A Free Soul Greens lookalike wholesales at €2.49 a pouch, with the logo stripped off
On Alibaba, a supplier sells a greens powder whose pouch copies Free Soul Greens' design and 21-ingredient list with the logo removed. Six more wholesale listings put the Free Soul name on generic apple cider vinegar gummies. On eBay UK, one search returned 221 listings naming Free Soul, including two selling products as new after the expiry date the listing gives. Free Soul, a UK brand of protein, greens and supplements for women, sells at freesoul.com (herfreesoul.com forwards there). We found no fake Free Soul web store.
- 67%
- Visual similarity
- 21 of 21
- Greens ingredients, in Free Soul's order
- 7
- Alibaba listings using the Free Soul name
- 2
- eBay listings past their stated expiry
A redrawn Greens pouch with the logo stripped
Free Soul's current Greens pouch is dark green, with FREE SOUL running up the side, Greens at the top and the 21 ingredients listed underneath. freesoul.com sells it at £32.49 as a blend of 21 fibre-rich greens and superfoods, and its product images say the powder is heavy-metal tested.
The Alibaba pouch follows Free Soul's earlier design, which still appears on retail listings: Greens set vertically on the left, a ruled list of 21 ingredients on the right, 30 daily servings on the front. The Alibaba version drops the logo, changes the typeface and strips the trademarked names Free Soul uses for its kiwi ingredients, so Actazin Green Kiwi becomes Green Kiwi. A perceptual image-hash comparison of the two pouch fronts gives 67% similarity. The pack was redrawn. It is no photo of a Free Soul pouch.
The logo is gone from the front of the pouch. The back still names Free Soul.
What we caught
An Alibaba listing titled Free Soul Advanced Greens 21 Vegan Superfoods Adaptogens Including KSM-66 Ashwagandha sells a 150 g greens powder for €2.49 to €3.11 a unit, minimum order 50. Free Soul Greens costs £32.49 on freesoul.com. The dark green pouch sets Greens vertically, like Free Soul's earlier pouch, with no logo on the front.
The front lists the same 21 ingredients as Free Soul's earlier pouch, in the same order, from Ashwagandha and Spinach down to Gold Kiwi and Red Beetroot. It repeats Free Soul's tagline, Nutrient dense real greens, fibre-rich foods and plants. Nothing else., and 30 daily servings. The back panel opens with Free Soulgreens.so much more than greens.
The title promises KSM-66 Ashwagandha, the branded extract named on Free Soul's pouch. The ingredient panel in the listing's own photo names Ashwagandha Root Extract (12:1). A third image captions the pouch FREE SOUL GREENS 21 SUPERFOODS.
Six more Alibaba listings put Free Soul in the titles of apple cider vinegar gummies at €1.34 to €3.11 a unit, with minimum orders from 30. None of their 34 photos shows Free Soul packaging. Free Soul sells its own Apple Cider Vinegar Gummies for £14.99.
The evidence, listing by listing
The back panel names Free Soul. The ingredient list names a generic 12:1 ashwagandha extract, where the title promises KSM-66.
Six wholesale gummy listings with Free Soul in the title, from €1.34 a unit. None shows Free Soul packaging.
Two listings sold Free Soul products as new with expiry dates of 04/2026 and 27/05/2026.
The Meno Balance Bundle photo, indexed on 8 unrelated websites as another brand's second-hand bundle.
KSM-66 on the listing, a generic extract in the pouch
The back panel reads like a reworked retail label, with slips a brand would catch: 2l nutritious real greens, full-speetrum Ashwagandha, consult your docter, and Do no exceed the recommended daily intake. It claims the powder suits paleo and keto diets and is free from artificial colours, sweeteners and GMOs. We could not test any of these claims.
The listing sells on KSM-66 ashwagandha. Its own ingredient panel lists a generic 12:1 root extract. Nothing in the listing shows how the powder is made or tested. A reseller buying by the carton gets a pack that looks like Free Soul Greens to any shopper who remembers the old design, with none of Free Soul's quality checks behind it. Alibaba blocked our direct visits with a slider check, which we did not attempt. The photos, price and minimum order came from a marketplace data service.
6 gummy listings use Free Soul as a search term
The six gummy listings show generic red jars, white-label mock-ups and loose gummy bears, several with other brands' names. None carries Free Soul branding. The name appears only in the titles, often beside other brand names and diet phrases. The likeliest reason is search: a trade buyer who searches Alibaba for Free Soul gummies lands on these. Apple cider vinegar gummies have been on Free Soul's site since 2021.
The listings target trade buyers. Prices are quoted per unit, with minimum orders from 30 units to 300 boxes, or 100 kilograms. We found no Free Soul listings on AliExpress or Temu, and the scanner's TikTok and ad searches returned nothing.
Out-of-date pouches sold as new on eBay
Free Soul products move in volume on eBay UK. One search for Free Soul in the supplements category returned 240 listings, 221 naming the brand, from 175 sellers. Many undercut the brand. Leaving out bundles and multipacks, 16 of 26 Apple Cider Vinegar Gummies listings were under half the £14.99 list price, and CreaGlow, £34.99 on freesoul.com, sold for as little as £12.78. Low prices alone prove nothing: resellers clear stock, and we tested no item. Two listings sold products as new after the expiry date the seller gave: a CreaGlow pouch at £17.44 with an expiry of 04/2026, and a Hydrate Electrolytes pouch at £21.77 with an expiry of 27/05/2026. On Amazon UK, results showed Free Soul products under the brand name at or below list price. We saw no sign of unauthorised sellers there, though we did not check every offer.
The exact-image search found Free Soul's Meno Balance Bundle photo, a shot of three pouches, on 8 unrelated websites that had indexed it under another brand's second-hand wellness bundle. It matches the official file at an image-hash distance of 4. The pattern suggests the sites were compromised to feed shop pages into search results. Our domain sweep across herfreesoul and freesoul names found no fake store. herfreesoul.co and herfreesoul.co.uk forward to freesoul.com, and the herfreesoul names under other country endings were parked. Many freesoul names belong to unrelated businesses that share the phrase.
How to shut it down
The takedown plan, step by step, built from the evidence above.
File an IP complaint on the Greens listing
Cite the Free Soul name in the title and on the back panel, plus the pack design and ingredient list copied from Free Soul Greens. Keep dated copies of all six product images.
Strip your name from 6 gummy listings
Ask Alibaba to remove Free Soul from the six gummy listings. None sells Free Soul products; the name is there to catch searches.
Report expired stock sold as new
Report eBay listings selling out-of-date Free Soul supplements as new. Consider telling customers how to check batch and expiry details before buying from resellers.
Monitor your retired Greens pouch
Add the earlier Greens design to marketplace and image monitoring. Lookalikes can copy a design you have retired, and shoppers may not know the pack has changed.
A Free Soul pack without Free Soul's checks
The Greens lookalike leaves the brand off the front and copies the layout, the tagline and a 21-ingredient list in Free Soul's order. The name appears on the back panel and in the listing title, where Alibaba buyers searching for Free Soul will find it.
There are no fake Free Soul web stores to take down. The exposure is wholesale listings that borrow the name and the old design, and a resale market where some pouches sell as new after their stated expiry. A customer who opens an expired pouch bought on eBay blames Free Soul.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
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