Takedown Research
Scam breakdowns.
We point our scanners at well-known brands, then publish what we find: fake storefronts, copied listings, paid ads, and impersonating accounts, side by side with the real thing.
New breakdown every Tuesday
2 fake Charlotte Tilbury stores sell its $225 Magic Cream refill for $67.50 and $23.62
charlottetilburystore.com copied 616 products at 70% off. A twin store sells the same catalogue cheaper still, the $225 refill at $23.62. On AliExpress, 40 listings put the brand's name on $1.09 to $25.55 makeup, 5 with its own campaign images.
More in Beauty & personal care
Fake storefronts · Archived evidence · Domain intelligence
2 fake REFY stores sell its range at 65% off, using REFY's own product photos
refybeautycare.shop and refybeautystore.shop sell REFY's range with its own photos, most items 65% off. 34 AliExpress 'REFY' lip gloss listings went up in August and September 2026, most under $2, and new eBay accounts reuse REFY's model photos.
A fake BYOMA store cuts 36 products 65%, and AliExpress sells 'BYOMA' serums at $1.09
byomacare.shop lists 62 BYOMA products with the brand's own studio photos, 36 at 65% off. Two French clones copy BYOMA's site down to its product IDs, and BYOMA's campaign photos sell $1.09 'BYOMA' serums on AliExpress and turn up on DHgate and eBay.
A fake INKEY List UK store copied 64 products, and eBay lists its £15 body stick from £1.13
theinkeylistuk.com sells The INKEY List's products with the brand's own photos, text and product numbers, just below official prices. On AliExpress and eBay UK, 42 listings carry the name from £1.13, and 15 of 16 AliExpress listings reuse the brand's images.
37 Amazon listings copy Kitsch's Air Dry Cream tube, 18 with the logo removed or swapped
Kitsch's peach Smoothing Air Dry Cream tube sells 40,000+ a month on Amazon US. We found 37 lookalikes on 6 Amazon storefronts, from £4.69. Three repeat its label word for word under a slashed 'Hair Care/' mark.
2 NEOM Wellbeing clones had about 200 product pages each, 25 seconds after registration
neomwellbeinghaven.shop and neomwellbeingwellness.shop run NEOM's photos, product copy and prices, then take 65% off. Both list a neomwellbeing.com address for support. 4 more NEOM Wellbeing .shop domains from this year are already suspended.
A clone of UpCircle's own store sold its £23.99 Eye Cream for $8.85
upcirclebeautyhub.shop runs UpCircle's product pages, photos and descriptions with most of the range at 70% off. 5 more shops sell UpCircle products at a discount, one of them under the UpCircle name.
4 Dr.PAWPAW clones, one with 196 products live 17 seconds after registration
drpawpawshop.shop and 3 sister sites run Dr.PAWPAW's photos, product names and descriptions, with balms 65% off and as low as $1.75. 2 more Dr.PAWPAW-name shop domains registered this year are already suspended.
3 Beauty Pie clones, registered in 2 days, sell its sold-out $319 LED mask for $119.70
beautypiedeal.lol, beautypieoffer.sbs and beautypielink.com run one 376-product catalogue with Beauty Pie's own photos and copy, at a median 70% off. No membership needed: the checkout takes card details straight into the store's own page.
A fake Fussy store lists 200 products at 70% off, priced from Fussy's own price list
fussyfresh.com, registered in July 2026, sells Fussy's refillable deodorant range with Fussy's own photos and prices, then cuts each by 70%. Its contact page offers help with your home and garden.
2 fake Joone stores sell its €8.90 organic nappy cream for $3.15
jooneshop.shop and joonestore.shop copy Joone's catalogue, photos and even its internal collection names, at 65% to 70% off. A 3rd, multi-brand store lists 50 Joone products under Joone's own tags.
A Merci Handy copy imported 164 products in 1 minute and sells the €3 gel for $1.22
shopmercihandy.shop copied 164 Merci Handy products in a single import and sells the €3 hand gel for $1.22, with the brand's own photos and text. A 2nd shop, on a vintage-postcard domain, lists 101 more at 60% off under the brand's stock codes.
4 fake Garancia stores copied the whole catalogue, gift cards included, at up to 70% off
5 .shop domains were registered between April and July 2026. 4 still sell Garancia's products, photos, descriptions and gift cards at 65% to 70% off, and 3 give an email address on Garancia's own domain as their only contact.
A 2-day-old fake Aroma-Zone store listed about 1,000 products at half price
aromazone.de.com was registered on 24 September 2026 and already carried about 1,000 Aroma-Zone product pages, with the brand's own photos, at roughly half price. A 2nd clone runs the same shipping text on different software. At least 31 lookalike hostnames have appeared since December 2024.
3 fake Clémence & Vivien stores sell its gift card at 65% off, from $3.50
Three .shop clones copy Clémence & Vivien's catalogue, photos and descriptions. Two had every product loaded within seconds of the domain being registered, and all three sell the brand's own gift card at 65% off.
4 fake Cut by Fred stores copy its catalogue and sell its gift card at 65% off
cutbyfred.shop and three sister .shop stores use Cut by Fred's name, product copy and photos, and cut prices by 65 to 70%. All four were registered between May and July 2026, and each lists the brand's own support email as its contact.
5 fake Unbottled stores copied up to 232 of its products and cut prices by 65%
Five .shop clones registered between May and July 2026 carry Unbottled's catalogue and photos, and four list items at about a third of the official price. On Amazon.fr, unrelated shampoo bars borrow the Unbottled name in their titles.
A fake Krème store opened the day before our check, with a 'was' price above Krème's
Seven Krème-named shop domains were registered in 2026, and four were trading when we checked. Three discount shops sell Krème's catalogue at 50% to 60% off, and all three sell its gift cards for a fraction of their value.
6 fake Medik8 stores sell its £229 retinoid cream for as little as $45.80
6 live lookalike stores sell Medik8's catalogue with its own photos at 50% to 80% off, 4 of them on one hosting network. On Alibaba, a 'Medik8 Hydr8 B5 Intense' listing at US $26.12 uses Medik8's packshot with the brand name wiped off the bottle.
A fake Les Secrets de Loly store sells its €189 dryer for $77.49, 15 domains since 2024
Since February 2024, 15 lookalike domains have carried the Les Secrets de Loly brand, most running a fake 24-hour 'private sale' at up to 50% off. The one still live, sdlboutique.shop, loaded 99 products and the brand's photos in 2 seconds.
2 fake La Rosée stores sell its full range 65% to 70% off, even its €1 tree donation
larovive.shop and valdina.shop use La Rosée's logo, product pages and studio photos, and both list one contact address on a domain nobody has registered. 4 more .shop domains running the same kind of store are now on hold.
A fake Respire private sale lists 96 products at half price, with Respire's own terms
respire-france-ventes-privees.com sells Respire's catalogue at around half price with the brand's own photos and terms of sale. A second copy cuts 49 products by 65%, and at least four earlier lookalikes have come and gone since March.
A fake Tropic outlet sells 140 copied products at 70% off, with Tropic's own photos
tropicskincareoutlet.com sells Tropic's catalogue with the brand's studio photography and fake sales counters. A £98 serum is $39.69. A second store, tropicskincareshop.com, sells the same products in French at half price.
A fake Wild store still runs Black Friday in September, with 291 products up to 70% off
wildbodycare.com copied Wild's November 2025 homepage, campaign photo and discount code included, and never took it down. Its deodorant refills cost £2.00 instead of £6.50.
2 fake Typology stores cut prices by 70% and share one server
Both copy the Typology Paris wordmark and real product names like Hydrating Serum A3. Both add one word, deal, to the domain and cut prices by 70%.
How this series is made
We follow the evidence
Each brand in this series is selected because it is recognisable and heavily copied. The findings come from what our scanners surface, not from a prepared brief.
The scanner does the research
The same engine our customers use runs the sweep: reverse image matching, certificate monitoring, ad library sweeps, and handle collision checks.
We preserve the evidence
Every report is built from timestamped source and target captures, domain records, storefront signals, and a side-by-side visual assessment.
Scan your own brand
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Run the same sweep on your own catalogue. You get every match found, how convincing each one is, and the order we would remove them in.