Brand protection software, and when to buy a managed service instead
TL;DR
- Brand protection software searches marketplaces, websites and social platforms for copies of your brand and helps you report them; published prices run from $19 a month for photo monitoring to at least $1,250 a month for Red Points' self-serve plan.
- The question that sorts the market is who files the report: you, inside the software, or the vendor's own team.
- Takedown is the managed kind: a person checks every match, you approve each case, and our team files with the platform, host and registrar, from $500 a month.
- Next step: ask for the free 360° report, or compare every vendor on the brand protection roundup.
Brand protection software is a tool that finds infringing copies of a brand online, such as counterfeit marketplace listings, copycat stores, lookalike domains and accounts using the brand's name, and records the evidence for a takedown report. It is not the same as trademark registration, which creates the right, or legal enforcement, which a law firm does in court. Most products sold under the name are one of three things: self-serve software your team runs, a managed service whose staff review and file, or an enterprise suite with analysts, investigations and legal partners. This page is for a consumer brand deciding which of the three it needs.
Three kinds of product sold as brand protection software
| Kind | Who finds | Who files | Published prices (read 14 Oct 2026) |
|---|---|---|---|
| Self-serve software | The software | You, from inside the software | StoreLock from $19/month; Recon free to $50/month for domains; IPzest from $148/month; Brand Protector $199/month; IP Moat from $105/month |
| Managed service | The software, then a person checks | The vendor's team, after you approve | Takedown from $500/month; Knockoff $799/month |
| Platform with optional management | The software | You (self-serve) or the vendor (managed tiers) | Red Points self-serve plan $938/month plus trademarks and marketplaces, at least $1,250/month; managed tiers quoted |
| Enterprise suite | Software and analysts | Analysts and your legal team, from the platform | Corsearch, MarqVision, BrandShield: quoted on a call |
Self-serve prices usually cap something: removals a month, marketplaces, or monitored images. IP Moat's Essential plan is one marketplace and up to 40 removals, and StoreLock adds $0.20 per monitored image. A managed price buys a person's time on every match, which is why it starts higher and is usually quoted.
What good software actually searches
A name search alone misses most copies. Copycat stores rarely use your exact name, and a marketplace listing that uses your photos may never mention it. Ask any vendor which of these it searches, and how:
| Source | What it catches | Takedown |
|---|---|---|
| Marketplace search | Listings that use your name | Amazon in 9 storefronts, eBay in 8, AliExpress, Alibaba, Temu, TikTok Shop, DHgate, Chrono24 |
| Reverse image search | Listings and stores that use your photos without your name | Google Lens exact matches for your product photos, on any site |
| Lookalike domains and certificate logs | Stores registered under a variant of your name | Rule-based and AI variants on eight TLDs, with DNS and registration data; new HTTPS certificates containing your name |
| Social platforms | Accounts using your name | Instagram, TikTok, Facebook, YouTube and Threads |
| Ad libraries | Ads using your brand | Meta ads, and TikTok ads shown in the EU and UK |
| Trademark registers | New filings for your name or a near miss | USPTO applications and registrations in your goods classes |
Who files decides the real cost
Software that finds 300 listings has not removed any of them. Each report still has to be filed on the platform's own form, with the right claim type (copyright for copied photos, trademark for your name, counterfeit for fake goods) and the registration numbers the platform asks for. Amazon warns that "multiple submissions of inaccurate or inauthentic notices could lead to the removal of your submission privileges" (checked 4 October 2026), so a wrong claim type costs more than the time it took.
If someone on your team has a few hours a week and wants to file, self-serve software is the cheaper buy. If nobody does, the price to compare is a managed service against that person's time. The Brand Protection ROI Calculator puts numbers on it.
How Takedown works
- 1
Detection
A scan searches the sources in the table above for your brand and products, and records a screenshot, page text and registration data for each candidate.
- 2
A person checks every match
Someone on our team confirms it is a copy, and dismisses genuine resellers, review sites and parked domains.
- 3
You approve
You see each confirmed case with its evidence. Nothing is filed in your name until you approve it.
- 4
Our team files
We file with the marketplace, the store platform, the host and the registrar, under the claim type the evidence supports, with your registrations and letter of authorisation attached.
Your own stores, seller accounts and authorised resellers go on an allowlist, so they never come back as findings.
Summary
Summary
| Takedown | |
|---|---|
| Kind | Managed service |
| What we find | Marketplace listings, copycat stores, lookalike domains, social accounts, ads and USPTO filings using your brand |
| Who checks | A person on our team, for every match |
| Who approves | You, case by case |
| Who files | Our team |
| What it costs | From $500 a month, month to month, quoted with the free 360° report |
| Pick self-serve software instead when | Someone on your team will file each report, and the copies are on one or two marketplaces |
Frequently asked questions
What is the difference between brand protection software and a brand protection service?
Software finds the copies and leaves the filing to you. A service has people who check the matches and file the reports. Several vendors sell both: Red Points has a self-serve plan and managed tiers.
How much does brand protection software cost?
Published prices read on 14 October 2026 run from $19 a month (StoreLock, plus $0.20 per monitored image) to at least $1,250 a month (Red Points' self-serve order minimum). Takedown, which files for you, starts at $500 a month. Enterprise suites quote on a call.
Do I need a registered trademark?
Not for everything. Copied product photos and text can be reported as copyright without any registration. Counterfeit and trademark reports usually need the registration number, and Amazon Brand Registry needs a registered or pending mark.
Is Takedown the same as Takedown.co?
No. Takedown (trytakedown.com) is a brand protection service operated by Factory App Inc. Takedown.co is a separate company that removes pirated creator content.
Sources, checked 14 October 2026 (vendor prices) and 4 October 2026 (Amazon)
Hand it over
Want someone to find the copies and file the reports for you?
Takedown scans for copycat stores, lookalike domains, marketplace listings, impersonating social accounts and conflicting US trademark filings, a person checks every match, and nothing is filed until you approve it. Start with a free 360° report on your brand.
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