2 NEOM Wellbeing clones had about 200 product pages each, 25 seconds after registration
Two NEOM Wellbeing clone stores are live, each with around 200 products copied from NEOM's own US and UK shops, and half the pages we sampled at 65% off. neomwellbeinghaven.shop was registered on 21 July 2026 and neomwellbeingwellness.shop on 27 May 2026. They share storefront software and a hosting network. Our DNS sweep and certificate searches found twelve .shop domains on the NEOM Wellbeing name. Four more, registered between March and July 2026, are already suspended. Amazon, eBay, AliExpress and Alibaba showed no counterfeit signals, and Temu had no NEOM listings.
- 98%
- Image-hash match to NEOM's own photo
- 2
- Live clone stores
- 65%
- Off half the pages we sampled
- 18 sec
- Registration to first of 201 product pages
The clone sells NEOM's $24 blend for $8.40
On us.neomwellbeing.com, the Real Luxury Essential Oil Blend 10ml shows the amber bottle beside its blue-edged box at $24.00.
neomwellbeinghaven.shop calls itself NEOM Wellbeing US in its page title. It shows the same product under a plain N logo, with the same description, at $8.40, marked 65% off $24.00, above an Add to cart button. The scanner's own lookalike list missed the domain. We found it in public certificate logs and matched its photos to NEOM's files with our own image-hash comparison.
201 NEOM product pages, stamped 18 seconds after the domain was registered.
What we caught
neomwellbeinghaven.shop lists 201 products in its sitemap, and 190 use the exact web address of a product on us.neomwellbeing.com. neomwellbeingwellness.shop lists 198, and 176 match addresses on neomwellbeing.com. Descriptions are copied word for word, down to NEOM's own 3 for 2 discount code.
Both stores serve NEOM's photography. Four images on neomwellbeinghaven.shop's Real Luxury Essential Oil Blend page match the official US files at combined image-hash distances of 0 to 6; neomwellbeingwellness.shop's copies match at 2 and 3. The haven store loads its site icon straight from NEOM's US shop.
neomwellbeinghaven.shop strikes through NEOM's US prices: the Real Luxury Essential Oil Blend 10ml is $24.00 crossed out, $8.40 to pay. neomwellbeingwellness.shop converts NEOM's pound prices at about 1.35, so the £25 blend becomes $33.65, then $11.78. 5 of the 10 product pages we sampled across both carried the -65% price.
neomwellbeinghaven.shop was registered at 05:11:06 UTC on 21 July 2026. Its sitemap stamps all 201 product pages between 05:11:24 and 05:11:31. neomwellbeingwellness.shop did the same on 27 May: registered at 01:43:30, with 198 product pages stamped from 01:43:49 to 01:43:55.
The evidence, store by store
Same copy, same photo: $24.00 on NEOM's US store, $8.40 on the lookalike.
Registered 27 May 2026. 198 product pages on the same storefront software.
NEOM's £25 UK price becomes $33.65, then $11.78 at 65% off.
A wellbeing store that promises to handle "your fashion essentials" with care.
Two live stores, four suspended names and six more gone offline.
Two looks, one system underneath
On the surface the stores differ. neomwellbeingwellness.shop uses the NEOM logo and a pink banner of NEOM gift sets. neomwellbeinghaven.shop has a single-letter logo and a bath and body banner. Underneath they match: identical robots.txt rules, the same four-part sitemap, product images stored in a folder named after each domain, and the same store, category and account pages. Both resolve to the same hosting network. We could not confirm who runs them, and shared hosting does not prove a shared owner.
The filler is generic. neomwellbeinghaven.shop's shipping page promises to deliver "your fashion essentials" from "our boutique", text with nothing to do with candles or oils. neomwellbeingwellness.shop's homepage carries three five-star quotes signed Sarah M., James L. and Elena R. Both contact pages give support@neomwellbeing.com, an address at NEOM's domain that is missing from the addresses on neomwellbeing.com's contact page. Neither store names a company or a postal address. We placed no orders and cannot say what, if anything, they ship.
4 NEOM .shop names already suspended
The live stores are the survivors of a longer run. neomwellbeingshop.shop, registered on 20 March 2026, is on client hold, a registrar-level suspension. neomwellbeingstore.shop (13 May), neomwellbeingonline.shop (19 May) and neomwellbeinghq.shop (15 July) are on server hold at the registry. shopneomwellbeing.shop got its first certificate on 21 July 2026, the same day as the haven store. It no longer resolves but still showed in Google results for NEOM Wellbeing on the day we checked. Certificate logs show five more NEOM Wellbeing .shop names from 2024 and 2025, now offline.
Most other NEOM-name domains look harmless. The country versions of neomwellbeing and the older neomorganics names we opened redirect to neomwellbeing.com or show a placeholder, consistent with defensive registrations. Generic names such as neomoutlet.com and neomcandle.com are parked or for sale, and one typo domain forwards to a parking redirect. neomwellbeing.beauty, registered in October 2025, returned an access-denied page, so we could not see what it serves.
Marketplaces came back clean
The marketplace sweep found no counterfeit signals. 8 of the 20 Amazon.com listings in the scan were sold by an account named Neom Ltd. Third-party sellers on the magnesium body butters charged $41.90 to $49.00, close to the official $43; we could not match them to the brand and saw nothing marking them as counterfeit. The 20 eBay listings, $14.50 to $110, looked like ordinary resale of boxed or open-box products. AliExpress and Alibaba returned unrelated diffusers, jewellery and machines with "neo" in the name. Temu, TikTok and ad searches returned nothing.
The exact-image search on official product photos returned 60 matches. 36 were Amazon pages, almost all genuine NEOM listings across 13 regional stores. 3 pointed to other brands' gift sets; the one we opened uses its own photos, so we did not count them as reuse. The other 24 were Google results for unrelated websites, from small businesses to institutions, indexed with NEOM product titles and photos. The 5 we opened showed their normal content or an error, a pattern typical of hijacked pages. We did not confirm where they send shoppers.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive both stores now
Save homepages, product pages, prices, contact and shipping pages, sitemaps and registration records for neomwellbeinghaven.shop and neomwellbeingwellness.shop while they are live.
Report to registrar, registry and host
Four NEOM Wellbeing .shop domains are already on hold, so this channel works. Send an evidence package for each live store, and one to the shared hosting network.
Lead with the photos and the email
File copyright notices on the matching product images. Point out that both lookalikes list an address at neomwellbeing.com as their support contact.
Watch for the next .shop name
Monitor new domains that add shop, store, online, hq, haven or wellness to the brand name. Check what neomwellbeing.beauty serves to ordinary shoppers.
The next clone is one domain away
Neither store designed anything. The same software pulled NEOM's product names, photos and descriptions onto a fresh domain within seconds of registration, reused NEOM's prices and took 65% off half the range.
Four suspended names show takedowns work. Two live ones show how cheaply the next domain appears. We found no counterfeit candles or oils on the big marketplaces. The exposure is a shopper who searches for a cheaper NEOM candle and pays a store running on NEOM's name, photos and prices, with a NEOM address as its support contact.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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