A lookalike Missoma store copied all 984 products in 35 minutes, down to the file names
In 35 minutes on the morning of 24 September 2026, 984 products were loaded onto missomanecklace.com. Missoma's UK store lists 984 products, and 983 of the copies use exactly the same web addresses. The domain was registered on 17 September. When our first sweep reached it on 23 September, it showed only a password page titled Missoma. We also found a second Missoma store behind a password page, a Spanish-language MISSOMA JEWELRY shop, two suspended lookalikes, and 44 unrelated websites serving Missoma product pages to search engines.
- 984
- Products copied from Missoma
- 35 min
- To load them all
- 99%
- Photo match, by image hash
- 44
- Unrelated sites with Missoma pages
Missoma's $113 ring, photos and text, at $104
Missoma's product pages center on its serif MISSOMA wordmark, studio and on-model photos, and a panel with price, metal, size guide and a Delivered in 5-8 Business Days note for US shoppers. The Interstellar Star Studded Stacking Ring is $113 on the US site and £79 in the UK.
missomanecklace.com shows the same ring in the same four photos, in a plain two-column grid. The description is Missoma's text, down to the band width, the 2g weight and the product code. The header reads Missoma in a default font, the menu says Início, Catálogo and Contato, and the price is $104. We placed no order, so we cannot say what happens after checkout.
Nothing about the store looks like Missoma's site. Every product, photo and description on it is Missoma's own.
What we caught
The store's public product feed lists 984 products, all created on 24 September 2026 within 35 minutes. 983 share a product address with missoma.com, and 745 carry Missoma's description word for word, product codes such as CM-G-R8-CZ included.
4,800 of the store's 4,861 images keep Missoma's original file names. Of 13 product photos we compared with the official files, 12 had a combined image-hash distance of 0 to 4, where 0 is identical. The Interstellar Star Studded Stacking Ring photo matched exactly.
The store charges Missoma's UK price times about 1.32, in dollars. That lands near Missoma's US prices: across 548 products sold on both, the copy charges a median 92%. The stacking ring is $104 against $113 on us.missoma.com, and a 14ct solid gold diamond tennis necklace is $9,286 against $9,989.
The refund policy and terms of service pages return Page not found, and the only contact route is a form. No company name or address appears anywhere. The menu labels are in Portuguese, and the site runs the platform's default theme under a plain Missoma text logo.
The evidence, domain by domain
Left: Missoma's official photo. Right: the file on missomanecklace.com, same name, image-hash distance 0.
Missoma's 14ct gold lab-grown diamond tennis necklace at $9,286, with Missoma's photos and description. Missoma's US price is $9,989.
Registered on 20 September 2026 and still behind a password page, as missomanecklace.com was the day before it filled up.
A Spanish-language shop branded MISSOMA JEWELRY, selling other jewellery under a one-day-only countdown. Rated 79% similar.
Where a hijacked search page sent us: Missoma Zenyu earrings at €23.56, under titles lifted from retailer listings.
A canvas tote printed with MISSOMA in a plain typeface, titled "jewelry Missoma", at $5.12. It uses Missoma's name with the seller's own photos. Built from listing data because AliExpress showed a verification check.
Three wholesale listings for loose stones and beads, all titled Missoma Santiago, at $19.71 to $52.54, minimum order 50. The photos are the supplier's own. Built from listing data because Alibaba showed a verification check.
905 products with no fake discount at all
Most fake storefronts lure shoppers with 50% to 70% off. This one prices close to full: 905 of its 984 products show no crossed-out price, and prices sit just below Missoma's US prices. They run from a $25 chain extender to the 14ct gold tennis necklace at $9,286. 132 products cost $500 or more.
Nobody built this by hand. The product feed shows every item created in one 35-minute window, the image files keep Missoma names such as interstellar-star-studded-stacking-ring-18ct-gold-plated-vermeil-rings-missoma-514986.jpg, and the product count matches Missoma's UK store exactly. The simplest explanation is an automated import of Missoma's public catalogue.
missomagold.com is at the password stage now
missomagold.com was registered on 20 September 2026 through a different registrar and runs on the same store platform. On capture day it showed an Opening soon page titled Missoma, with the platform's Portuguese-language login text: the same state missomanecklace.com was in the day before it went live. missoma.store, registered in February 2026, showed the platform's Store unavailable page.
missomaofficial.com, registered on 4 September 2026, is a Spanish-language shop priced in Mexican pesos, branded MISSOMA JEWELRY with a serif wordmark and a hero photo of a gift box bearing the same name. It sells stainless-steel chains, initial pendants and bracelets that are not Missoma designs, and 99 of its image files are named as AI-generated images. The scanner rated it a likely copycat at 79% visual similarity with 92% confidence. Two more lookalikes were already suspended by their registrars: missomafr.com, still listed in search results as Missoma France, and missomashop.shop.
A hijacked search page led to Missoma earrings at €23.56
An exact-image search on four official product photos found 44 unrelated websites, among them a hospice, a county court clerk, a campground and several clinics, indexed with Missoma product titles such as Savi Signature Open Ring Outlet Online or Harris Reed In Good Hands Drop Pendant Necklace. We opened one from a search link. It sent us to nlikesbnd.click, registered the day before our capture, selling Missoma Zenyu Chandelier Hoop Earrings at €23.56. Missoma sells the gold pair for £149 in the UK and $213 in the US.
The marketplaces were mostly clean. eBay returned second-hand Missoma at normal resale prices. Amazon returned unbranded jewellery, some described as dupes, and no listing under the Missoma name in the results we reviewed. Alibaba returned one gemstone supplier with three listings titled Missoma Santiago, for loose stones and beads at $19.71 to $52.54 in lots of 50. AliExpress had a $5.12 canvas tote printed with the word MISSOMA. Neither used Missoma's photographs. Temu, TikTok Shop and the ad library returned nothing. Exact-image searches on eight official product photos found no marketplace listing using them, and the generic chain photos the automated search flagged did not hold up against the official files.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive missomanecklace.com now
Save the product feed with its creation times, the product pages, the image file names and the missing policy pages while the store is live.
Report both stores to the platform at once
missomanecklace.com and missomagold.com run on the same platform. The copied catalogue, descriptions and photos support one report covering the live store and the one still being prepared.
File on 3 domains with the registrars
Send evidence for missomanecklace.com, missomagold.com and missomaofficial.com, citing the two Missoma lookalikes already suspended this year.
Flag the 44 hacked pages
Report the indexed pages and the destination store to the search engine as spam, and alert the site owners, who likely don't know they're listing Missoma jewellery.
Full price, no refund policy, no company name
missomanecklace.com had no discount to give it away. It priced Missoma's jewellery like Missoma and filled every page with Missoma's words and pictures. The giveaway is everything around the products: no terms, no refund policy, no company, and a catalogue that appeared in 35 minutes. A shopper who pays $9,286 there for a tennis necklace has no refund policy to fall back on, and only Missoma's name to blame.
The window is short. The domain sat behind a password page for a week, then became a full store overnight, and missomagold.com is at that password stage now. Catching lookalikes before they open is cheaper than chasing them afterwards.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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