5 fake AYBL stores, and a DHgate listing using 14 of AYBL's own product photos
Five live stores are selling AYBL gymwear under the AYBL name: ayblsale.com, ayblfr.com, ayblstore.shop, ayblwear.shop and ayblshop.shop. They came from 29 AYBL lookalike domains our sweep found registered or live. Four resolved to the same hosting network that carried three of the fake Venum stores in our previous breakdown.
TL;DR
- 88%: Highest visual similarity
- 5: Live fake storefronts
- 4: Stores on one hosting network
- 70%: Largest advertised discount
- First step: Archive all 5 stores now
Captured 25 Sep 2026 · 09:25 UTC
- 88%
- Highest visual similarity
- 5
- Live fake storefronts
- 4
- Stores on one hosting network
- 70%
- Largest advertised discount
ayblsale.com scored 88% against aybl.com
AYBL's site is built around photography: a centred wordmark, a slim announcement bar and large gym shots of athletes in the brand's seamless sets. The fakes lead with the same kind of image under the same wordmark.
ayblsale.com is the closest copy. It reproduces the centred logo, the free shipping and returns bar and a Top Picks hero of athletes in AYBL sets, then fills its menu with AYBL's real collection names: Adapt, Balance V3, Empower, Sculpt. The scanner rated it a likely copycat at 88% visual similarity with 96% confidence.
The fakes brought nothing of their own. AYBL's photos, logo and product names did the selling, with a discount on top.
What we caught
ayblsale.com and all three .shop stores lead with campaign-style photos of athletes in AYBL-branded sets, placed under the AYBL wordmark.
The stores list real AYBL products and colourways, such as the Essential Ruched Sports Bra, the Essential Strappy Sports Bra and Adapt Seamless Flared Leggings in Autumn Red.
ayblwear.shop cuts an Essential Strappy Sports Bra to $4.43, and ayblstore.shop sells the Essential Ruched Sports Bra for $11.17. On aybl.com those bras cost £24 and £26.
ayblsale.com, ayblstore.shop, ayblwear.shop and ayblshop.shop resolved to RASHOST addresses registered to Beijing Ruihao Kai Yuan Technology Co., Ltd, the same operator behind three of the Venum fakes.
The other storefronts, and DHgate
Elevate Your Workout Performance over an AYBL group shot. A strappy sports bra cut 70% to $4.43.
The same headline and layout with a different AYBL photo. Up to 70% off selected items.
A French-language version of the template. A ruched sports bra cut 65% to $11.17.
Top: AYBL's Adapt Seamless Leggings photos from aybl.com. Bottom: colour options on a DHgate listing titled Adapt Leggings, from US$38.47. Its 20 colours are named after AYBL colourways, and 14 of its colour photos match AYBL's own shots by image hash. Rebuilt from listing data because DHgate blocked our browser.
12 DHgate listings from nine sellers put AYBL in the title, often next to collection names such as Empower and Adapt, all sold from one piece. One uses an AYBL product photo, matched by image hash. The others weren't matched to aybl.com photos. Eight shown.
The same made-up stats appeared on a fake Venum store
ayblstore.shop, ayblwear.shop and ayblshop.shop come from the same storefront kit. Each has a centred slogan over a campaign photo with one Shop Now button, a row of reviews signed with a first name and initial, and the same Why Choose Us block claiming 10,000+ happy customers, 500+ products and 50+ countries.
We'd seen that block before. venumstore.shop, one of the fake Venum stores in our last breakdown, made the same three claims in the same order, and it was also hosted on RASHOST. Two brands, one template, one hosting operator.
2 lookalikes registered on the same morning
The scanner scored ayblsale.com at 88% and ayblfr.com at 68%. ayblfr.com is a French-language store with the AYBL wordmark and a catalogue of AYBL shorts, crop tops, mugs and bottles at around 30% off. Its hero image failed to load, which limited the assessment. The three .shop stores came back after the scanner hit its screenshot limit, so we captured them separately.
The registration records fit the pattern. ayblsale.com was registered on 22 August 2026 and ayblshop.shop on 9 May. ayblfr.com and aybluk.com were registered on the same morning, 18 May, on the same pair of Cloudflare nameservers. ayblsale.com's catalogue also carries an unrelated Christmas-movie sweatshirt, a sign the store was built from a template used for other brands.
12 DHgate listings put AYBL in the title
Most other lookalikes were parked or for sale, including ayble.com, aybl.online, aybl.net and aybl.store. ayblgym.com redirected to an unrelated clothing shop, and ayblwear.com and ayblfitness.com returned a Chinese-language site-not-found page. Among the short typo domains, abl.com belongs to a bank and ybl.com was listed for sale.
Amazon, Temu, Alibaba and TikTok Shop returned no listings using the AYBL name, and one AliExpress listing used it in the title of generic leggings. DHgate was different: 12 listings from nine sellers put AYBL in the title, and one sells Adapt Seamless Leggings in 20 AYBL colourways using 14 of AYBL's own product photos. eBay returned AYBL-titled listings, which can include genuine resale. We didn't assess them for this report.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive all 5 stores now
Capture homepages, product pages, prices, checkout paths, DNS records and registration dates while the stores are live.
Send one package to the shared host
Cover ayblsale.com and the three .shop stores in a single evidence package to the hosting provider behind all four.
Match the photos to your archive
Compare the storefront images against AYBL's campaign archive. An exact match supports a copyright notice, often the fastest route to removal.
Monitor for the Why Choose Us kit
The Why Choose Us block and review layout identify the kit across brands. Monitoring for them surfaces new stores before they're indexed under your name.
Take it down yourself, or have us do it
Fake website and copycat store takedown
A person checks every copycat store and lookalike domain we find. Once you approve a case, our team reports it to the platform, host, registrar and Google.
Someone copied my website: what to do
A copycat cloned your store. What to save first, how to find its platform, host and registrar, and who to report it to, in the order that works.
Where to report counterfeits on every platform
The official counterfeit and IP reporting form for 157 marketplaces, store builders, hosts, registrars, payment, ad and social platforms, and who may file.
Summary
AYBL's photos, a $4.43 price tag
Shoppers on these stores see AYBL's photos, AYBL's product names and sports bras from $4.43 that cost £24 and £26 on aybl.com. If the order disappoints, the bad review goes to AYBL, and every sale at 70% off makes full price harder to hold.
The same invented numbers, 10,000 customers, 500 products, 50 countries, turned up on AYBL and Venum fakes on the same host. Brand by brand, that's five AYBL cases and four Venum cases. By host and template, it starts to look like one operation selling whichever brand is popular.
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More cases
4 fake Venum stores promise up to 80% off, and 3 share one hosting network
Each domain bolts one retail word onto Venum. All 4 stores lead with the Venum logo and discounts of up to 80%, and 3 resolve to the same host.
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gymsharkusa.com copies Gymshark's catalogue, names and studio photos, then halves every list price. A second store hides from ordinary visitors, and Gymshark's Shadow Seamless T-Shirt photo sells shirts on DHgate and Mercado Libre.
Fake storefrontA fake Castore store copied 3,422 products, England Rugby's 26/27 kit included
castorestore.shop sells team kit at 65% off with Castore's own photos and product addresses, including the England Rugby home shirt for $24.85. On DHgate, a McLaren 'Castore Core' T-shirt from $2.85 uses the official photos, matched on listings from 5 sellers.