Five fake AYBL stores. Four ran on the same hosting network.
Our domain sweep found 29 AYBL lookalike domains that were registered or live. Five were live storefronts selling AYBL gymwear: ayblsale.com, ayblfr.com, ayblstore.shop, ayblwear.shop, and ayblshop.shop. Four of them resolved to the same hosting network that carried three of the fake Venum stores in our previous breakdown.
- 88%
- Highest visual similarity
- 5
- Live fake storefronts
- 4
- Stores on one hosting network
- 70%
- Largest advertised discount
What the scanner saw
The official AYBL site is built around its photography: a centred wordmark, a slim announcement bar, and large gym shots of athletes wearing the brand's seamless sets. The fakes lead with the same kind of image: athletes in AYBL-branded sets, shot in gyms, under the same wordmark.
ayblsale.com is the closest copy. It reproduces the centred logo, the free shipping and returns bar, and a Top Picks hero of athletes in AYBL sets, then fills its menu with the brand's real collection names: Adapt, Balance V3, Empower, and Sculpt. The scanner rated it a likely copycat at 88% visual similarity with 96% confidence.
The fakes did not need their own brand. They borrowed AYBL's photography style, logo, and product names, and let a discount do the rest.
Four signals behind the finding
ayblsale.com and all three .shop stores lead with campaign-style photography of athletes wearing AYBL-branded sets, placed under the AYBL wordmark.
The stores list real AYBL products and colourways, such as the Essential Ruched Sports Bra, the Essential Strappy Sports Bra, and Adapt Seamless Flared Leggings in Autumn Red.
ayblwear.shop cuts an Essential Strappy Sports Bra to $4.43, and ayblstore.shop sells the Essential Ruched Sports Bra for $11.17. On aybl.com those bras cost £24 and £26.
ayblsale.com, ayblstore.shop, ayblwear.shop, and ayblshop.shop resolved to RASHOST addresses, registered to Beijing Ruihao Kai Yuan Technology Co., Ltd, the same operator behind three of the Venum fakes.
The other storefronts
Elevate Your Workout Performance over an AYBL group shot. Strappy sports bra reduced 70% to $4.43.
The same headline and layout with a different AYBL photo. Up to 70% off selected items.
A French-language version of the template. Ruched sports bra reduced 65% to $11.17.
One template, two brands
ayblstore.shop, ayblwear.shop, and ayblshop.shop are built from the same storefront kit. Each has a centred slogan over a campaign photo with a single Shop Now button, a row of reviews signed with a first name and an initial, and the same Why Choose Us block claiming 10,000+ happy customers, 500+ products, and 50+ countries.
We had seen that block before. venumstore.shop, one of the fake Venum stores in our last breakdown, made the same three claims in the same order. That store was also hosted on RASHOST. Two brands, two sets of domains, one template, and one hosting operator.
How strong is the match?
The scanner scored ayblsale.com at 88% and ayblfr.com at 68%. ayblfr.com is a French-language store with the AYBL wordmark and a catalogue of AYBL shorts, crop tops, mugs, and bottles at around 30% off, but its hero image failed to load, which limited the assessment. The three .shop stores came back after the scanner's screenshot limit was reached, so we captured them separately.
The registration records add to the pattern. ayblsale.com was registered on 22 August 2026 and ayblshop.shop on 9 May. ayblfr.com and aybluk.com were registered on the same morning, 18 May, and used the same pair of Cloudflare nameservers. ayblsale.com's catalogue also includes an unrelated Christmas-movie sweatshirt, a sign that the store was built from a template used for other brands.
Not every lookalike was a fake store
Most of the other lookalikes were parked or for sale, including ayble.com, aybl.online, aybl.net, and aybl.store. ayblgym.com redirected to an unrelated clothing shop, and ayblwear.com and ayblfitness.com returned a Chinese-language site-not-found page. Among the short typo domains, abl.com belongs to a bank and ybl.com was listed for sale.
The marketplace sweep was quieter. Amazon, Temu, Alibaba, and TikTok Shop returned no listings using the AYBL name, and a single AliExpress listing used it in the title of generic leggings. eBay returned AYBL-titled listings, which can include genuine resale and were not assessed for this report.
What the evidence supports next
A practical enforcement sequence based on the archived finding.
Archive all five stores
Preserve homepages, product pages, prices, checkout paths, DNS records, and registration dates while the stores are live.
File with the shared host
Send one evidence package covering ayblsale.com and the three .shop stores to the hosting provider behind all four.
Match the photography
Compare the storefront images against AYBL's campaign archive. Any exact match supports a copyright notice, often the fastest route to removal.
Share the template fingerprint
The Why Choose Us block and review layout identify the kit across brands. Monitoring for it surfaces new stores before they are indexed under the brand name.
The detail worth remembering
Two scans, two brands, and the same three numbers: 10,000 customers, 500 products, 50 countries. The claim is invented, but it is consistent, and consistency is what connects one fake store to the next.
Taken brand by brand, these are five AYBL cases and four Venum cases. Taken by host and template, they start to look like one operation selling whichever brand is popular.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
Next breakdown
Fake storefrontsA fake Nobody's Child store copied 12,817 products, and the brand's own terms of trade.
nobodyschildshop.com uses Nobody's Child's photos, product tags and legal pages, then marks everything about 70% off an inflated price. Three more lookalike stores were live, and two others had already been suspended.