A throwaway shop sells Abbott Lyon's £149 watch for $66.40, loading the brand's own photos
Abbott Lyon's product photos appear on 147 pages across 126 unrelated websites, and 47 of those pages carry the brand name in their title. Opened from a Google search link, 45 pages on 39 sites forwarded us to one of 18 .click shop domains, all registered on 25 September 2026 within 33 seconds. One of those shops lists Abbott Lyon watches at $66.40 each, with photos loaded from Abbott Lyon's own servers. Separately, abbottlyon.xyz is a three-page site written as if it were the brand, with no shop and one outbound link, to an online casino's login page.
- 147
- Pages on unrelated sites showing the photos
- 18
- Shop domains registered in 33 seconds
- $66.40
- Belgravia 30 watch, vs £149
- 1
- Brand-name domain linking to a casino
A $66.40 'Abbott Lyon' watch that asks for a shoe size
The Mini Gold Pearl Link Belgravia 30 is one of Abbott Lyon's signature watches: a gold bracelet, a fluted bezel and a mother-of-pearl dial with the brand's logo. It costs £149 on abbottlyon.com.
On loverrelll.click it's listed as 'Women's Watches Ladies Watches Abbott Lyon' for $66.40, down from $132.80. The page loads the exact file from Abbott Lyon's own image server, so the photo is as sharp as the original. The shop claims 26 people are viewing the watch and 28 are in stock, then asks the buyer to pick a size from a menu of women's clothing sizes, men's shoe sizes and children's shoe sizes. A watch has no size to pick.
The shop loads Abbott Lyon's photos from the brand's own servers, so the pictures always look right.
What we caught
Official photos of the Cursive Name Necklace, a birthstone bracelet, the Mini Pearl Clover Studs and two watches appeared on 147 pages across 126 unrelated websites, from small businesses to institutions. 47 put Abbott Lyon in the page title, often beside German search terms such as 'Uhren Damen'.
Opened from a Google link, 45 of the pages we tested forwarded us to one of 18 .click shop domains. All 18 were registered on 25 September 2026, between 06:58:29 and 06:59:02 UTC, and all use the same pair of Cloudflare name servers.
The watch page lists 30 watches, 28 named after Abbott Lyon or its watch lines, each at $66.40 against a crossed-out $132.80. Ten photos load directly from Abbott Lyon's image servers, including the Mini Gold Pearl Link Belgravia 30, which costs £149 on the official site.
Registered in February 2026, it has Home, FAQ and About Us pages, about 3,900 words mentioning Abbott Lyon 84 times, and code telling search engines it is the organisation 'Abbott Lyon'. It never links to abbottlyon.com. Its only commercial link goes to an online casino's login page.
The evidence
The official £149 watch, left, and the $66.40 listing. The shop loads the same file from Abbott Lyon's image server.
Abbott Lyon watches at $66.40 each, all marked down from $132.80, under titles copied from other websites.
The 18 shops the planted pages sent us to, registered within 33 seconds on 25 September 2026.
abbottlyon.xyz presents itself as Abbott Lyon. The blurred link in the first paragraph goes to an online casino's login page.
A 3,900-word 'Abbott Lyon' site with one link, to a casino
abbottlyon.xyz was registered on 3 February 2026 and uses Cloudflare name servers. It sells nothing and shows no images. Three pages, Home, FAQ and About Us, carry headings such as 'About Abbott Lyon Jewelry & Our Mission', and homepage code tells search engines the site is the organisation 'Abbott Lyon'. Google has indexed the homepage, which describes the site as offering 'expert reviews, discount codes, and shopping guides for US customers'.
The text is long and generic: brand history, a price table in dollars, shipping advice and discount tips, with review counts and ratings quoted without sources. We could not match those figures to Abbott Lyon's own site. The pages link to US government and trade websites, and never to abbottlyon.com.
The one commercial link sits in the homepage's first paragraph. It compares Abbott Lyon's personalisation to how 'digital platforms' offer personalised experiences, and links that phrase to an online casino's login page. The brand name brings in the visitors. The link hands them on.
45 planted pages forward to 18 .click shops
The scanner ran exact-image searches on Abbott Lyon's product photos, and we ran three more on its watches. They led to pages on 126 websites that have nothing to do with jewellery, from small businesses to institutions. Their titles are strings of search terms, some copied from retailer and resale listings: 'HOT ! Watches Abbott Lyon Uhr Damen', 'Belgravia Abbott Lyon Watch Reviews', 'Cursive Name Necklace (Silver)'.
We opened 96 of the pages from a Google search link. 45 pages on 39 of the sites forwarded us to one of 18 .click shops. The rest showed the host website, an error or nothing. The 18 destinations have names like lovelpdxc.click and sellsixasd.click. They were registered within 33 seconds of each other, the day before our check, and share one pair of name servers.
Not every shop sells Abbott Lyon. The necklace pages led to a shop of generic name necklaces at $45.98, where we found no Abbott Lyon products. The watch pages led to loverrelll.click, where almost every item is an Abbott Lyon watch, every price is exactly half a crossed-out one, and product names are lifted from other websites' listings.
Marketplaces quiet, 'Abbott Lyon Style' on AliExpress
eBay returned 20 Abbott Lyon listings from $19.80 to $199.99, 12 new and five pre-owned, from sellers we could not match to the brand. We saw nothing showing they are counterfeit. On Amazon UK and France, four listings carry the Abbott Lyon name, but our scanner could not see who sells them, so we make no claim about them. An AliExpress search for three Abbott Lyon terms returned 60 results, none using the name. Google does index two AliExpress listings that describe their jewellery as 'Abbott Lyon Style' and 'Abbott Lyon Inspired', but AliExpress showed a security check when we tried to open them. Alibaba returned unrelated products. Temu, TikTok Shop and our ad searches returned nothing.
We placed no orders, so we cannot say what a buyer on the .click shops would receive, or whether anything would arrive. abbottlyon.site, registered in December 2025, has had security certificates issued three times this year, but its server dropped every connection we made, so we could not see what it serves. Other lookalike domains were quiet: abbotlyon.com is listed for sale, abbottlyon.co shows a 'Coming Soon' page, and abbottlyon.co.uk, abbottlyon.de and abbottlyon.us lead to Abbott Lyon's own sites.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive the redirect chain
Preserve the planted page titles, the forwarding and the 18 .click shop pages with their registration records, before the domains are replaced.
Report all 18 .click domains in one filing
Send them to their registrar and to Cloudflare together. Show that they were registered within 33 seconds and that loverrelll.click loads your photos from your own servers.
Go after abbottlyon.xyz
It uses your exact name, tells search engines it is the organisation 'Abbott Lyon', and its only commercial link goes to a casino. Complain to the registrar and Cloudflare, and consider a domain dispute to recover the name.
Lock down your image server
Stop other websites loading product photos from your servers. The shops lose their pictures at once, and requests from new ones could show up in your server logs.
Both scams feed on people searching for Abbott Lyon
The .click shops use the brand's own photos to make a $66.40 watch look like a genuine sale. A buyer who pays gets whatever the shop sends, if anything, and any complaint is likely to carry Abbott Lyon's name. abbottlyon.xyz wants the search traffic, and uses the brand's identity to pass visitors to a casino.
The shops went up the day before our check, on domains built to be thrown away. The brand-name domain has been online since February. Watching search results for the brand's own photos, and for its name on unfamiliar domains, catches both.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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