Takedown Research

Scam breakdowns.

We point our scanners at well-known brands, then publish what we find: fake storefronts, copied listings, paid ads, and impersonating accounts, side by side with the real thing.

New breakdown every Tuesday

Featured in EyewearFake storefronts

2 fake Jimmy Fairly stores copied 1,838 frames and sell sold-out styles at 70% off

jimmyfairly.shop and jimmyfairlystore.shop carry Jimmy Fairly's catalogue, product codes and studio photos. The Lou Icons is sold out on the official site at 135 EUR. Both fakes have it in stock for $40.50.

5 min read
Officialjimmyfairly.com
Official Jimmy Fairly storefront captured by Takedown
Fakejimmyfairly.shop
Fake Jimmy Fairly storefront captured by Takedown
Visual similarity100%

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Fake storefronts · Archived evidence · Domain intelligence

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How this series is made

We follow the evidence

Each brand in this series is selected because it is recognisable and heavily copied. The findings come from what our scanners surface, not from a prepared brief.

The scanner does the research

The same engine our customers use runs the sweep: reverse image matching, certificate monitoring, ad library sweeps, and handle collision checks.

We preserve the evidence

Every report is built from timestamped source and target captures, domain records, storefront signals, and a side-by-side visual assessment.

Scan your own brand

Curious what a breakdown of your brand would say?

Run the same sweep on your own catalogue. You get every match found, how convincing each one is, and the order we would remove them in.