63 fake DFYNE stores were live on one day, selling its $62.50 leggings for $20.65
63 DFYNE-branded shops were live when we checked on 26 September 2026. Public scan archives and our own domain sweep found 257 domains that have used the DFYNE name in their address or page title, the earliest recorded in June 2023. The largest store, dfyne.sale, lists 3,495 products using DFYNE's own photo files. Five others share one product database translated into five languages. DFYNE's name and photography also appear on Mercado Libre, AliExpress, DHgate, eBay and TikTok Shop.
- 63
- Fake DFYNE stores live on one day
- 257
- Domains using the DFYNE name
- 3,495
- Products listed on dfyne.sale
- 67%
- Below US price for Dynamic Leggings
dfyne.sale copied DFYNE's product data, internal tags included
DFYNE's site opens with a full-width campaign image, a centred DFYNE wordmark and a short Womens and Mens menu. dfyne.sale uses the same wordmark over a different hero shot of three athletes in DFYNE sets, with menus listing DFYNE's real collections: Defy, Vision, Impact, Dynamic, Signature, Revive and Origin.
Its page title is DFYNE's own site description, word for word: We exist to make you feel incredible. The Dynamic Leggings page carries a SKU in the same format as DFYNE's product addresses and tags that include internal labels such as SAPG::Dynamic Leggings::Dark Sapphire Blue. That points to a copy of DFYNE's own product data.
Every photo is a DFYNE file under its original name. Every price is cut by 65%.
What we caught
dfyne.sale serves DFYNE's own image files under their original file names. Two photos of the Dynamic Leggings in Dark Sapphire Blue are identical to the files on DFYNE's image server: same 2,000 × 2,000 pixels, combined hash distance of 0.
dfyne.sale crosses out $59.00 on its Dynamic Leggings and charges $20.65. DFYNE's US price is $62.50. Every product we checked takes the same 65% cut, from the Impact Strappy Bra ($39.00 to $13.65) to the Impact Long Sleeve One Piece ($82.50 to $28.88).
dfyne-uk.com, dfynebrazil.com, dfynenederland.com, dfyneturkey.com and dfynesverige.com each list 920 products with the same product IDs, in English, Portuguese, Dutch, Turkish and Swedish. All five were registered between 11 and 14 May 2026.
Google's exact-match image search found one official DFYNE photo on 46 Mercado Libre listings in five countries. On AliExpress, 8 of 40 search results used DFYNE's name or a disguised version such as DF L0G0. TikTok Shop listings titled DFYNE started at $7.47.
The evidence
Left: DFYNE's Dynamic Leggings in Dark Sapphire Blue, from DFYNE's image server. Right: the same file on dfyne.sale. Combined hash distance of 0.
dfyne-uk.com, dfynebrazil.com, dfynenederland.com and dfyneturkey.com: the same homepage and the same 920 products, translated. All four resolved to the same IP address.
Listings titled DFYNE from $7.47. DFYNE's US site charges $62.50 for Dynamic Leggings. We could not open the listings or identify the sellers.
Dynamic Leggings marked down from €53.57 to €36.43, each product name ending in a random code such as 4679-YBPIT.
Five Mercado Libre Mexico listings with Dfyne in the title use DFYNE's own product photos (image-hash distance 0 to 6 of 192). Built from Google's index, as Mercado Libre asked our browser to log in.
Eight DHgate listings use the DFYNE name, including 'Dfyne Impact' and 'Dfyneity', on seamless sets from about $12. The photos are the sellers' own. Built from Google's index, as DHgate showed an Access Denied page.
2 shared databases feed 10 of the stores
Most of the 63 live stores target one country each, from dfynejapan.com and dfynemagyarorszag.com to dfynechile.cl and dfynesaudiarabia-sa.com. Several run on shared templates. Besides the five stores on one 920-product database, dfynefr.com, dfynemexico.com, dfynenl.com, dfynenz.com and dfynept.com share another with 877 products. Four of those five were registered on the same day, 5 November 2025, through the same registrar. Smaller pairs share catalogues too, such as dfyneca.com and dfyneie.com.
The domains keep moving. dfyne.fr, registered in 2023, redirects to dfyne-france.fr, which redirects to dfynefr.com, registered on 8 June 2026. dfynejapan.com forwards browsers to a different domain ending in .cc. dfyne.sale's pages are dated 31 March 2026, five weeks before the domain was registered on 5 May. dfyneofficial.com throws a server error revealing it was built for dfynestore.com, now on hold at its registrar. Of the 204 hostnames in the public scan archives, 118 were first seen in 2026.
One DFYNE photo, 46 Mercado Libre listings in 5 countries
We ran one official photo of the Dynamic Flares through Google's exact-match image search. It returned 400 pages. Besides DFYNE's own sites and second-hand resale, it listed 46 Mercado Libre and Mercado Livre product pages in Mexico, Colombia, Brazil, Argentina and Chile, 43 of them titled with DFYNE or Dyne, such as 2026 Calças De Ioga Femininas Dfyne Impact Flares at R$114.72. It also listed DHgate and AliExpress pages and about a dozen unrelated websites. Mercado Libre and DHgate demanded a verification step before showing their pages, so these matches come from the image search. We did not open each listing.
AliExpress returned 40 listings for DFYNE. Two used the name outright and six used disguised spellings, among them DF-LOGO, DF L0G0 with zeros, DyfL0g0, DFLOGO and 1DF-LO2YNE-GO. Others borrowed collection names such as Vision Flares and Impact. Google Shopping surfaced TikTok Shop listings titled DFYNE Dynamic Leggings at $7.47 and DFYNE Impact leggings at $17.80 and $19.98. Google's image search matched the photos on the two cheapest to DFYNE's own product pages. TikTok Shop does not open from our location, so we could not see who sells them.
Amazon came back clean, and one fake store reached Google Shopping
Amazon's 20 results for DFYNE were other brands' seamless leggings, none using the DFYNE name. eBay was mostly second-hand DFYNE clothing. Three brand-new listings stood out, shipped from the same location outside the UK and US at $59 to $69, one titled dfyne original export surplus tracksuit. We could not inspect the items and make no claim about whether they are genuine.
Google Shopping surfaced one of the fake stores directly. dfynejordan.com, registered on 24 August 2026, appeared in US shopping results with an Origin Halter Bra at $15.80, next to DFYNE's own listings at $45 to $55.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Take the stores down in clusters
Group the 63 live stores by shared catalogue, registration date and registrar, and file with registrars and hosts in batches. Stores that share a database fall together, and a batch leaves less room for one store to move while its siblings stay up.
Lead with DFYNE's own photo files
dfyne.sale serves your files under their original names. File copyright notices on exact-match pairs like the Dynamic Leggings photo first: they are the quickest evidence to act on.
Report marketplace listings, disguises included
Use the IP reporting tools on Mercado Libre, AliExpress and DHgate, including the DF L0G0 spellings. Ask TikTok Shop to review the DFYNE-titled listings that use DFYNE's product photos.
Watch every new dfyne domain
118 hostnames in public scan archives were first seen in 2026. Monitor registrations containing dfyne, including country names, .shop and ccTLD variants, and check each against the known catalogues.
63 stores undercutting DFYNE, market by market
This is a production line. The same 920-product database runs in five languages on five domains registered within four days of each other, and most of the 63 live stores were built for a single country. dfyne.sale alone sells the range at 65% off under DFYNE's own photos. A shopper who pays one of these stores and gets nothing, or gets something else, is likely to believe they bought from DFYNE.
Knocking out one store buys little when the pages, products and photos can move to a new address in weeks. Evidence that ties the stores together, like shared catalogues, registration dates and files, is what makes a takedown stick.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
Next case
Fake storefronts5 fake Represent stores cut up to 70%, and Alibaba sellers use its photos from €7.99
The stores sell the Owners Club range at 65% to 70% off with Represent's studio photography. Wholesale sellers use Represent's own Storms In Heaven packshots, a $125 tee, to sell unbranded copies from €7.99 on Alibaba and US$6 on Made-in-China.