A clone of UpCircle's own store sold its £23.99 Eye Cream for $8.85
upcirclebeautyhub.shop is a copy of UpCircle's own website: its product pages, photographs and descriptions, with most of the range 70% off. The £23.99 Eye Cream goes for $8.85. It is one of 13 shop-style domains on the UpCircle name in certificate logs, most of them .shop, and one of two that were live stores. The other, upcirclesale.shop, is a French-language shop with an UPCIRCLE logo in its header. Web and image searches found four more shops whose domains skip the brand name but sell UpCircle products with its photos. We call them Shops A to D.
- 70%
- Off many items in the cloned store
- $8.85
- Eye Cream on the clone, vs £23.99
- 6
- Shops selling discounted UpCircle products
- 13
- UpCircle shop domains in certificate logs
£23.99 Eye Cream, $8.85 on the clone
On upcirclebeauty.com, the SPF 25 Mineral Sunscreen page shows the orange glass jar on a pale background under an autumn sale banner, at £19.99 with a subscribe-and-save option. The Eye Cream is £23.99.
upcirclebeautyhub.shop opens with the UpCircle logo, a full-width photo of the range and a Shop All, Skincare, Skin Type, Bundles, Body and Hair, and Gifting menu. Red -70% badges cover much of the product grid. The Eye Cream page carries UpCircle's description, including This multi-award winning Eye Cream is suitable for all skin types, and prices it from $8.85, down from $29.50.
The clone took UpCircle's pages, photos and product addresses word for word, and changed the price.
What we caught
The site uses UpCircle's homepage title, logo and product addresses, such as /products/eye-cream-with-hyaluronic-acid. The Eye Cream description is copied word for word, and the site's own page data labels its catalogue upcirclebeauty-com.
The clone's two main Eye Cream photos match UpCircle's official files at combined image-hash distances of 0 and 1, where 0 means identical. Shops A, B and C use UpCircle's SPF 25 packshot, at a distance of 4.
The clone sells the Eye Cream from $8.85 against a crossed-out $29.50, and the Face Toner for $8.05. UpCircle's UK site lists the Eye Cream at £23.99. Shop D, a copy of an UpCircle stockist's website, sells it for $11.25, marked -65%.
All 22 UpCircle products on Shop A also appear on Shop B, with identical names, typos and descriptions. All 8 on Shop C appear on both. The three domains were registered between 30 April and 28 July 2026.
The evidence
Left: UpCircle's official Eye Cream photo. Right: the clone's. Combined hash distance of 0.
Best-sellers at 70% off, including the Face Toner for $8.05 against $26.82.
An UPCIRCLE header over 43 discounted products, 19 of them UpCircle-branded.
UpCircle's SPF 25 packshot at $17.39, on a store whose menu lists vinyl, stickers and welding accessories.
A copy of an UpCircle stockist's site, selling the Eye Cream for $11.25.
The same kit copied an UpCircle stockist
Below the range, the clone runs a What Our Customers Say block with three five-star quotes signed Sarah M., James L. and Elena R., then a Why Choose Us panel claiming 10,000+ happy customers, 500+ products and 50+ countries. Its store runs to nine pages of UpCircle products. The domain was registered on 21 April 2026.
Shop D, registered on 26 May 2026 with the same registrar, follows the same naming pattern: a retailer's name followed by hub.shop. It runs the same storefront software and page-data structure, with its catalogue labelled after the stockist's real domain. It copies the stockist's product text, photos and delivery banner. The stockist lists the Eye Cream at A$45. Shop D offers it for $11.25.
UpCircle skincare filed under Pacifiers & Soothers
Shops A, B and C are general stores with UpCircle products added on. Shop A lists 49,230 products under a menu of vinyl, stickers, welding accessories and a power-tool brand. Its UpCircle range is 40% off, with the SPF 25 Mineral Sunscreen at $17.39 against a crossed-out $28.99. Shop B lists 58,319 products and files 18 of its 27 UpCircle items under Pacifiers & Soothers, with others under Sweaters, Sling Bags and Home Fragrances.
Shop C uses a beauty retailer's name and prices in euros, with the SPF 25 at €22.07 against €30.36. Its page data names a different, unrelated domain and a publish date of October 2025, nine months before its own domain was registered, left over from the template it was built on. All three sit behind Cloudflare, which hides the servers that host them. Matching product names, down to the same misspelling of Crème, suggest all three draw on one product feed.
upcirclesale.shop trades under the UpCircle name
upcirclesale.shop, registered on 16 October 2025, calls itself CercleVert but shows an UPCIRCLE logo, and its about page has a section headed Pourquoi Choisir UpCircle (Why choose UpCircle). It lists 43 products, 19 UpCircle-branded and the rest from other beauty brands, most at roughly a quarter to a third off. Its product addresses end in Amazon product codes, and its photos load from Amazon's image servers. We found no evidence either way on whether it ships genuine stock.
None of the other 11 brand-name domains in the certificate logs showed a working store. upcirclebeauty.shop, registered on 21 September 2026, was already on server hold at the registry by 27 September. upcirclebeautyco.shop and upcirclebeautygoods.shop, registered a day apart in July 2026 through the clone's registrar, were on hold too. upcirclebeautyoutlets.top showed a store under construction and upcirclebeauty.live an error page. The other six no longer resolved. Google's image index listed 15 pages on 14 unrelated websites, from small businesses to institutions, carrying UpCircle photos under shop-style titles such as The UpCircle Discovery Set (Worth £34.97). The two we opened showed their normal content or an error page. UpCircle runs its own Amazon brand store. Most of the 20 Amazon.com listings we checked also had offers from third-party sellers we could not match to the brand, at $13.02 to $28.49, and nothing in the data pointed to counterfeits. eBay returned individual resale listings, several marked new in box. Alibaba, AliExpress, Temu and TikTok returned nothing using the brand.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive the clone now
Preserve upcirclebeautyhub.shop's homepage, product pages, prices and page data, including the upcirclebeauty-com catalogue label, with DNS and registration records.
Report both hub shops together
Send upcirclebeautyhub.shop and Shop D's domain to their shared registrar in one complaint. They share storefront software and a naming pattern, and both copy real shops.
File on the matching photos
The clone's Eye Cream photos and the SPF 25 packshot on Shops A, B and C match your files. Send copyright notices to the hosts behind each shop, and to Cloudflare to identify them.
Watch new UpCircle shop domains
Eleven more UpCircle shop domains have appeared in certificate logs since 2024, and at least three are now on hold. Monitor new registrations, and upcirclesale.shop, which trades under your name.
Your stockists' sites get cloned too
The most convincing fake designed nothing. It rebuilt UpCircle's store from UpCircle's own pages, down to the product addresses, and its page data still names upcirclebeauty.com as the source.
The same kit copied a real UpCircle stockist. For a brand sold through many independent retailers, copies can come from stockists' sites as well as UpCircle's own. A shopper paying $8.85 for the Eye Cream on either copy sees UpCircle's photos and UpCircle's words.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
Next case
Fake storefronts5 fake Represent stores cut up to 70%, and Alibaba sellers use its photos from €7.99
The stores sell the Owners Club range at 65% to 70% off with Represent's studio photography. Wholesale sellers use Represent's own Storms In Heaven packshots, a $125 tee, to sell unbranded copies from €7.99 on Alibaba and US$6 on Made-in-China.