A fake Oh Polly store sells the Valeria dress at 70% off, using Oh Polly's own photo
Three lookalike domains are selling themselves as Oh Polly stores: ohpollyshop.shop, ohpollyhq.shop and ohpollywear.com. Our sweep checked 100 Oh Polly lookalike domains and found 26 registered or live. An exact-image search on 15 official product photos then found Oh Polly's studio shots on unbranded storefronts, and on more than 200 unrelated websites rigged to show Oh Polly pages to search engines.
TL;DR
- 99%: Photo match, Valeria dress
- 3: Fake Oh Polly storefronts
- 70%: Largest advertised discount
- 200+: Hacked sites showing Oh Polly photos
- First step: Archive the live stores now
Captured 25 Sep 2026 · 11:41 UTC
- 99%
- Photo match, Valeria dress
- 3
- Fake Oh Polly storefronts
- 70%
- Largest advertised discount
- 200+
- Hacked sites showing Oh Polly photos
The fake Valeria page is built on Oh Polly's photo
Oh Polly's Valeria page is simple: two studio photos of a black embellished mini dress, the wordmark, a size grid and one price. ohpollyshop.shop builds its page around the same photo, cropped into a full-width banner, under the same wordmark and the same product title, Embellished Corset Open Back Long Sleeve Mini Dress in Cobalt Blue.
The rest of the store is in German. Its page title reads Offizielle Oh Polly Website, official Oh Polly website, and its footer signs off as Oh Polly UK. Products on the homepage and sale page carry the same red -70% badge, from a lace-up corset at $26.71 to Oh Polly's gift box at $1.04.
The store shot nothing. It took Oh Polly's picture of the dress and put a lower price next to it.
What we caught
ohpollyshop.shop sells the Valeria dress with Oh Polly's own studio photo. With the background trimmed, it scores a combined hash distance of 2 against the official file. Zero means identical.
The store copies Oh Polly's product names, full descriptions, the Valeria product code 7114 and even the official product URLs, such as valeria-embellished-corset-open-back-long-sleeve-mini-dress-black.
ohpollyshop.shop lists the Valeria at $40.78, down 70% from a claimed $135.95. Oh Polly sells it for £100 in the UK and €118.90 in the EU. ohpollywear.com takes 60% off Oh Polly's US prices, so a $90 maxi dress goes for $36.
ohpollyshop.shop, ohpollyhq.shop and ohpollyboutique.shop resolved to IP addresses on the same hosting network. All three were registered in May 2026: ohpollyshop.shop on the 4th, ohpollyboutique.shop on the 14th, ohpollyhq.shop on the 26th.
The evidence, store by store
The Valeria dress from $40.78, against a claimed $135.95. The description is copied from Oh Polly.
Oh Polly logo, 2,000 listed products and 60% off. A $210 embellished maxi dress for $84.
Oh Polly's Valeria photos under the Queensley name at €73.95. The same store's Taia photo matched Oh Polly's file exactly.
Oh Polly's Embellished Halterneck Mini Dress in Soft Pink, €68.59 with an extra 25% off code.
3 .shop domains, registered within 22 days, on one host
ohpollyshop.shop was registered on 4 May 2026, ohpollyboutique.shop on 14 May and ohpollyhq.shop on 26 May. All three resolved to addresses on the same hosting network. Shared hosting doesn't prove a shared owner, but it gives you one provider to hit with three cases at once.
The links go beyond hosting. Google indexed ohpollyhq.shop under the same German title as ohpollyshop.shop, and both domains' records were last changed on the same day, 14 August. ohpollyshop.shop's contact page gives a support address at ohpollyuk.com, a lookalike registered on 7 May and since put on hold by its registrar. When we checked, ohpollyhq.shop returned a server error and ohpollyboutique.shop didn't respond.
596 of one store's 691 products used Oh Polly-style image files
ohpollywear.com is the newest fake. Registered on 6 September 2026, it titles itself Oh Polly Official and leads with the brand's OP Runway: NYC campaign under the Oh Polly logo. It claims 2,000 products, and the items we checked carried Oh Polly's US price cut by 60%. The scanner rated it a likely copycat at 74% visual similarity with 92% confidence.
Other stores dropped the brand name and kept the photos. Queensley, which sells under its own name, listed 691 products when we checked. 596 used image files named in Oh Polly's style, and its Taia photo matched the official file exactly. Monroe Luxe's New In section held 2,339 products, led by Oh Polly product names, and its Soft Pink halterneck dress appears to use photos from the same Oh Polly shoot.
Roughly 230 unrelated sites show Oh Polly pages to search engines
Most exact-image matches didn't lead to a store. Of 829 matches for the 15 photos, more than 300 sat on roughly 230 unrelated websites, from a real-estate agent to small businesses, charities and news sites. They appear to have been compromised to publish Oh Polly product pages for search engines. In the samples we tested, a normal visitor got the original site or an error page.
On one of them, a visitor arriving from Google was redirected in two steps to bmk.goingvips.xyz, a French-language store selling Oh Polly styles for $80.88 to $98.88, with images loaded straight from Oh Polly's servers. Marketplaces were quieter. Amazon returned unbranded dresses and eBay returned Oh Polly resale at normal second-hand prices. Some image matches on Alibaba and Shein sat behind a verification step, so we couldn't open them.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive the live stores now
Capture ohpollyshop.shop and ohpollywear.com product pages, prices, checkout paths, DNS records and registration dates while they're online.
Hit the shared host with 3 cases
Send one evidence package covering ohpollyshop.shop, ohpollyhq.shop and ohpollyboutique.shop to the hosting provider behind all three.
File copyright notices on the photos
The Valeria photo on ohpollyshop.shop and the Taia photo on Queensley match your own files. Use the originals for copyright notices to the platforms hosting Queensley and Monroe Luxe.
Report the hacked pages as spam
Flag the compromised sites to the search engine and tell the site owners. They usually don't know their pages are selling dresses.
Take it down yourself, or have us do it
Fake website and copycat store takedown
A person checks every copycat store and lookalike domain we find. Once you approve a case, our team reports it to the platform, host, registrar and Google.
Someone copied my website: what to do
A copycat cloned your store. What to save first, how to find its platform, host and registrar, and who to report it to, in the order that works.
Where to report counterfeits on every platform
The official counterfeit and IP reporting form for 157 marketplaces, store builders, hosts, registrars, payment, ad and social platforms, and who may file.
Summary
Whatever arrives, the complaint lands on Oh Polly
Anyone who orders the $40.78 Valeria from ohpollyshop.shop sees Oh Polly's photo, Oh Polly's product copy and an Oh Polly UK footer. Whatever turns up, or doesn't, the shopper blames Oh Polly.
The strongest evidence here is a photo Oh Polly shot itself. The domains will keep shifting, from .shop to .com and from shop to wear. The copied files stay the same, and a copied file can be matched from one fake to the next.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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