2 fake Charlotte Tilbury stores sell its $225 Magic Cream refill for $67.50 and $23.62
Two stores are selling the same 616 Charlotte Tilbury products under its name. charlottetilburystore.com prices every one at exactly 70% off, and charlottetilburystore.shop cuts that price again. They were the two working stores among 12 lookalike domains our sweep flagged. A photo search led to three more stores trading as the brand, and AliExpress returned 40 listings with Charlotte Tilbury at the start of the title, priced $1.09 to $25.55.
- 83%
- Visual similarity
- 616
- Products created on one day
- $23.62
- For a $225 refill
- 4,835
- Units reported sold on AliExpress
A $225 refill for $67.50, with 215 'sold' in 16 hours
Charlotte Tilbury's product pages pair the script wordmark with a large packshot, a first-person description and a clear price. On the official US site, Charlotte's Magic Cream 150 ml refill costs $225.
charlottetilburystore.com puts the same wordmark over a pale pink bar, with the same top-level categories and the brand's product photos. Its Magic Cream refill page shows the packshot, the brand's own description, $225.00 struck through and a $67.50 sale price, with a counter claiming 215 sold in the last 16 hours. The scanner rated the store a likely copycat at 83% visual similarity with 96% confidence.
Exactly 70% off, on every one of 616 products, from crossed-out prices at or just below the brand's own.
What we caught
All 616 products on the store were created on 23 April 2026. 521 use the same web address as a charlottetilbury.com product page, and the descriptions are the brand's text, word for word.
The store serves Charlotte Tilbury's product photos, some under the brand's original file names. The three Beautiful Skin Foundation images we checked match the official files at an image-hash distance of 0 to 3: the same photograph.
charlottetilburystore.com sells every product at exactly 70% off, a median 29% of the brand's US price. charlottetilburystore.shop lists the same 616 products and, on 22 of the 40 we sampled, takes another 65% off the first store's price.
40 listings start their titles with Charlotte Tilbury and sell for $1.09 to $25.55, with 4,835 units reported sold. Several are products we could not find in the brand's range, such as a limited edition silver disk setting powder at $1.09.
The evidence, channel by channel
The same Magic Cream refill at $23.62, with the first store's $67.50 shown as the original price.
Left: the official Beautiful Skin Foundation packshot, $52. Right: the same file on charlottetilburystore.com at $14.70.
The banner says up to 70% off. In the product feed, all 616 products are exactly 70% off.
Listings titled Charlotte Tilbury, from $1.09 to $22.01, with the units each reported sold.
A German-language store selling the Pillow Talk Lip Kit for €30. The brand's EU price is €59.85.
A $7.88 listing sold as a lip gloss uses three campaign images for Magic Serum Crystal Elixir and Collagen Superfusion Facial Oil, $85 each on charlottetilbury.com. Hash distance 1 to 3 of 192: the same photographs.
Four more listings, $2.32 to $20.49, use the brand's own images. Two match by image hash, two are cropped versions that match by eye.
Eight more listings titled Charlotte Tilbury, $1.09 to $20.49, with the units each reported sold.
A travel-size Magic Cream at $6.54 in lots of 10 (official price $32) and a Brow Cheat pencil at $12.42 in lots of 12 (official $28). The listing photos are the sellers' own. The jar has a plain lid, without the wordmark on the official one.
The second store takes 65% off the first
charlottetilburystore.com runs on a hosted store platform whose product feed records when each item was added. All 616 went up on 23 April 2026. Every product names its vendor as charlottetilburymart.com, a third domain registered on 18 December 2025 that now sits behind a suspected phishing warning from its network provider. charlottetilburystore.com was registered five days later, on 23 December 2025, through the same registrar.
We compared 70 of the store's products with the official US site. The crossed-out price matched the brand's exactly on 27 and sat slightly below it on almost all the rest. Sale prices ran from 24% to 37% of what Charlotte Tilbury charges. A $390 Pillow Talk Dreams Come True gift set is $117.
charlottetilburystore.shop runs different software but carries the same 616 products under the same web addresses, and its page description calls it the official site for charlottetilburystore.com. Every product we sampled was at or below the first store's sale price. On 22 of 40, the page showed that sale price as the original and took 65% off it. The Magic Cream refill is $23.62 there, just over a tenth of the official price.
3 more stores in the brand's name, one registrar
An exact-image search on five official product photos found three more stores with the brand's name in the domain. charlotte-tilbury.us, registered on 8 August 2026, sells Charlotte's Magic Cream 50 ml for $63 against $105 on the official US site. charlotte-tilbury.at, in German, lists the Pillow Talk Lip Kit for €30 against the brand's €59.85 EU price. charlottetilburys.com.mx, registered on 21 January 2026, sells in Mexican pesos.
All three were registered through the same registrar, and the .us and .at stores share a server. The same search also found the photos on 25 unrelated websites that appear compromised to show Charlotte Tilbury product listings, and on four more showing other products. We are not naming those sites.
More names are waiting. charlottetilburyshop.com, registered in April 2026, and charlotetilbury.com, registered in August 2026, were parked or not responding. charlottetilburyofficial.com, registered in May 2026, showed a blank landing page.
40 AliExpress listings, 4,835 units reported sold
AliExpress returned 40 Charlotte Tilbury listings, all first listed between April and September 2026. The photos show compacts, palettes and lipsticks in the brand's rose-gold packaging with its CT monogram and winged Airbrush Flawless boxes. Prices run from $1.09 to $25.55, median $6.30. The top seller, a $5.64 pressed powder, reported 710 units sold. Five listings use Charlotte Tilbury's own campaign images. One, sold as a $7.88 lip gloss with 186 units reported sold, shows three official photos for Magic Serum Crystal Elixir and Collagen Superfusion Facial Oil, $85 each on the brand's site. AliExpress required verification before opening individual listings, so these come from search data.
Alibaba returned two wholesale listings with the brand name in the title: a travel-size Magic Cream at $6.54 and a Brow Cheat pencil at $12.42, in minimum orders of 10 and 12. A third listing sold a blush pen as Big Brand C's. Temu had no Charlotte Tilbury listings. On Amazon, the scan returned 20 Charlotte Tilbury listings without seller details, so we make no claim about them. eBay returned second-hand and resale listings we could not verify either way.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive both storefronts now
Save the product feeds, product pages, prices and checkout on charlottetilburystore.com and charlottetilburystore.shop. The shared catalogue and creation date link the two.
Report both stores and 4 more domains
The copied descriptions and photos support reports against both store accounts, and against charlottetilburymart.com, charlotte-tilbury.us, charlotte-tilbury.at and charlottetilburys.com.mx at their registrars and hosts.
Batch the AliExpress and Alibaba listings
Submit the 40 AliExpress listings and the Alibaba wholesale listings that use the brand name, grouped by seller, through each marketplace's rights-holder programme.
Watch the 3 parked names
Monitor charlottetilburyshop.com, charlotetilbury.com and charlottetilburyofficial.com. They're registered but not yet selling.
Neither store sells at the brand's price
The two storefronts share one catalogue, and the second prices off the first store's sale price. A shopper comparing them sees one store undercutting the other, and neither anywhere near Charlotte Tilbury's price. Next to a $23.62 Magic Cream refill, the real $225 looks like a markup.
The stores use Charlotte Tilbury's photos and text, and the marketplace listings use its packaging and name. Each is cheap to set up and easy to replace, so act while they're live.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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