gemmyo's Art Déco 4 mm wedding band to product pages on four web shops, which we call A to D. None of them mentions Gemmyo. They sell the band as a '0.10 CT Round Shaped Moissanite Curved Wedding Band' for US$690, or on one shop as a lab-grown diamond band for US$880. Gemmyo's version, in 18k white gold with diamonds, costs €1,280.
These are Gemmyo's files. The shops' images carry the same 28-character names they have on Gemmyo's servers, and every pair we compared, eight picked at random plus the Art Déco set, had an image-hash distance of 0. Matching those file names against Gemmyo's white-gold diamond ring pages found at least 113 Gemmyo photos in 73 listings, covering 28 designs including Art Déco, Lady, Rétromantique, RétroMilano, Pénélope and Baby EverBloom. The shops use more files with the same naming pattern, so the real total is probably higher.
The four shops list many products under identical titles with the same photo sets, most created within days of each other in May and June 2024. That fits a shared supplier catalogue, but we could not confirm where the listings came from or whether the shops are connected. One shop added seven more listings on 17 June 2026, now describing the same Gemmyo photos as lab-grown diamond wedding bands.
Marketplaces and lookalike domains came back clean
On Amazon, eBay, Alibaba and AliExpress, keyword results were dominated by an unrelated company with a near-identical name, and we found no listings using the Gemmyo name. Temu, TikTok and the ads check returned nothing. Image search flagged rings of a similar sunburst design on a regional marketplace and on Etsy. The photos turned out to be different shots, so we did not count them.
Our domain sweep found only parked or unrelated lookalike domains. Both fake stores in this report came from archived website captures, which is why they are easy to miss. We placed no orders, so we cannot say what, if anything, either fake store ships.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Report bijouxsymboliques.com to registrar and proxy
Send abuse reports to both, with the product feed, the GEMMYO menus and the matched photographs.
Pull the 73 listings built on your files
Send image-rights notices to the four web shops and the e-commerce platform they run on, using Gemmyo's original files. The matching file names make the claim easy to verify.
Monitor captures that mention GEMMYO
Neither fake store used a lookalike domain. Watching page titles and archived captures for GEMMYO catches what a domain sweep misses.
Run the copied designs through image search
Check Gemmyo's product photos with exact-image search regularly, starting with the designs already copied: Art Déco, Lady, Rétromantique and RétroMilano.
Gemmyo's photos are doing the selling
Neither kind of abuse needed a convincing domain. The outlet uses an unrelated name and writes GEMMYO into the menus. The moissanite shops never mention Gemmyo and let its photographs sell for them.
Photos shot for 18k gold and diamond rings now illustrate €98 clearance listings and US$690 moissanite bands. Each of those listings trades on images Gemmyo paid to produce, at a price that makes the real ring look overpriced. The same files are the fastest route to getting them removed.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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