A fake Krème store opened the day before our check, with a 'was' price above Krème's
Four Krème-named stores were trading when we checked, out of seven shop domains built on the name in 2026. The newest, kremeparisboutique.store, was registered on 25 September, the day before our check. The others are kremeofficial.shop, kremeparis.shop and kremo-paris.shop. Each uses the Krème wordmark, the brand's product names and descriptions, and in several cases Krème's own image files. A search for the French probiotic skincare brand's product names found three more shops with generic domains, carrying 47 to 59 Krème products each at 50% to 60% off. All three list Krème's digital gift card at a discount.
- 7
- Krème-named shop domains registered in 2026
- 4
- Still trading when we checked
- $8.81
- Crème Hydratation Intense, €24.90 at Krème
- €37.92
- A €150 Krème gift card, multi-brand shop
The clone's 'was' price is €4.90 above Krème's real one
On kreme-paris.com, the Crème Hydratation Intense page shows the blue Krème wordmark, a white-and-blue tube, 4.5 stars from 869 verified reviews, and €24.90 for 50 ml.
kremeparisboutique.store copies the wordmark, the tube, the product description and a free-delivery banner. The cream costs €14.90 against a struck-through €29.80, and the page claims 862 reviews, close to Krème's 869. Of the store's eight gallery images for this product, four are identical to files on Krème's own image server, at an image-hash distance of 0. That is the source of the 100% match on this page. We did not match the other four to a specific Krème file.
The discount is measured from €29.80, a price Krème never charged.
What we caught
Registered on 25 September 2026, the day before our check. All 80 of its products were created on 20 August, five weeks before the domain existed. Every 'was' price is exactly double the selling price: the Crème Hydratation Intense is €14.90 'instead of' €29.80. Krème charges €24.90.
Both stores load the same stylesheet file, use a file named like Krème's own logo, list the same support email on an unrelated, misspelt domain and sit on the same hosting network. Prices are in dollars, with items 65% or 70% off. kremeparis.shop was registered on 19 September 2026.
Two generic-named shops carry 59 and 58 Krème products, under Krème's own product web addresses and, on the page we checked, its product code. Most items cost around 40% of Krème's price. One sells Krème's €20 to €150 gift cards for €8.08 to €37.92.
A general wellness shop sells an unbranded 'Crème Hydratante aux Ferments Naturels' for €99.00. One of its photos is Krème's Crème Hydratation Intense tube, at an image-hash distance of 4 from the file on Krème's own image server.
The evidence, store by store
Registered on 19 September 2026. The Crème Hydratation Intense at $8.81, '70% off' an invented $29.36 original price.
One letter off the brand's name. Krème's real price is the 'was' price, and Krème's own product code, CHI50, is on the page.
One of 59 Krème products on a generic discount shop, at €10.17 instead of €24.90, with Krème's product code as the SKU.
Krème's €20 to €150 digital gift cards, offered for €8.08 to €37.92.
Krème's tube photo sells an unbranded €99 cream. Inset: the same file on Krème's image server. Other brands' photos and the shop name are blurred.
7 domains, 3 builds, and a store that moves
kremeparisboutique.store runs on a hosted shop platform. 66 of its 80 products match items on Krème's site: 59 cost less than Krème's price, three the same and four more, at a median of 71% of the brand's price. It shares a registrar with two other Krème-named domains. kremeparisfr.com, registered on 17 July 2026, now shows 'store unavailable'. kremeparis.store, registered on 1 September 2026, no longer resolves, but search results still show it selling a Krème travel oil at €14.90 against €29.80, the same prices kremeparisboutique.store uses. The product dates and matching prices suggest the shop has moved address at least once. We cannot confirm that.
kremeofficial.shop and kremeparis.shop come from one storefront kit. Both serve an identical stylesheet file, list the same support email on a misspelt domain that does not belong to Krème, and resolve to the same hosting network. kremeofficial.shop was registered on 8 May 2026, with an 80-product sitemap dated that day. kremeparis.shop was registered on 19 September 2026, but its 81-product sitemap is dated 26 March, which suggests the catalogue existed before the domain. Both copy Krème's product addresses, including items missing from Krème's public catalogue, such as a travel oil for its VIP club. Prices are in dollars: kremeparis.shop sells the Crème Hydratation Intense for $8.81 against an 'original' $29.36, and kremeofficial.shop marks several items 65% off. A third name, shopkreme.shop, was registered on 22 July 2026 through kremeofficial.shop's registrar and resolves to the same hosting network. It did not respond when we checked, but search results show it selling Krème products at 65% off.
kremo-paris.shop plays it quieter. It swaps one letter of the brand's name, prices in euros and lists 82 products, 67 of them under Krème's own product addresses. Discounts are 25% or less on the items we saw: the Crème Hydratation Intense costs €18.68 against Krème's real €24.90, and the page shows Krème's own product code, CHI50. The domain was registered on 23 June 2026, and its product sitemap is dated 6 July.
3 discount shops sell Krème gift cards at up to 75% off
Searching Krème's product names turned up multi-brand shops with generic names. We are not naming them. Store A, registered on 4 May 2026, carries 59 Krème products; Store B, registered on 25 November 2025, carries 58. Both use Krème's own product web addresses, and on the product page we opened, Store A uses Krème's code CHI50 as its SKU. Across the 48 products we could match on each shop, the median price is 40% of Krème's. Store A sells the Crème Hydratation Intense for €10.17. Several items cost the same on both shops to the cent: the lip balm is €2.73 on each.
Both shops sell Krème gift cards. Krème's digital card runs from €20 to €150. Store B offers the same six amounts for €8.08 to €37.92, and Store A sells a '15€' gift card, listed under the same web address as Krème's own card, for €6.00. Krème issues these codes itself, so a discounted card from a third party needs checking before anyone relies on it.
Store C runs on two domains registered on 7 August and 15 September 2026. It lists 47 Krème items among 995 products from 12 brands, each at exactly half its 'original' price, and offers a €20 Krème gift card for €5.00. We could not confirm whether it is an authorised stockist, so we only describe what it lists. We placed no order with any of the shops.
One borrowed photo, quiet marketplaces
Image search on Krème's packshots mostly returned pharmacies and parapharmacies, where the brand is sold. The exception was a general wellness shop selling an unbranded 'fermented moisturiser' for €99.00, illustrated with Krème's Crème Hydratation Intense tube and two other brands' product photos. The Krème image matches a file on Krème's own image server at a hash distance of 4. At least three unrelated websites were also serving Krème product pages when we checked, and three more appeared in search results with Krème product titles or images. We are not naming them.
The scan's Amazon, eBay, Alibaba and AliExpress results were other brands sharing words like 'crème' or 'Paris'. Temu returned nothing. An Amazon France search for the brand returned no Krème listings, and the one Krème product page we found was marked unavailable. On eBay France, a small seller listed two Krème creams as new at €15.96 and €21.11; Krème charges €24.90 and €34.90. We found nothing to suggest these are fakes. TikTok and ad library searches failed during this scan, so social channels are not covered.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive the 4 live stores now
kremeparisboutique.store appeared the day before our check, and its catalogue has already moved at least once. Save product feeds, prices, sitemaps and DNS records before the next move.
Report by platform and network
Send one package covering kremeofficial.shop, kremeparis.shop and shopkreme.shop to their shared hosting network. Report kremeparisboutique.store to its shop platform with the identical image files attached.
Check the discounted gift card codes
Three shops sell Krème gift cards at 60% to 75% off. Check whether any discounted codes were issued or redeemed; customers who bought them may need support.
Watch for the next name
So far the names add 'paris', 'fr', 'shop', 'official' or 'boutique', or change one letter. Monitor new registrations like these, and new sites copying your product addresses and product codes.
One store's products are older than its domain
Everything these shops sell with, from names and descriptions to product codes and photos, comes from Krème's own site, down to unlisted items like a VIP-club travel oil. Price is the main difference. Some cut 70%. One cuts 25% or less, so the offer reads like an ordinary sale.
The domains move. One store's products predate its domain, and search results still show another store's prices on an address that no longer exists. Take down one domain and the catalogue can move to the next, so track the copied catalogue, the image files and the product codes.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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