2 fake Sister Jane stores sell at 70% off, with a support email that goes nowhere
Two stores calling themselves Sister Jane (EU), sisterjanestore.shop and sisterjanestyle.shop, copy the London label's product pages and sell its dresses at 70% off. They share one design and one support address, on a domain nobody has registered. A third, sisterjanedress.com, is built differently but sells 832 products under the brand name. All three were live when we checked. Our domain sweep and certificate-log search found 15 Sister Jane lookalike domains set up since 2024, and three Sister Jane .shop names registered this year are already on hold at the registry. The real brand sells through sisterjane.com and its own European store, eu.sisterjane.com.
- 98%
- Image-hash match on the featured photo
- 3
- Live lookalike stores
- 70%
- Discount badge on both (EU) stores
- 56
- Unrelated sites using Sister Jane photos
The fakes borrowed the name of Sister Jane's real EU store
On sisterjane.com, the Mira Boucle Fitted Jacket shows in Flamingo Pink against a lilac backdrop, at £79.00 against a struck-through £115.00, with a Low Stock notice.
sisterjanestore.shop's page for the jacket uses the dotted sister jane wordmark, the same lead photo and the same two-line description, priced 'From $31.47, Original $104.90, -70%'. Its page title reads 'Mira Boucle Fitted Jacket | Sister Jane (EU)'. The homepage title, 'Sister Jane Europe', is the title of Sister Jane's real European store, which prices in euros. The lookalike prices in dollars.
The store borrowed the name of Sister Jane's real European shop, then gave buyers an email address on a domain that does not exist.
What we caught
sisterjanestore.shop lists 579 product pages and sisterjanestyle.shop 488. Of those, 434 and 335 use exactly the same web address as a product on sisterjane.com today, down to sisterjane.com's own abby-jacquard-bow-dress-2. Descriptions are copied word for word, size options included.
Both stores serve Sister Jane's studio photos. The Mira Boucle Fitted Jacket lead image on sisterjanestore.shop matches the official file at a combined image-hash distance of 4, and the Abby Jacquard Bow Dress on sisterjanestyle.shop matches at 0. The logo and favicon files carry the same file names as on sisterjane.com.
The Mira Boucle Fitted Jacket is £79 in sisterjane.com's sale, down from £115. sisterjanestore.shop offers it at $31.47 against a struck-through $104.90. sisterjanestyle.shop sells the Abby Jacquard Bow Dress at $47.07, where the official sale price is £55.
Both (EU) stores list support@sisterjaneeu.com as their only contact. On 27 September 2026 the domain sisterjaneeu.com was not registered, so no mailbox sat behind the address a buyer would write to.
The evidence
The Abby Jacquard Bow Dress photo on sisterjanestyle.shop is the official file, at image-hash distance 0.
The second (EU) store: $47.07 against a struck-through $156.90, with Sister Jane's description copied word for word.
The only contact is an email on sisterjaneeu.com, a domain that was not registered when we checked.
The dotted sister jane wordmark, campaign imagery and a free worldwide shipping banner.
A different build: 832 products under the Sister Jane name, with a struck-through price of £20,200.
488 product pages, loaded within 2 minutes of registration
sisterjanestore.shop was registered on 18 April 2026 and sisterjanestyle.shop on 16 June 2026, at the same registrar. They run the same storefront software, and their robots files are identical apart from the domain name. Their sitemaps date the product pages to within minutes of registration. sisterjanestyle.shop was registered at 03:30 UTC, and its 488 product entries are stamped between 03:31 and 03:32 the same morning. The catalogue appears to have been loaded in one step.
The pages around the products are generic. Each homepage carries three five-star quotes from first-name-and-initial customers, one praising fast shipping to Berlin. sisterjanestore.shop's shipping page promises free worldwide shipping in its banner, charges €8.00 for standard EU delivery with free shipping over €150, and a few lines later says orders over $50 ship free. Its About page retells Sister Jane's London story under the name Sister Jane (EU). We placed no order and cannot say what a buyer receives.
sisterjanedress.com lists 832 products under the brand name
sisterjanedress.com, registered on 8 July 2026 at a different registrar, is a WordPress shop with its own green logo. It lists 832 products, each titled with the Sister Jane name and filed under Dream and Ghospell, the names of lines sold on sisterjane.com. Its struck-through prices are broken: the Ivy Stripe Midi Dress is £94.00, down from £20,200.00. The image files we checked sit in folders dated May 2025, more than a year before the domain was registered. Our scanner's visual check rated it unlikely to copy sisterjane.com's design, which is accurate: it trades on the name alone. Its products aren't in sisterjane.com's current catalogue, so we could not match its photos to official files.
Certificates were issued for at least 13 Sister Jane .shop names since February 2024, among them sisterjane.shop, sisterjaneofficial.shop, sisterjanecollection.shop and sisterjanewear.shop. Only the two (EU) stores still serve a site. sisterjanehq.shop, sisterjanefashion.shop and sisterjaneedit.shop, registered between May and July 2026 at the same registrar as the (EU) stores, are on server hold, a registry-level suspension. We could not confirm who runs any of these stores, and a shared registrar does not prove a shared owner.
The Dougie Mini Dress photo sits on 27 hijacked sites
An exact-image search on official product photos returned 60 matches on 56 unrelated websites, from small businesses to institutions, indexed with shop-style titles like 'Ghospell Dougie Mini Dress Carmin Red 2026 Outlet'. The Dougie Mini Dress photo alone appeared on 27 of them. Five we opened directly showed their normal pages. The pattern suggests the sites were compromised to push shop listings into search results.
The marketplaces were quiet. The 20 eBay listings in the scan were Sister Jane dresses offered for resale, mostly second-hand, at $16 to $211, with nothing pointing to counterfeits. Amazon returned books and music that share the name. Alibaba and AliExpress returned generic sister gifts and Mary Jane shoes. The TikTok Shop, Temu and ads checks returned nothing.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive all 3 stores now
Save homepages, product pages, prices, contact and shipping pages, sitemaps, DNS records and registration dates for sisterjanestore.shop, sisterjanestyle.shop and sisterjanedress.com while they're live.
File with registrars that have acted before
Three held .shop names show the registry and registrar have acted on Sister Jane names already. Send each registrar and host a package pairing every store with its copied product addresses and photos.
Send copyright notices on the photos
Build them on the matching product images and copied descriptions, starting with the Mira Boucle Fitted Jacket and Abby Jacquard Bow Dress files.
Consider registering sisterjaneeu.com
Take it before someone else does, and monitor new Sister Jane domains that add retail words like store, style, shop, edit or official.
A buyer with a problem has nowhere to write
Sister Jane already runs a store called Sister Jane Europe. A shopper looking for it could land on a .shop site with the same title, the same photos and a 70% discount, and see nothing to make them doubt it.
Every product page on both (EU) stores was copied with care. The one detail a buyer needs after paying, an email that reaches someone, points at a domain nobody owns. When that buyer chases a refund, the name on the order is Sister Jane's.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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