4 fake Le Gramme stores loaded its full catalogue on registration day, at 65% off
Five live stores use the Le Gramme name. Four run on one storefront template, carry almost the entire official catalogue and use the brand's own product photos. On AliExpress, eight listings sell cord and cable bracelets showing the Le Gramme name for US $16 to $26. The brand names every piece by its weight in grams and sells from legramme.com. We found the stores through our scan, a certificate search and a lookalike-domain sweep.
- 5
- Live fake storefronts
- 65%
- Markdown on the clone stores
- €69
- '18ct gold' diamond ring on a fake store
- 8
- AliExpress listings
4 stores copy the catalogue and cut 65%
legramme.com is a quiet, product-first store: a black le gramme wordmark, campaign photography, and pieces named by weight, like the bracelet ruban le 21g in brushed sterling silver at €550.
legrammeshop.shop takes the name and the products and leaves the design. It has a plain lowercase le gramme in the header, a French menu and a campaign-style hero with a rewritten tagline. The catalogue page carries the official product names and photos, each with a red -65% badge and a price in US dollars. legrammeatelier.shop, shoplegramme.shop and legrammeexclusive.shop run the same template, each hero with a slightly different version of the same slogan.
They skipped the look of legramme.com, copied the catalogue and cut the price by two thirds.
What we caught
legrammeshop.shop lists 194 products, legrammeexclusive.shop 195, shoplegramme.shop 181 and legrammeatelier.shop 180. legramme.com currently lists 195. The product web addresses mirror the brand's own, such as bracelet-21g-argent-925-brosse-lisse-ruban.
We compared product photos from the four stores with Le Gramme's catalogue. The bracelet ruban le 21g and le 7g photos were the same images on all four, and nine of nine sampled products on legrammeshop.shop used an official photo.
The 21g ribbon bracelet costs €550 at legramme.com. legrammeshop.shop shows $627.29 struck through and sells it for $219.55. Every reduced product we saw on the four stores was cut by exactly 65%.
Eight AliExpress listings show bracelets marked le gramme, from US $16.19 to $26.00. One sells a khaki godron cord bracelet with Le Gramme's own studio photos. Another calls itself Original 1:1.
The evidence, channel by channel
legrammeshop.shop, legrammeatelier.shop, shoplegramme.shop and legrammeexclusive.shop, each with a reworded version of the same slogan.
Le Gramme's photo of the €550 21g ribbon bracelet, and the same image on the fake store at $219.55.
An 18ct gold ring set with diamonds, marked down from €236 to €69.
Le Gramme's studio shots of the €290 khaki godron cord bracelet, reused on a US $20.75 listing.
Six of the eight listings, from US $16.19 to $26.00. One is titled Original 1:1.
Copies the official name 'bracelet câble sur chaîne le 11g' word for word and uses Le Gramme's own worn photo (image-hash distance 1/192), at US $23.98. Le Gramme charges €460.
A '7 Grams 925' rope bracelet at US $26.00. Google's exact-image search returns Le Gramme's own page for the listing's photo; it matches by eye, and the le gramme marking is visible on the clasp.
'Le Gramme 925 Silver Couple Bracelet Original 1:1' at US $21.58, 15 sold, in 12 cord colours. Le Gramme's own cord bracelets start at €190.
Cable bracelets marked 'le gramme', sold as a '7g' couple bracelet from US $16.83, or $8.04 in bulk. Built from listing data, as DHgate showed an Access Denied page.
Registered and stocked the same day
Registration records and the stores' own product sitemaps line up. legrammeatelier.shop was registered on 8 May 2026, and its 180 products were loaded that day, within ten seconds of each other. shoplegramme.shop followed on 28 May, legrammeshop.shop on 14 July and legrammeexclusive.shop on 21 July, each with product records dated its registration day.
All four resolved to IP addresses on the same hosting network, each at a different address. Their contact pages list support@legramme.com, on the brand's real domain. Le Gramme publishes eshop@legramme.com on its own contact page, and we did not test whether the support address works. A fifth domain, legramme.shop, registered on 29 April 2026, is already on client hold at the registrar and no longer resolves.
A €69 'gold and diamond' ring on an older copy
legrammeenfr.com is a cruder fake. Registered in December 2023, it is a WordPress shop with the Le Gramme wordmark, large photos of Le Gramme pieces and 318 product pages with titles stuffed with sales phrases: Meilleur Prix Garanti, Prix Usine, 50% Off De Vente. Most product records are dated December 2021, two years before the domain existed, which suggests the catalogue was imported from an earlier site.
Its prices make no attempt at realism. The 16 products on its homepage cost €51 to €80. One page offers an 18ct gold ring set with baguette diamonds, engraved LE GRAMME and 750, for €69. Le Gramme's own diamond-set gold rings start at €1,950. We did not find its product photos in Le Gramme's current catalogue.
AliExpress sellers use the brand's studio shots
An AliExpress search for Le Gramme returned eight bracelet listings with the le gramme marking in their photos. Four put the name, or Le Gram, in the title. One copies an official product name word for word: bracelet câble sur chaîne le 11g. Another is titled Le Gramme 925 Silver Couple Bracelet Original 1:1. Prices run from US $16.19 to $26.00. Le Gramme's own cord bracelets start at €190.
The clearest case is a Le gram 5g khaki godron cord bracelet at US $20.75. Its photos are Le Gramme's studio shots of the bracelet cordon kaki godron le 5g, €290 on legramme.com, placed on a grey background. The 11g chain listing uses a Le Gramme product photo that also appears on retailers' pages for the real bracelet. Three listings ask buyers to message the seller off the platform for catalogues and custom orders. AliExpress demanded a robot check before showing listing pages, so we worked from the marketplace search data and the listing images.
How to shut it down
The takedown plan, step by step, built from the evidence above.
File once with the shared host
Send one evidence package covering legrammeshop.shop, legrammeatelier.shop, shoplegramme.shop and legrammeexclusive.shop, with the matched photos and price captures.
Get the 5 domains suspended
Ask the registrars to suspend the four .shop domains and legrammeenfr.com, citing the copied catalogue and misuse of the Le Gramme name. legramme.shop shows suspension is possible.
Take down the 8 AliExpress listings
Use AliExpress's intellectual property process, leading with the reused studio photos and the Original 1:1 title.
Watch new registrations
Monitor certificate logs for domains pairing legramme with retail words like shop, atelier and exclusive. Each clone store showed up in certificate logs on the day its domain was registered.
A €290 bracelet's photos now sell a $20.75 one
The four clone stores took minutes to fill. Each got the full Le Gramme catalogue, photos included, on the day its domain was registered, then waited for shoppers searching for a bracelet named by its weight.
The AliExpress listings run the same play at a smaller scale. A studio photo shot to sell a €290 bracelet now sells a US $20.75 one.
Scan your own brand
What would the scanner find around your brand?
Run the same sweep across lookalike domains, storefronts, marketplaces, ads, and social accounts.
Next case
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