A fake Wild store is still running Black Friday, with 291 products at up to 70% off.
Our domain sweep found 33 Wild lookalike domains that were registered or live. Most were parked, for sale, or used by unrelated businesses that share the common word. One was a working store selling Wild products: wildbodycare.com, registered on 10 June 2026. It carries the Wild logo and a Black Friday banner copied from Wild's own homepage, and it lists 291 products, most of them at 70% off.
- 92%
- Visual similarity
- 291
- Products listed
- 209
- Products at 70% off
- £2.00
- Fake price of a £6.50 refill
What the scanner saw
Wild's current homepage is pink and red, built around its Hello Kitty collection, with the Wild wordmark centred above a menu of Outlet, Kids, Antiperspirant & Deodorant, Skin Cleansing, Lip Balm, and About.
wildbodycare.com shows an older version of the same brand. The Wild wordmark sits top left, above a chrome deodorant and body wash still life surrounded by cherries, the headline Black Friday Sale, and two buttons, Shop Stick Deodorant and Shop Roll On Deodorant. The page title copies Wild's own: Refillable Natural Deodorants, Lip Balms, Body & Hand Washes. The visual assessment classified it as a likely copycat at 92% similarity with 88% confidence.
The store did not design a Wild homepage. It copied one from last November, and never took the Black Friday banner down.
Four signals behind the finding
The store serves Wild's own images, still named with the file names used on Wild's image server. Its Black Friday hero photo and the roll-on and body wash case shots match the official files exactly, with an image-hash distance of 0.
The copy is word for word Wild's homepage as archived on 30 November 2025: Black Friday Sale, 30% off everything with the code BLACKFRIDAY, and category tiles from £13.19. Ten months later, the fake still shows it.
Stick deodorant refills are marked down from £6.50 to £2.00. On wearewild.com, the refill collections are listed from £6.50 each. Body wash cases with a refill drop from £19.00 to £5.70, and the Mega Starter Pack from £54.48 to £16.34.
The footer reads Copyright @ 2025 boostingmy.com. The refund policy is the default WooCommerce sample text, which excludes opened CDs, DVDs, and VHS tapes. We found no company name, address, or contact email anywhere on the site.
The evidence from wildbodycare.com
Left: Wild's Black Friday chrome collection image. Right: the file on wildbodycare.com, uploaded under the same name. Image hashes match exactly.
Wild's homepage as archived on 30 November 2025. The fake still shows this banner in September 2026.
Refills cut from £7.99 to £2.40 and body wash cases from £19.00 to £5.70.
Wild's campaign photography with -70% badges. The Bee Case Ultimate Bathroom Bundle is marked down from £42.50 to £12.75.
The Paddington Stick Deodorant Case for £3.90, with 1000 left in stock and 36 people viewing.
A homepage copied in November
The Internet Archive's capture of wearewild.com from 30 November 2025 shows the same hero image, the same headline and discount code, the same category tiles priced from £13.19, and the same line: The last deodorant you'll ever need to buy. The fake's image files sit in an upload folder dated November 2025, and four of them are screenshots named with the date 24 November 2025.
The domain itself was registered on 10 June 2026, seven months later, which suggests the store was built elsewhere and moved to this address. Its catalogue is frozen at the same point. It lists Halloween and Christmas starter packs and a Paddington case, but none of the Hello Kitty range that leads Wild's homepage today.
Wild's products, at 30% of the price
The store's product feed lists 291 products under Wild's product names. 209 are discounted by 70%, to the nearest penny, and 280 of the 291 sell for half price or less. The Paddington Stick Deodorant Case is marked down from £12.99 to £3.90, next to a counter claiming Only 1000 item(s) left in stock and 36 people are viewing this right now. The product photos match Wild's own: Google's exact-match image search traced the fake's Paddington and Mega Starter Pack images back to wearewild.com.
The site runs on WordPress with WooCommerce and an off-the-shelf theme. It also copies a review widget labelled Trustpilot that shows reviews posted minutes ago, signed with a first name only. The domain uses Cloudflare's name servers but points straight at its hosting server, and it was registered through a Dutch registrar. Google had indexed several of its product pages, so it can appear in ordinary search results.
Not every lookalike was a fake store
Wild is a common word, and most Wild-name domains have nothing to do with the brand. wearewild.net belongs to a Spanish band, wearewild.store sells wildlife art prints, and wearewild.uk is a holding page for a London design studio. wildshop.co and wearewild.co forward to a separate skincare business that also trades as WILD. wilddeodorant.com, wildnatural.com, wilduk.com, and shopwild.com were for sale.
Three are worth watching. wildfragrance.com was registered on 15 June 2026, five days after wildbodycare.com, and had no website yet. wearewild.shop did not respond, and wearewil.com blocked our visits. The marketplace sweep was quiet: Amazon returned listings for Wild products, whose sellers we did not check, while eBay, Alibaba, and AliExpress returned unrelated items that use the word wild. An exact-image search on seven photos did turn up a handful of unrelated websites, including what appears to be a removals company and a Guatemalan organisation, indexed with Wild starter-pack listings, several of them in Japanese, which suggests they have been compromised to host search spam.
What the evidence supports next
A practical enforcement sequence based on the archived finding.
Archive wildbodycare.com
Preserve the homepage, the product feed, prices, policy pages, checkout path, DNS records, and registration date while the store is live.
File on the photographs
The homepage images are Wild's own files, uploaded under their original names. Send the matching pairs and the Internet Archive capture to the host and to the registrar.
Report the search listings
Ask the search engine to remove the store's indexed product pages, and report the compromised sites carrying Wild listings as spam.
Watch the names
Monitor wildfragrance.com, wearewild.shop, and wearewil.com, and new domains that pair Wild with product words such as body care, deodorant, or refill.
The detail worth remembering
The easiest way to spot this store is the calendar. It copied Wild's homepage during a Black Friday sale and has been running that sale ever since.
The copy also carries its own proof. The images still have Wild's file names, and a public archive of wearewild.com shows exactly which day's homepage the fake was built from.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
Next breakdown
Fake storefrontsA fake Nobody's Child store copied 12,817 products, and the brand's own terms of trade.
nobodyschildshop.com uses Nobody's Child's photos, product tags and legal pages, then marks everything about 70% off an inflated price. Three more lookalike stores were live, and two others had already been suspended.