4 fake Rouje stores sell its €395 leather jacket from €109, using its own photos
Four live stores are selling Rouje's clothes under Rouje's name, and together they list more than 2,900 products. Rouje's own store lists 722. Our domain sweep found 19 lookalike domains registered or live, two of them working stores: roujeshop.shop and roujestore.shop. A search for Rouje's slogan surfaced myrouje.shop, and recent scans turned up the French-language roujeparisfrance.com. All four went up between May and July 2026.
- 4
- Live fake storefronts
- 1,271
- Products on roujeshop.shop
- €109.17
- For Rouje's €395 leather jacket
- 3
- Lookalikes already on hold
roujeshop.shop sells Rouje's €395 jacket at 65% off, in dollars
On rouje.com, the Veste ULYSSE page shows two studio photos of a fitted black leather jacket worn with a red top and straight jeans, the Rouje Paris wordmark, a price of 395€ and one line: Veste cintrée en cuir glacé noir.
roujeshop.shop shows the same jacket in the same photograph, under the same wordmark and product name. The description is Rouje's, line for line. The price panel reads À partir de $138.25, with Original: $395.00 crossed out and a -65% badge, under a banner offering up to 70% off. The store's title reworks Rouje's own slogan: Born in Paris - Une allure sensuelle et féminine.
The store kept Rouje's photo, text and price, swapped the euro sign for a dollar sign and took 65% off.
What we caught
The Veste ULYSSE images on roujeshop.shop, roujestore.shop and myrouje.shop match Rouje's file at an image-hash distance of 0: the same photo. The Carla boots photo on roujeshop.shop and roujeparisfrance.com matches exactly too.
566 roujeshop.shop product pages use the exact web address of a rouje.com product. The descriptions are word for word, down to Doublure siglée R and Fabriqué en Inde. roujestore.shop and myrouje.shop each reuse about 500 current Rouje addresses.
Rouje sells the Veste ULYSSE for €395. roujeshop.shop asks $138.25, roujestore.shop $160.92, myrouje.shop $161.94 and roujeparisfrance.com €109.17. The three .shop stores show -65% badges on the products we checked.
Each catalogue went up in one go. The three .shop sitemaps date every product page to the same one- or two-minute window. roujeparisfrance.com created all 416 products within 16 minutes on 1 June 2026, the day the domain was registered.
The evidence, store by store
Left: Rouje's Veste ULYSSE photo, €395. Right: the same image on roujeshop.shop, $138.25. Image-hash distance: 0.
The three .shop stores share one storefront kit and slogan. roujeparisfrance.com is a separate WooCommerce build.
The Ulysse jacket at €109.17, against a crossed-out €337.42. Rouje sells it for €395.
3 .shop domains run one storefront kit
roujeshop.shop, roujestore.shop and myrouje.shop run on the same storefront software. They load the same site files, use the same Rouje logo under the same file name, and open on near-identical slogans over summer campaign-style photos: L'élégance parisienne avec caractère, or avec audace. Two credit the designs to Jeanne Damas, Rouje's founder. roujestore.shop and myrouje.shop add a What Our Customers Say row signed Camille Lefebvre, with a different review each time. roujeshop.shop claims 10,000+ happy customers in 50+ countries.
The catalogues were loaded in bulk. myrouje.shop was registered on 20 May 2026, and its sitemap dates all 603 product pages to one minute that day. roujestore.shop's 618 pages are dated 3 June, within two minutes. roujeshop.shop was registered on 16 July, and its 1,271 pages carry that date, within about 70 seconds. Pages that don't match Rouje's current catalogue look like discontinued Rouje styles. roujeshop.shop and myrouje.shop share a registrar and a hosting network. roujestore.shop uses a different host.
A French clone loaded 416 products in 16 minutes
roujeparisfrance.com is a separate build on WordPress and WooCommerce. It calls itself Rouje France and puts the Rouje Paris wordmark above a menu of Robe, Vêtement, Chaussure and Accessoires. The domain was registered on 1 June 2026, and all 416 products were created that day within 16 minutes. Every product name includes Rouje, such as Robe Rouje Minette Beige and Vestes Rouje Ulysse Noir.
Prices follow a formula. On more than half of the 399 products we matched to Rouje, the crossed-out price is about 85% of Rouje's: €200.74 for the €235 Minette dress, €337.42 for the €395 Ulysse jacket. The selling price is flat. 106 products cost €84.57, 61 of them dresses. The about page retells Rouje's founding story, and the shipping page quotes 7 to 30 business days.
A fifth store has already gone dark. roujeshop.com, registered on 24 June 2026, was captured by a public scanning service on 15 September as a German-language Rouje copy titled Weibliche und sinnliche Anziehungskraft - geboren in Paris, with 70% AUS badges on its bestsellers. When we checked, it showed a store-unavailable page.
Rouje's name has been on 36 domains since March 2024
Three more lookalikes were already on hold: roujeparis.com and rouje-shop.com, both registered in April 2026, and roujesale.shop, registered on 6 July 2026 through the same registrar as two of the live .shop stores. This has been going on for a while. Public scan archives list 36 domains with Rouje's name or slogan in their page titles since March 2024, including 19 .shop domains built from a person's name. Most of the ones we checked are offline. roujeofficial.com, also in the sweep, belongs to an unrelated Indian bridalwear label that shares the name.
The exact-image search found Rouje's Laly and Daria dress photos on 16 pages across 13 websites with no link to fashion, including a driving school and a chauffeur service. Nine pages carried Rouje product titles, such as Rouje daria dress 36. They look like hacked sites used to push shop pages into search results, and we have not named them. The marketplaces were quiet. eBay returned second-hand Rouje at normal resale prices. Alibaba and AliExpress returned unbranded goods and rouge lipsticks. Amazon returned Rouje books and two T-shirt listings using the Les Filles en Rouje name, with no seller shown. The image search also matched Rouje's Tendre belt photo to generic belt listings on Temu and Shein, but we could not confirm the photo was Rouje's, so we have not counted them.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive all 4 stores now
Save the sitemaps, product pages, prices and checkout of roujeshop.shop, roujestore.shop, myrouje.shop and roujeparisfrance.com. The catalogue timestamps and copied product addresses carry the case.
Send copyright notices with the photo pairs
Start with the Veste ULYSSE and Carla boots. Send the matching pairs to each store's host, and to Cloudflare for roujeparisfrance.com.
Report the 4 domains to their registrars
Point out that three sister lookalikes, one from the same registrar, are already on hold. Keep roujeshop.com on watch: it's registered until 2027.
Flag the 16 hacked pages
Report the pages using the Laly and Daria photos to the search engine as spam, and tell the site owners they are carrying Rouje product pages.
Every copy runs on Rouje's photographs
None of these stores designed anything. They took Rouje's photos, product text and product addresses, and loaded a full catalogue in about a minute. A shopper who lands on one sees Rouje's jacket, Rouje's words and a 65% discount. If that order goes wrong, the complaint goes to Rouje.
Takedowns work here: three lookalikes were switched off and a fifth store went dark. New ones kept appearing all summer. The copied photographs are the one thing every store shares, and Rouje owns them.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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