A fake INKEY List UK store copied 64 products, and eBay lists its £15 body stick from £1.13
theinkeylistuk.com sells 64 of The INKEY List's products in pounds, with the brand's photos, descriptions and even its internal product numbers. It was registered on 28 July 2026, one of 11 lookalike domains our sweep flagged. A second site, theinkeyliststore.shop, presents itself as The INKEY List and takes 65% off some products. On AliExpress and eBay UK, 42 listings carry the brand's name in the title, most of them for the Glycolic Acid Exfoliating Body Stick at a third of its price or less.
- 78%
- Visual similarity
- 64
- Products on the fake UK store
- £1.13
- Cheapest eBay body stick, £15 at the brand
- 1,573
- Units reported sold on AliExpress
A £13 balm on an 'Outlet Sale' site
The INKEY List's UK product pages pair the black INKEY wordmark with a large packshot, a short description and a price in pounds. On the official UK site, the Oat Cleansing Balm 150 ml costs £15.
theinkeylistuk.com uses the same wordmark and sells the same balm, with the brand's product photos and description, for £13. Its page title advertises an 'Outlet Sale', and its footer repeats the brand's name as 'The INKEY List UK', 'The INKEY List Sale' and 'The INKEY List Outlet'. The scanner rated it a possible copycat: 78% visual similarity, 86% confidence.
Prices from level with the brand's to 27% below: exactly what a UK shopper hunting for a deal expects to find.
What we caught
The domain was registered on 28 July 2026, and all 582 of its INKEY product images were uploaded that day. 63 of its 64 products use a product number from the brand's US store as the image file name, and the product pages we opened show it again as the SKU.
We matched 47 products to the official UK site. 39 cost less on the fake store and none cost more, at a median 87% of the brand's price. The Oat Cleansing Balm 150 ml is £13 instead of £15, a gap that reads as an ordinary sale.
16 AliExpress listings put The INKEY List in the title, 12 of them for the Glycolic Acid Exfoliating Body Stick. 11 of those sell for $3.96 to $5.87. The brand charges $20 in the US. The 16 listings report 1,573 units sold between them.
26 eBay UK listings sell the body stick or the Caffeine Eye Cream under the brand's name. Three body stick listings show another brand's 18 g stick. Six eye cream listings show a tube and box with no INKEY name visible.
The evidence, channel by channel
The PDRN Serum keeps its US title, '$18 | INKEY USA', and sells for £14. The SKU is the brand's own US product number.
A second site using the INKEY wordmark. The Succinic Acid Treatment is marked 65% off at $5.15. The brand charges $15.
Left: the brand's model photo. Right: the same photograph on an AliExpress listing at $5.55, with the product label redrawn.
Listings titled The INKEY List from $3.96, with units reported sold. The best seller claims more than 1,000.
Listings titled The INKEY List showing another brand's stick at £3.30, an eye cream without the INKEY name at £2.78, and a body stick at £1.13.
The best seller uses the brand's own 'Multiple Concerns', 'Ingredients' and 'When to apply' images (image-hash distance 0 to 3 out of 192). 15 of the 16 listings reuse at least one brand image.
The best seller: US $4.78, shown as reduced from $10.65, with 1,574 orders in the listing data. Built from the listing's data and photos, because AliExpress showed a robot check.
The edited model photo is the same file on three listings priced $4.26 to $13.94 (image-hash distance 0 out of 192 between them).
Two DHgate body stick listings that don't name the brand show its images (distance 2 to 3 out of 192), from €5.49. Built from image-search results, because DHgate returned Access Denied.
The UK store runs on the brand's US catalogue
theinkeylistuk.com is a WordPress shop built on a ready-made theme. Its About page never mentions the brand and describes a store offering selections 'regardless of the brand'. The INKEY List content arrived in one batch: the domain was registered on 28 July 2026, and all 582 INKEY product images were uploaded that day.
The catalogue came from the brand's US store. 63 of the 64 products use a US product number as their image file name, and the product pages we opened show the same number as the SKU. 40 product names still carry 'USA' or a dollar price, so a PDRN serum titled '$18 | INKEY USA' sells for £14. For two products we compared the gallery images with the brand's files: eight of the ten copies matched an official image at an image-hash distance of 0 to 3, meaning the same photograph.
Of 47 products matched to the official UK site, 39 were cheaper on the fake store, eight cost the same and none cost more. The median price was 87% of the brand's. The deepest cut was 27%: the Nourishing Rice Milk Toner at £11 against £15. We placed no order.
A second store takes 65% off
theinkeyliststore.shop calls itself The INKEY List, uses the INKEY wordmark, gives many products the same web addresses as the brand's own site and spreads its catalogue over 11 pages. Prices are in dollars, while the banner offers free delivery on orders over €45. Some products are marked 65% off: the Succinic Acid Treatment at $5.15, the Caffeine Stimulating Scalp Treatment at $6.18 and the Retinol Eye Cream at $6.59, against $15, $17 and $15 on the brand's US site. The site stopped answering after a few pages, and its registry returned no registration details, so we cannot say when it was set up.
A third domain, theinkeylistshop.shop, points to a hosted shop that currently shows 'Store unavailable'. The other names in the sweep were parked, blank or showed no store when we checked.
1,574 orders for a $4.78 'INKEY' body stick
An AliExpress search returned 16 listings with The INKEY List in the title, first listed between 27 March and 15 September 2026. Twelve are for the Glycolic Acid Exfoliating Body Stick, and 11 of those cost $3.96 to $5.87, a fifth to a third of the brand's $20 US price. The best seller reports more than 1,000 units sold. Three listings use the model photograph from the brand's own body stick page, with the same hand, skin and background, but with the stick redrawn: the label layout changes and the French text on the official pack is gone. 15 of the 16 listings also reuse at least one brand image, such as its 'Multiple Concerns', 'Ingredients' and 'When to apply' graphics, at an image-hash distance of 0 to 5 out of 192. On 27 September the best seller was priced at US $4.78, shown as reduced from $10.65, with 1,574 orders in the listing data. The search data carried no seller details. Two DHgate listings for an 'Exfoliating Body Stick with Multiple Glycolic Acids', which don't name the brand, show the same graphics at a distance of 2 to 3 out of 192, priced from €5.49. DHgate blocked our browser, so we saw them only through image search.
An eBay UK search returned 60 listings. 18 were for the body stick, 17 of them at £1.13 to £5.99 against £15 on the brand's UK site. Eight were for the Caffeine Eye Cream at £2.78 to £4.97 against £12. Three body stick listings name the 45 g INKEY product in the title and show another brand's 18 g stick. Six eye cream listings show a box and tube in a similar black-and-white style with no INKEY name visible. Two eBay listings use the same promotional image as AliExpress listings. We could not test any of these products, and some eBay sellers may be reselling genuine stock.
The scan's 20 Amazon.com listings showed the brand's own store wherever a seller was visible, so there was nothing to report. Image search also found the body stick packshot on Temu search pages and one unbranded Temu listing, which we did not open, and on one unrelated website that appears compromised. We are not naming that site. The social media and ad library searches returned errors during this scan, so those channels are not covered here.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive theinkeylistuk.com now
Preserve the product feed, media library, product pages and checkout. The upload dates, US product numbers and copied titles tie the catalogue to your own store.
Report both stores
Send the copied photos, descriptions and product numbers to the registrars and hosts of theinkeylistuk.com and theinkeyliststore.shop. Keep theinkeylistshop.shop on watch in case it reopens.
File the marketplace listings
Submit the 16 AliExpress listings, leading with the edited model photo, and the eBay UK listings whose photos show another product, through each marketplace's rights-holder programme.
Test-buy the cheapest body sticks
Buy the lowest-priced AliExpress and eBay body sticks. That shows whether they are genuine stock and gives you the evidence for the rest.
The fake store is priced to look like a sale
The fake UK store's prices are its disguise. A £13 cleansing balm next to a £15 one looks like a modest sale, and the brand's own photos and product numbers make the pages hard to tell from the real thing. Every order there is a sale The INKEY List doesn't make, from a customer who believes it did.
The marketplaces sit at the other extreme. The same body stick costs £15 from the brand and from £1.13 under its name on eBay, and some of those listings don't even show an INKEY product. A buyer who receives the wrong stick may judge The INKEY List by it.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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