Takedown Research
Scam breakdowns.
We point our scanners at well-known brands, then publish what we find: fake storefronts, copied listings, paid ads, and impersonating accounts, side by side with the real thing.
New breakdown every Tuesday
4 fake Le Gramme stores loaded its full catalogue on registration day, at 65% off
legrammeshop.shop and three sister .shop stores copy Le Gramme's photos and product names, then cut 65%. On AliExpress, a €290 khaki cord bracelet is sold under the name, with the brand's own studio shots, for US $20.75.
More in Jewellery
Fake storefronts · Archived evidence · Domain intelligence
9 fake CRAFTD stores sell its $112.99 tennis chain for $47.27, with its own photos
9 lookalike .shop domains run one storefront, each loaded with more than 800 products copied from CRAFTD's catalogue. The only contact is an address at craftd.com, so complaints go to the real brand.
A copycat Edge of Ember shop lists its £1,100 diamond bracelet at $153
A site registered in July 2026 runs Edge of Ember's logo, product names and descriptions across 432 listings, none above $200. Its photos are the brand's own, often on the wrong product: the diamond bracelet page shows a piercing stud.
A throwaway shop sells Abbott Lyon's £149 watch for $66.40, loading the brand's own photos
Abbott Lyon's photos sit on 147 pages across 126 unrelated websites, some forwarding to 18 shop domains registered within 33 seconds. Separately, abbottlyon.xyz poses as the brand and links to an online casino.
A fake Gemmyo outlet sells its €1,670 Entaille ring for €98.44
A six-week-old store writes GEMMYO into every menu and product name, at up to 94% below official prices. Separately, 73 moissanite listings on four shops use Gemmyo's own photo files, file names included.
3 lookalike Astrid & Miyu stores copy its catalogue, one with $515 gold huggies at $43
astridandmiyushop.com lists 1,456 products with Astrid & Miyu's own photos, almost all under a quarter of the official US price. Two more stores copy the catalogue, and 11 hacked websites serve search engines pages built on the brand's photos.
116 hijacked sites route Monica Vinader shoppers to shops selling its €119 necklace at €40
Pages planted on 116 unrelated websites showed Monica Vinader's photos and forwarded shoppers to throwaway shops that load images from the brand's own servers. On DHgate and a wholesale site, a lookalike ring sells with the brand's photos, its engraved name retouched out.
A lookalike Missoma store copied all 984 products in 35 minutes, down to the file names
missomanecklace.com carries Missoma's full catalogue, photos and descriptions at near US retail prices, with no refund policy, terms or company name. A second copy waits behind a password page, and 44 unrelated websites serve Missoma pages to search engines.
How this series is made
We follow the evidence
Each brand in this series is selected because it is recognisable and heavily copied. The findings come from what our scanners surface, not from a prepared brief.
The scanner does the research
The same engine our customers use runs the sweep: reverse image matching, certificate monitoring, ad library sweeps, and handle collision checks.
We preserve the evidence
Every report is built from timestamped source and target captures, domain records, storefront signals, and a side-by-side visual assessment.
Scan your own brand
Curious what a breakdown of your brand would say?
Run the same sweep on your own catalogue. You get every match found, how convincing each one is, and the order we would remove them in.