3 lookalike Jolly Mama stores copied 120 products and cut most prices by 65%
Three live stores trade on the Jolly Mama name: jollymamahq.shop, jollymamaofficial.shop and thejollymama.shop. A fourth, jollymamawellness.shop, is already suspended. Google's exact-match image search found two more shops selling Jolly Mama products under names unrelated to the brand. Jolly Mama sells supplements, snacks and drinks for fertility, pregnancy and breastfeeding from jollymama.com.
- 3
- Live lookalike .shop stores
- 120
- Official products copied per store
- 65%
- Advertised discount on most items
- 2
- Wine shops selling Jolly Mama
The fake stores cross out Jolly Mama's own price, in dollars
Jolly Mama's product pages are warm and beige, with packshots of amber jars and kraft-paper snack wrappers under the lowercase 'jolly mama!' wordmark. On jollymama.com, a box of 12 iron-enriched Croquantissime snacks costs €29, with 204 reviews.
jollymamahq.shop shows the same wrapper and wordmark, shrunk to a small image in the corner of a plain storefront. The product text is the brand's own, down to the footnote citing a 2001 study on iron bisglycinate. The price is $11.79, with 'Original: $33.68' crossed out and a blue '-65%' underneath. $33.68 is roughly €29 at the exchange rate, so the crossed-out price appears to be Jolly Mama's real price, converted.
The fake stores took Jolly Mama's own price, converted it to dollars, crossed it out and sold the box for a third of it.
What we caught
Each .shop store lists 126 or 127 products. On each, 119 or 120 use the same product address as jollymama.com, which lists 131. The descriptions are copied from the brand's pages.
The stores serve Jolly Mama's own product photos from their own servers. A Croquantissime photo on jollymamahq.shop matches the official file at an image-hash distance of 0: the same picture.
A box of 12 Croquantissime snacks costs €29 on jollymama.com. jollymamahq.shop sells it for $11.79, marked down 65% from $33.68. Baby Bump costs €46 officially and $16.10 on thejollymama.shop.
thejollymama.shop was registered on 19 May 2026 and jollymamahq.shop on 13 June. On both, every product in the sitemap is dated the day the domain was registered. The whole catalogue went up at once.
The other storefronts
Baby Bump from $18.72, 'Original: $53.50', above a description copied from Jolly Mama's catalogue.
The official Baby Bump photo under the Jolly Mama logo, for $16.10, down from $46.00.
The official photo (left) and the file served by jollymamahq.shop (right). Their perceptual hashes are identical.
A food-and-wine shop selling Choline Mama at 30% off, with the brand's internal product tags copied beneath it.
3 stores, one kit, one borrowed support address
All three stores run the same storefront software. They store images in the same folder structure, named after each domain, and all three name their top product category after jollymama.com. That points to each store being generated from the official site. All three list support@jollymama.com as their contact. Jolly Mama's own site lists contact@jollymama.com.
Pricing differs by store. In a sample of nine products, jollymamahq.shop cut eight by 65%. thejollymama.shop discounted all nine, most by 65%, and uses jollymama.com's euro figures with a dollar sign as its crossed-out prices: Baby Bump is 'reduced' from $46.00. jollymamaofficial.shop charged about the official price, converted to dollars, for eight of the nine, but offered Baby Bump for $18.72, down from $53.50.
thejollymama.shop and jollymamahq.shop share a registrar. So did jollymamawellness.shop, registered on 21 July 2026. By 3 September its registration was on client hold, and it no longer resolves. We could not retrieve a registration record for jollymamaofficial.shop, but its first security certificate was issued on 8 June 2026, the same date as its sitemap entries.
2 wine shops sell pregnancy supplements at 30% off
The image search found a second kind of store. Shop A bills itself as a shop for food and wine pairings, Shop B as a wine and spirits shop. Each carries around 53,000 products, from T-shirts and candles to kitchen knives. We found at least seven Jolly Mama products on Shop A and nine on Shop B, all at 30% off: Choline Mama for €15.40 instead of €22, Baby Bump for €32.20 instead of €46.
Both shops load their product photos straight from Jolly Mama's own image server. The Choline Mama listing on Shop A even repeats the brand's internal product tags, including sale codes such as 'soldesAH26' and 'JOLLYMAMAXTB0325'. The tags are identical to Jolly Mama's own catalogue data, which points to an automated copy. We placed no orders, so we cannot say what, if anything, a buyer would receive. A third shop from the image search showed a bot check, and we went no further.
What came back clean
The marketplaces were quiet. The Amazon listings matched by the image search belong to Jolly Mama's own brand store on Amazon.fr. AliExpress, Temu and eBay results for 'Jolly Mama' were Christmas slogan T-shirts, mugs and iron-on transfers unrelated to the brand. DHgate returned nothing, and the TikTok and ad checks came back empty.
The image search also found 11 pages on unrelated websites that Google had indexed with Jolly Mama product titles and photos, at odd addresses ending in a single letter and a long number. That pattern matches hacked websites used for search spam. We visited five directly. They showed the site's normal pages or an error, so we could not confirm where they lead.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive the 3 stores while they're live
Save product pages, prices, sitemaps and the copied support address. The sitemap dates show when each catalogue went up.
Report all 3 to the registrar as one case
jollymamahq.shop and thejollymama.shop share a registrar that has already suspended jollymamawellness.shop. One report covering all three stores and the shared kit makes it a single case.
File copyright notices on the photos
The Croquantissime photo is an identical match. Send the originals and store URLs to the hosts of the three .shop stores and the two wine shops.
Cut off the wine shops' image feed
Both wine shops load Jolly Mama photos straight from your image server. Changing those file addresses, or blocking requests from other sites, would leave their listings without pictures.
Copied in one go, found only by the photos
Every product on each .shop store is dated the day its domain was registered. Nobody built these catalogues by hand. jollymama.com was copied in one go, photos and descriptions included, then priced to sell.
The wine shops never use the Jolly Mama name in their domains, so a lookalike-domain check would miss them. They surfaced only because they used the brand's photographs. A mother-to-be buying Baby Bump there at 30% off is paying a shop we could not link to Jolly Mama.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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