SHEIN or Temu copied my design: how to report it

What you'll need

• The listing URLs and product numbers. SHEIN asks for the location of each item in enough detail to find it, and points to its 'How to find an SKU' help.
• Dated screenshots of each listing, with the price and seller visible.
• Proof of your design and when you first published it: your original artwork or photos, your own product page, a dated social post or a lookbook.
• Registration details, for a trademark, registered design or patent.
• A Power of Attorney, if you file for the rights owner on SHEIN, which requires one from agents.
• An account on each portal. SHEIN's portal needs an account with your name, company name and email; Temu's reporting page needs you to sign in.

The steps on this page follow SHEIN's and Temu's own IP pages, checked 16 October 2026.

Pick the right that covers what was copied

In the UK, the appearance of a product is protected for 3 years from the date you make it public, without registration (supplementary unregistered design), and UK design right protects the shape of a 3D product automatically for up to 10 years from first sale or 15 years from creation. In the EU, an unregistered design is protected for 3 years from when it is first made public in the EU, against deliberate copying. A US design patent protects the way an article looks and has to be granted first.

Is it a trend rather than a copy? If the listing shares a style but not your artwork, photos, name or a protected design, the platform is unlikely to act. Report the listings that reproduce something you can show you own.

Report a copy on SHEIN

Already have a SHEIN portal account? Sign in and skip to step 2.

1. 1

   Create a portal account

   Open SHEIN's Intellectual Property Notice page and follow its link to the Intellectual Property Notice Portal. Create an account with your name, company name and email. Agents must provide a Power of Attorney.

2. 2

   Declare who you are

   Confirm that you are the rights holder, an employee of the rights holder, or an authorised agent.

3. 3

   Identify your right

   Say whether the notice is about copyright, trademark, design rights (registered or unregistered) or patent rights, with registration details where they apply, and attach the documents that show ownership and infringement.

4. 4

   Identify each listing

   Give the location of every infringing item in enough detail for SHEIN to find it, including the product number.

5. 5

   Confirm and submit

   Confirm that the information is true, accurate and complete. You can track and manage your reports in the portal.

SHEIN says it may ask for more documents or verification, and that a notice without sufficient information may be rejected. On a valid notice it may remove or disable access to the material and tell the party responsible that it has done so.

Report a copy on Temu

1. 1

   Sign in to the IP portal

   Open Temu's intellectual property infringement report page and sign in. Reports come from the rights owner or an agent with their permission.

2. 2

   Identify your right

   Give the registration number for a trademark or patent. For copyright, describe the work, link to it and give the date you first published it.

3. 3

   List the infringing products

   The URL of each product, the infringing parties, and what infringes.

4. 4

   Attach the evidence

   Temu's policy names order IDs from test purchases as supporting evidence. Add your contact details: name, address, phone and email.

5. 5

   Submit

   Temu says it investigates, removes the reported content and takes 'appropriate action against the responsible parties', without sharing details of action that is not public.

Sellers can answer with a counter-notice, which Temu says it handles in line with the DMCA. Temu warns that continuous inaccurate or fake notices can cost you your submission privileges, and says it terminates repeat infringers in appropriate circumstances. Temu also runs a separate Brand Registry portal for brands.

Evidence that holds up

• Side by side: your original next to the listing image, with the copied element marked.
• A date that comes first: your design's first publication should predate the listing. Keep the original files, with their metadata.
• Every listing, separately. The same design often appears under several product numbers and sellers.
• A test purchase, if you can, on Temu, where the policy names test-purchase order IDs as evidence.

Copies also appear on AliExpress, Amazon and TikTok Shop. The where to report counterfeits directory lists each platform's official route.