3 Beauty Pie clones, registered in 2 days, sell its sold-out $319 LED mask for $119.70
Three live stores list Beauty Pie's range with no membership and a sale price on 374 of 376 products: beautypiedeal.lol, beautypieoffer.sbs and beautypielink.com. All three were registered on 1 or 2 September 2026, sit on one server address and serve one shop, with Beauty Pie's wordmark, product photos and instructions. Anyone can reach the checkout. Beauty Pie sells its own-brand skincare and makeup directly, with lower prices for paying members. We found the clones in a certificate and DNS sweep of Beauty Pie-named domains. The rest of the scan was quieter: ordinary resale on eBay, Beauty Pie's own seller account on Amazon, and nothing carrying the brand on the wholesale marketplaces.
- 100%
- Image-hash match on the featured photo
- 3
- Clone domains, one catalogue
- 376
- Products on each clone
- $119.70
- LED mask, vs $319 at Beauty Pie US
Sold out at Beauty Pie, $119.70 on the clone
On beautypie.com, the Dynamo Deep LED Collagen-Boosting Mask page shows the pink silicone mask, 4.5 stars from 70 reviews and a price of £299.00, with the button greyed out as Out of Stock and a Coming back soon label. Beauty Pie's US store lists it at $319, also unavailable.
beautypiedeal.lol shows the same photograph under a BEAUTY PIE wordmark, with a SALE badge, $399.00 struck through, $119.70 underneath, and working Add to cart and Buy now buttons. The image is served under Beauty Pie's original file name and matches the official file at an image-hash distance of 0.
The real mask is sold out. The copies offer it to anyone for $119.70, with the brand's own photo on the page.
What we caught
beautypielink.com was registered on 1 September 2026, beautypiedeal.lol and beautypieoffer.sbs on 2 September, all at the same registrar. All three resolve to one server address, with pixel-identical homepages. Each product feed returns the same 376 products in the same order at the same prices.
181 of the 376 items use image file names that match photos in Beauty Pie's current product feed. The LED mask and cleansing balm packshots match the official files at an image-hash distance of 0. Of six more sampled at random, five matched at 0 to 2 and the sixth was a different official Beauty Pie photo of the same product. The balm's how-to-use text is copied word for word from beautypie.com.
374 of the 376 products are on sale, at a median 70% off. The Dynamo Deep LED mask is struck through at $399 and offered at $119.70; Beauty Pie's US store lists it at $319, out of stock. The Apricot Butter Cleansing Balm drops from $50, the official US price, to $15. The Under-Eye Genius is $10, against $28 on beautypie.com.
The scan found 20 eBay listings from 17 seller accounts, all located in the United States, priced $8 to $40. 19 were listed as Brand New. Nothing ties these sellers to the clones, and we could not check the goods. Among the 20 Amazon listings, the only named third party was Amazon's own resale programme. The other named seller was an account called Beauty Pie.
The evidence, page by page
Registered on 1 and 2 September, each serving the same homepage and the same 376 products.
Beauty Pie's own packshot, served under its original file name, at an image-hash distance of 0.
Card fields directly on the page and no hosted payment form, though the site's payment page promises PayPal.
Registered 24 July 2026: a Shopify store titled Beauty Pie, password-protected and not yet open.
Card details go straight into the clone's own page
The three clones are one WordPress shop copied to three addresses. Their product images were uploaded in May 2026, months before any of the domains existed. Several pages date from December 2025 and still hold policy text copied from an unrelated US fashion retailer, including an order-tracking page telling customers to register on that retailer's website. New Terms, Shipping and About pages were added between 5 and 9 September.
Those pages contradict the storefront. Every page title reads Beauty Pie, and the homepage uses the brand's wordmark and repeats a pitch about what Beauty Pie+ members don't pay for. The About Us page calls the shop an independent brand, unaffiliated with any other brand. The policies promise shipping from California and give a US phone number and street address, which we are not publishing. The Payment Methods page lists PayPal. When we added a $15 balm to the cart, checkout offered only a card form, with card number, expiry and security code typed straight into the store's own page. We saw no hosted form from a recognisable payment provider, and we entered no details. Some product names show garbled characters, such as ¨¹ber Youth Eye Energy Cream. Each clone loads its own Google Ads conversion tag. The scan's ads check found no Beauty Pie ads, so we could not confirm whether any of the three are advertised.
A Beauty Pie Shopify store waiting to open
Certificate logs showed other recent Beauty Pie names. beautypielipstick.com, registered on 24 July 2026 at a different registrar, is a password-protected Shopify store titled Beauty Pie with an Opening soon page and admin text in Portuguese. We could not tell who owns it. beautypiesalt.store, registered in November 2025, points at a shop that is no longer connected. beautypiesaleus.shop had certificates issued between August 2025 and August 2026 and no longer resolves. beauypie.com, a one-letter typo registered on 28 April 2026, shows a Russian-language questionnaire about overseas job vacancies with no Beauty Pie content.
Most other Beauty Pie domains in the sweep share name servers and a server address with beautypie.co.uk, which forwards to beautypie.com. That suggests defensive registrations. Two of them, beautypie.store and beautypie.online, currently forward visitors to an unrelated footwear retailer's French website. It looks like a configuration error, and it still sends Beauty Pie traffic to another company.
Search results that forward to .click shops
Beauty Pie sells mainly through its own site and membership, so third-party listings matter. The 20 eBay listings were small: single items or lots of two or three, often described as new in box or sealed, below Beauty Pie's US prices. We could not verify where the goods came from and treat them as unverified resale. On Amazon, the scan found 20 Beauty Pie listings, with seller details for only two: an account named Beauty Pie, and Amazon's own resale programme.
The exact-image search on official product photos flagged 18 pages on 15 unrelated websites as likely hijacked. Eight of them, on seven sites, were indexed under Beauty Pie product names such as Beauty Pie Super Healthy Skin Nourishing Body Polish. We followed three as a search visitor. Two forwarded us to discount shops on .click domains. Alibaba and AliExpress returned 80 results, none with the Beauty Pie name or photos. Temu, TikTok Shop and the ads check returned nothing.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive the 3 clones now
Preserve homepages, product pages, product feeds, policy pages, checkout pages, DNS records and registration dates for beautypiedeal.lol, beautypieoffer.sbs and beautypielink.com while they are live.
Report all 3 in one package
The three domains share one registrar and one server. Send each a single evidence package covering all three, so the shop can't simply move to the next address.
File on the photos and copy
Submit copyright notices built on the matching product images and file names, and the product copy taken word for word from beautypie.com.
Watch new names, fix your redirects
Monitor new Beauty Pie domains that add deal, offer, link, sale or a product name, including beautypielipstick.com. Check where beautypie.store and beautypie.online forward.
Member pricing for anyone with a card
The clones borrow Beauty Pie's member-price pitch with no membership behind it. They take a median 70% off for anyone who reaches a card form, including on a mask Beauty Pie has sold out of.
They also show how little a new domain costs. The catalogue was built in May, the policy pages copied in December, and the three addresses bought within two days in September. When one domain goes down, the same shop can be copied to another. Every page title tells the shopper typing in card details that this is Beauty Pie.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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