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A fake TALA store copied 544 product pages and sells £15 gift cards for $6.01

talaactivewear.com, registered on 9 July 2026, lists 749 products with TALA's own product photography and takes 70% off everything, TALA gift cards included. It shows no visible right to sell TALA. It was the one working store among 24 TALA lookalike domains; Tala is a common word and name, so the rest belonged to unrelated businesses, from a jewellery shop to a fitness app and a recruiting firm, or were parked.

26 Sep 20265 min readTakedown Research
Archived storefront evidenceCaptured 26 Sep 2026 · 09:45 UTC
Officialwearetala.com
Official TALA storefront captured by Takedown
Faketalaactivewear.com
Fake TALA storefront captured by Takedown
749
Products listed on the fake store
544
Product addresses copied from wearetala.com
70%
Off every item, gift cards included
19
Hijacked pages with TALA photos

TALA's £42 sports bra, listed at $16.82

On wearetala.com, the DayFlex Contrast Sweetheart Sports Bra shows a model in Shadow Black against a pale grey wall, a studio packshot, 14 reviews and a price of £42.00.

talaactivewear.com shows the same product and the same photograph under the TALA wordmark, at $16.82 against a struck-through $56.06. The photo matches TALA's file at an image-hash distance of 0. Page titles end in TALA., and the about page and footer paraphrase TALA's own line about activewear you'll feel good in, and good about.

The store took TALA's photos and TALA's prices, converted the prices to dollars and knocked off 70%.

What we caught

01 · 544 addresses copied from wearetala.comProduct pages

talaactivewear.com lists 749 products. 544 sit at exactly the same web address as a product on wearetala.com, from the DayFlex Zip Through Sports Jacket to the Sculpt Seamless Scrunch Legging, with TALA's product names, colours and sizes.

02 · 17 of 20 photos matchProduct images

In a sample of 20 copied products, 17 lead photos matched TALA's official files at a combined image-hash distance of 0 to 3. The DayFlex Contrast Sweetheart Sports Bra photo is identical: distance 0.

03 · TALA's UK price times 1.335Pricing

All 749 items are 70% off. For 543 of the 544 copied products, the struck-through price is TALA's full UK price times 1.335, shown in dollars. The £42 sports bra is $16.82; the £69 DayFlex jacket is $27.63.

04 · A contact page for gardenersTags and contact page

Product pages repeat TALA's internal merchandising tags, such as april dayflex ss26 and non sale, on items marked 70% off. The contact page offers help to create the perfect home and garden space and lists example@example.com as its email.

The evidence

Official TALA sports bra photo next to the identical photo on talaactivewear.com
Photo match

The same file on both sites, at an image-hash distance of 0. TALA sells the bra for £42; the fake store asks $16.82.

talaactivewear.com listing a £15 TALA gift card for $6.01
talaactivewear.com · gift card

A £15 TALA gift card for $6.01, with 1000 in stock.

talaactivewear.com contact page offering help with home and garden and a broken form code
talaactivewear.com · contact

A home and garden template, with broken form code where the contact form should be.

£15 gift cards for $6.01

The store's shop grid opens with TALA gift cards. The £15 card is $6.01 against a struck-through $20.02, with 1000 in stock; the £200 card is $80.09. The listings copy the tags TALA uses for the same cards on its own store, including Stocking fillers and voucher. A store with no link to the brand selling gift cards below face value is a clear warning sign.

The rest of the site is a template. The contact page shows broken form code where the form should be, a placeholder address on Route 66 in Washington and example@example.com as its email. The footer links to a Refund/ Retum Policy. The FAQ gives buyers seven days to request a return; TALA offers 30.

Pages built 11 days before the domain

The store's WordPress pages were created on 28 June 2026, eleven days before talaactivewear.com was registered on 9 July. The home and about pages were last edited on 9 July, registration day. Product records are dated 11 March 2026, which suggests the catalogue was copied months before the store opened.

Two more TALA-name domains appeared in the same window: talaofficial.com on 28 June 2026 and talaclothing.com on 16 September 2026. Both show only a registrar's parking page. tala-shop.com, registered on 14 March 2026, points to an online store platform but shows no shop. Nothing ties any of them to talaactivewear.com beyond timing, and we could not confirm who runs the store.

TALA swimwear photos on 19 hijacked pages

The marketplaces were quiet. Amazon results for Tala were other businesses with the name, such as a bakeware maker and a snack brand, and we found no TALA activewear sold there by third parties. eBay showed ordinary second-hand TALA pieces. Alibaba, AliExpress and Temu returned unrelated products. We found no impersonating TikTok accounts or ads.

The exact-image search did find TALA's swimwear photography, mainly the Aphrodite Plunge Neck Ring Bikini Top, on 19 pages hosted by unrelated websites that appear to have been compromised. They were indexed under generic swimwear titles without TALA's name. Following four as a search visitor, two forwarded us to discount swimwear stores and two now show only the sites' normal content. Further matches on a large marketplace could not be checked because the site blocked automated access.

How to shut it down

The takedown plan, step by step, built from the evidence above.

1

Archive talaactivewear.com while it's live

Save the homepage, product pages, gift card listings, prices, contact page, checkout path, DNS records and registration date.

2

Take it to the registrar and host

Send both an evidence package built on the copied product addresses, the photos and TALA's trademarks.

3

File on the identical photos first

Submit copyright notices on the matching product images, starting with the exact matches, and ask search engines to delist the copied product pages.

4

Watch the 3 parked TALA names

Monitor talaofficial.com, talaclothing.com and tala-shop.com, plus new TALA domains adding words like activewear, official, shop or clothing, for the moment they start serving a store.

A £15 gift card for $6.01 is the tell

The store got careless where shoppers rarely look: the contact page still talks about gardens, and products still carry TALA's internal tags. Where shoppers do look, the photos, names and logo are exact copies. Someone paying $16.82 for a TALA sports bra has every reason to think they are buying from TALA, and if the parcel never comes or the 7-day return window closes, TALA is the name they will look up.

No real retailer sells another brand's £15 gift card for $6.01. A store willing to do that is unlikely to deliver the clothes either.

Scan your own brand

What would the scanner find around your brand?

Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.

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