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A fake Wild store still runs Black Friday in September, with 291 products up to 70% off

wildbodycare.com carries the Wild logo, a Black Friday banner copied from Wild's own homepage and 291 products, most of them at 70% off. It was registered on 10 June 2026. Our domain sweep found 33 Wild lookalike domains registered or live. Most were parked, for sale or used by unrelated businesses sharing the common word. This was the one working store selling Wild products.

25 Sep 20266 min readTakedown Research

TL;DR

  • 92%: Visual similarity
  • 291: Products listed
  • 209: Products at 70% off
  • £2.00: Price of a £6.50 refill
  • First step: Archive wildbodycare.com now

Captured 25 Sep 2026 · 14:50 UTC

Archived storefront evidenceCaptured 25 Sep 2026 · 14:50 UTC
Officialwearewild.com
Official Wild storefront captured by Takedown
Fakewildbodycare.com
Fake Wild storefront captured by Takedown
92%
Visual similarity
291
Products listed
209
Products at 70% off
£2.00
Price of a £6.50 refill

Wild's old homepage, rated 92% similar

Wild's current homepage is pink and red and built around its Hello Kitty collection, with the Wild wordmark centred above a menu of Outlet, Kids, Antiperspirant & Deodorant, Skin Cleansing, Lip Balm and About.

wildbodycare.com shows an older version of the brand. The Wild wordmark sits top left, above a chrome deodorant and body wash still life surrounded by cherries, the headline Black Friday Sale, and two buttons, Shop Stick Deodorant and Shop Roll On Deodorant. The page title copies Wild's own: Refillable Natural Deodorants, Lip Balms, Body & Hand Washes. The visual assessment classed it a likely copycat at 92% similarity with 88% confidence.

wildbodycare.com copied Wild's homepage last November and has run the Black Friday sale ever since.

What we caught

01 · Wild's files, original names intactHomepage

The store serves Wild's own images under the file names used on Wild's image server. The Black Friday hero and the roll-on and body wash case shots match the official files exactly, at an image-hash distance of 0.

02 · Frozen on 30 November 2025Homepage

The copy is Wild's homepage as archived on 30 November 2025, word for word: Black Friday Sale, 30% off everything with the code BLACKFRIDAY, and category tiles from £13.19. Ten months later, the fake still shows it.

03 · £6.50 refills for £2.00Pricing

Stick deodorant refills drop from £6.50 to £2.00. wearewild.com lists its refill collections from £6.50 each. Body wash cases with a refill fall from £19.00 to £5.70, and the Mega Starter Pack from £54.48 to £16.34.

04 · A refund policy covering VHS tapesFooter and policies

The footer reads Copyright @ 2025 boostingmy.com. The refund policy is WooCommerce's default sample text, which excludes opened CDs, DVDs and VHS tapes. We found no company name, address or contact email anywhere on the site.

The evidence from wildbodycare.com

Wild's official Black Friday hero image next to the same image served by wildbodycare.com
Same photograph

Left: Wild's Black Friday chrome collection image. Right: the file on wildbodycare.com, uploaded under the same name. Image hashes match exactly.

Internet Archive capture of wearewild.com from 30 November 2025 with the Black Friday Sale banner
wearewild.com · 30 Nov 2025

Wild's homepage as archived on 30 November 2025. The fake still shows this banner in September 2026.

wildbodycare.com homepage product row with body wash and hand wash refills at 70% off
wildbodycare.com · homepage

Refills cut from £7.99 to £2.40 and body wash cases from £19.00 to £5.70.

wildbodycare.com shop grid of Wild bundles with -70% badges
wildbodycare.com · shop

Wild's campaign photography under -70% badges. The Bee Case Ultimate Bathroom Bundle drops from £42.50 to £12.75.

wildbodycare.com product page for the Paddington Stick Deodorant Case at £3.90
wildbodycare.com · product

The Paddington Stick Deodorant Case for £3.90, with 1000 left in stock and 36 people viewing.

Built from the 30 November 2025 homepage

The Internet Archive's capture of wearewild.com from 30 November 2025 shows the same hero image, headline, discount code and category tiles priced from £13.19, and the same line: The last deodorant you'll ever need to buy. The fake's image files sit in an upload folder dated November 2025, and four are screenshots named with the date 24 November 2025.

The domain was registered on 10 June 2026, seven months later, which suggests the store was built elsewhere and moved here. Its catalogue froze at the same point. It lists Halloween and Christmas starter packs and a Paddington case, and none of the Hello Kitty range that leads Wild's homepage today.

209 products at exactly 70% off

The product feed lists 291 products under Wild's product names. 209 are discounted by 70%, to the nearest penny, and 280 of the 291 sell for half price or less. The Paddington Stick Deodorant Case drops from £12.99 to £3.90, next to a counter claiming Only 1000 item(s) left in stock and 36 people are viewing this right now. Google's exact-match image search traced the fake's Paddington and Mega Starter Pack images back to wearewild.com.

The site runs on WordPress with WooCommerce and an off-the-shelf theme. It also copies a review widget labelled Trustpilot that shows reviews posted minutes ago, signed with a first name only. The domain uses Cloudflare's name servers but points straight at its hosting server, and was registered through a Dutch registrar. Google had indexed several product pages, so the store can show up in ordinary search results.

Most Wild domains belong to someone else

Wild is a common word, and most Wild-name domains have nothing to do with the brand. wearewild.net belongs to a Spanish band, wearewild.store sells wildlife art prints and wearewild.uk is a holding page for a London design studio. wildshop.co and wearewild.co forward to a separate skincare business that also trades as WILD. wilddeodorant.com, wildnatural.com, wilduk.com and shopwild.com were for sale.

Three are on watch. wildfragrance.com was registered on 15 June 2026, five days after wildbodycare.com, and had no website yet. wearewild.shop did not respond, and wearewil.com blocked our visits. The marketplace sweep was quiet. Amazon returned listings for Wild products from sellers we did not check, and eBay, Alibaba and AliExpress returned unrelated items using the word wild. An exact-image search on seven photos turned up a few unrelated websites, including what appears to be a removals company and a Guatemalan organisation, indexed with Wild starter-pack listings, several in Japanese. That suggests they were compromised to host search spam.

How to shut it down

The takedown plan, step by step, built from the evidence above.

1

Archive wildbodycare.com now

Save the homepage, the product feed, prices, policy pages, checkout path, DNS records and registration date while the store is live.

2

Lead with the matching photos

The homepage images are Wild's own files under their original names. Send the matching pairs and the Internet Archive capture to the host and the registrar.

3

Get the indexed pages out of search

Ask the search engine to remove the store's indexed product pages, and report the compromised sites carrying Wild listings as spam.

4

Watch 3 domains and new lookalikes

Monitor wildfragrance.com, wearewild.shop and wearewil.com, plus new domains pairing Wild with body care, deodorant or refill.

Take it down yourself, or have us do it

Summary

The Black Friday sale that never ended

wildbodycare.com copied Wild's homepage during Black Friday and has run that sale ever since. Wild's own image file names and a public archive of wearewild.com pin down exactly which day's homepage it was built from.

A £2.00 refill under Wild's name sends customers to a site with no company name, no address and no contact email. If an order goes wrong, the only brand they can find is Wild.

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