3 lookalike Astrid & Miyu stores copy its catalogue, one with $515 gold huggies at $43
Three live stores trade under the Astrid & Miyu name on domains the brand doesn't use: astridandmiyushop.com, astridandmiyus.com and astridandmiyushop.shop. All three sell copies of the official catalogue in US dollars, with Astrid & Miyu's own product photos. The largest prices solid gold pieces at a fraction of the brand's price. An exact-image search also found 11 unrelated websites serving search engines jewellery pages built on official Astrid & Miyu photos. The marketplaces were quiet by comparison.
- 3
- Live lookalike stores
- 11%
- Median price vs official, astridandmiyushop.com
- 98%
- Photo match, by image hash
- 11
- Hacked sites serving spam pages
$515 solid gold huggies, listed at $43
On astridandmiyu.com, the Illusion Topaz Huggies in Solid Gold get a studio shot, an on-ear photo, 14k recycled gold, 11 reviews, a size guide and a 12-month warranty. The pair costs £380 in the UK and $515 on the brand's US store.
astridandmiyushop.com shows the same huggies and the same studio photo under an ASTRID & MIYU wordmark, with a menu copied from the official one: Shop By, New In, Earrings, Piercing Jewellery, Necklaces, Rings, Bracelets, Charms, Gifting. The price is $43, crossed out from $215, with a counter claiming 21 people are viewing it right now. We placed no order, so we cannot say what a buyer would receive.
The photo is the brand's own 2800-pixel file. The price is $43, for a pair Astrid & Miyu sells for $515.
What we caught
Registered on 9 May 2025, the store lists 1,456 products. 629 share a product address with astridandmiyu.com, and across those it charges a median 11% of the official US price; all but one sit at 25% or less. 1,445 products show a crossed-out price exactly five times the sale price, under an Up to 80% Off banner.
The Illusion Topaz Huggies in Solid Gold photo on astridandmiyushop.com is the brand's original 2800 x 2800 file, at a combined image-hash distance of 4 from the official image. In a random sample of 25 products, 15 lead with a photo matching the official one at a distance of 0 to 5.
A 987-product shop in US dollars, registered in February 2024, with product codes that embed 111 of the official store's product IDs. Across those it charges a median 41% of the US price, and 75 of 104 products we compared use the official photo. It gives a US contact address, lists HK Post among its couriers, and its About page is corporate text about the possibilities of data.
Registered on 24 May 2026, its sitemap lists 1,755 products, 1,467 under official product addresses. In a sample of 40, 28 cost exactly 35% of the official US price and 8 were full price. Its only contact is an email address on a lookalike domain with no mail server.
The evidence, store by store
Left: the official photo. Right: the file on astridandmiyushop.com, the brand's original 2800-pixel image, image-hash distance 4.
A 987-product shop with a round Astrid & Miyu logo and discount badges on every featured product.
The 14k solid gold Dome Ring at $95.99, crossed out from $179.82. The official US price is $435.
Registered on 24 May 2026. 1,755 products in its sitemap, most at 35% of the official US price.
3 stores, 3 different builds
The stores share no template. astridandmiyushop.com is a WordPress shop with every image in a single 2025 upload folder, and its search box still suggests Sweater, Jacket and Shirt from the clothing template underneath. Its only contact is an email address on its own domain, which has no mail server. The copyright line reads 2025, with no company name.
astridandmiyus.com runs a different WordPress theme. Every product image sits in a July 2022 upload folder and a banner still advertises Up to 90% OFF New Year 2022, though the domain was registered in February 2024, so the shop appears to have moved from an earlier address. Titles are padded for search, like Washable Astrid & Miyu Dome Ring In Solid Gold for Reusable, and the 14k solid gold dome ring is $95.99 against $435 on the official US store.
astridandmiyushop.shop is a newer custom build. Its About page says Astrid & Miyu was founded in London in 2012, its FAQ promises Klarna and Clearpay, and its header logo fails to load. It prices many items at the brand's own US price, which makes it harder to spot on price alone.
11 hacked sites load the brand's photos
An exact-image search on five official product photos, including the Wave Ring and the Cosmic Twist Large Hoops, returned 26 pages on unrelated websites. On a second check, 11 still served spam shop pages titled like Twisted Hoops Large or Silver Cheapest Country To Buy Jewelry. Most showed them only to search engines; ordinary visitors saw the usual site or an error page. The pages we inspected load Astrid & Miyu's product photos directly from the brand's own image servers, alongside wholesale jewellery pictures.
One more site served unrelated spam, one account had already been suspended by its host, and the rest showed nothing unusual or did not load. We are not naming the affected sites. Their owners are unlikely to know the pages exist.
Marketplaces quiet, 8 domains look defensive
eBay returned 20 Astrid & Miyu listings, mostly single pieces sold new or second-hand at ordinary resale prices, with no replica wording or bulk lots. We did not treat any of them as counterfeit. Amazon returned unbranded jewellery and unrelated products, and a separate search found no listing under the Astrid & Miyu name. Alibaba and AliExpress returned nothing using the brand; Temu, TikTok Shop and the ad library returned no results.
The domain sweep found 13 lookalike names. Beyond the three stores, eight point to parking pages, registered in two batches, four on 17 April 2024 and four on 28 March 2025, through one registrar with full registry locks. That fits defensive registration, so we did not count them as fakes. astridandmiyu.co, registered in May 2026, is listed for sale. astridmiyu.com, the domain in astridandmiyushop.shop's contact email, is one of the parked names.
How to shut it down
The takedown plan, step by step, built from the evidence above.
Archive all 3 stores while they're live
Save the product feeds and sitemaps, the price comparisons, the product pages with your photos, and the contact and About pages.
Lead with the copied photos
Send evidence for astridandmiyushop.com, astridandmiyus.com and astridandmiyushop.shop to their registrars and hosts, starting with the copied photographs and the official product addresses.
Report the checkouts to payment providers
Test which payment providers each checkout uses and report the stores to them. astridandmiyus.com displays Visa, Mastercard, Stripe and PayPal marks.
Flag the 11 hacked pages as spam
Report them to the search engine and alert the site owners, who are unlikely to know they are showing Astrid & Miyu jewellery.
Solid gold at a tenth of the price
All three stores run on Astrid & Miyu's own product addresses, names and photographs, with the prices changed. On astridandmiyushop.com that means solid gold pieces at around a tenth of the official price. A shopper paying $43 for $515 huggies sees the brand's name and the brand's photo at every step. We could not verify what ships, and whatever arrives, the buyer will judge it as Astrid & Miyu.
The newest store is the hardest to spot. astridandmiyushop.shop prices some pieces at the brand's own US price and cuts the rest by a steady 65%, so it reads less like a clearance site. We caught it by the domain and the copied catalogue. The discount alone would have missed it.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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