Three templates for the cases brands meet most often. Copy one and replace everything in square brackets, or fill in the generator above and it will do that for you.
Trademark: copycat store or lookalike domain
Someone runs a store or domain that uses your brand name or logo and passes itself off as you.
[Your name]
[Company]
[Address]
[Email]
[Date]
To: [Recipient name or store name]
Re: Infringement of the [TRADEMARK] trademark: demand to cease and desist
Dear [Recipient name],
We write regarding your unauthorised use of the [TRADEMARK] trademark, which infringes the rights of [Company] and must stop immediately.
[Company] is the owner of the [TRADEMARK] trademark (the "Mark"), which it uses in connection with [goods and services]. The Mark is protected by the following registrations:
- [Registration number, office and classes]
The Mark identifies [Company] as the source of its products, and consumers rely on it to distinguish genuine goods from imitations. [Company] has not authorised you to use the Mark in any way.
It has come to our attention that you are:
- operating an online store that presents itself as, or as affiliated with, our brand
- registering and using a domain name that incorporates the Mark
This includes, without limitation, the following:
- [URL of the infringing store or domain]
This use is likely to cause confusion among consumers as to the origin of your goods and your affiliation with [Company], and constitutes trademark infringement and passing off / unfair competition.
We therefore demand that you:
1. immediately cease all use of the Mark and any confusingly similar name or logo;
2. remove all listings, pages, advertisements, and posts that use the Mark;
3. transfer the infringing domain name(s) to us, or allow them to lapse and confirm you will not re-register them;
4. confirm in writing that you have complied with these demands.
If we do not receive written confirmation of compliance by [deadline, usually 14 days], we will take further action without additional notice. This may include complaints to your hosting provider, domain registrar, payment processors, and marketplaces, and legal proceedings seeking an injunction, damages, and costs.
Nothing in this letter waives any of [Company]'s rights or remedies, all of which are expressly reserved.
Yours faithfully,
[Your name]
[Company]
Copyright: copied product photos, descriptions or videos
A store or seller reuses your own photos, product copy or videos. This works whether or not you have a registered trademark.
[Your name]
[Company]
[Address]
[Email]
[Date]
To: [Recipient name or store name]
Re: Unauthorised use of copyright works owned by [Company]: demand to cease and desist
Dear [Recipient name],
We write regarding your unauthorised reproduction of copyright works owned by [Company].
[Company] owns the copyright in original [product photographs / product descriptions / videos], first published at:
- [URL of your original work]
Without our permission, you have copied and published these works at:
- [Exact URL of each page or listing that uses them]
Reproducing and making these works available to the public without authorisation infringes [Company]'s copyright.
We therefore demand that you:
1. remove every copy of our works from your website, listings, advertisements and social media accounts;
2. stop any further use of our photographs, text and videos;
3. confirm in writing that you have complied with these demands.
If we do not receive written confirmation by [deadline, usually 14 days], we will file copyright notices with your hosting provider, platform and search engines without further notice, and consider legal proceedings.
Nothing in this letter waives any of [Company]'s rights or remedies, all of which are expressly reserved.
Yours faithfully,
[Your name]
[Company]
Marketplace seller: counterfeit or unauthorised listings
An identifiable seller on Amazon, eBay, Etsy or TikTok Shop lists goods under your brand that are fake or not authorised.
[Your name]
[Company]
[Address]
[Email]
[Date]
To: [Seller name and storefront]
Re: Listings using the [TRADEMARK] trademark: demand to cease and desist
Dear [Seller name],
We are writing because you are offering goods for sale under the [TRADEMARK] trademark on [marketplace], and we would like to resolve this with you directly.
[Company] is the owner of the [TRADEMARK] trademark (the "Mark"), registered as [registration number, office and classes] for [goods]. [Company] has not authorised you to sell goods under the Mark, and the goods in the listings below are not genuine [TRADEMARK] products.
- [Listing URL or ASIN / item number]
We therefore ask that you:
1. remove the listings above and any others that use the Mark;
2. stop selling and confirm what you have done with remaining infringing stock;
3. confirm in writing that you have complied with these requests.
We would appreciate your written confirmation by [deadline, usually 14 days]. If we cannot resolve this directly, we will need to report the matter to [marketplace] and consider our legal options.
Kind regards,
[Your name]
[Company]
These templates are not legal advice. Have a lawyer review notices and letters in contested or high-value cases.