ZeroFox alternatives: how Takedown and others compare

What they have in common

Last updated: 14 Oct 2026. At a high level, both find copies of a brand online and get them taken down. Specifically:

• Both have their own team file the reports for you.
• Both cover copycat websites and lookalike domains, marketplace listings and social media accounts.

That said, they differ on what each covers and price. Where each one is the better buy is set out below, Takedown first.

How Takedown works

Managed. A person checks every match, you approve each case, and our team files with the platform, host and registrar. Nothing is filed until you approve the case.

• Copycat websites and lookalike domains: Yes. Lookalike domains, certificate logs, Google search and reverse image search.
• Marketplace listings: Yes. Amazon in 9 storefronts (US, UK, DE, FR, IT, ES, NL, SE, PL), eBay in 8 (US, UK, DE, FR, IT, ES, CA, AU), AliExpress, Alibaba, Temu, TikTok Shop, DHgate and Chrono24, plus any marketplace where Google Lens finds your product photos.
• Social media accounts: Yes. Instagram, TikTok, Facebook, YouTube and Threads accounts using your brand name.
• Paid ads: Yes. Meta ads, and TikTok ads shown in the EU and UK.
• Trademark filing watch: Partly. US (USPTO) applications and registrations using your brand name, in your goods classes. Not the EUIPO or UKIPO.
• App stores: No

Price: From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report.

How ZeroFox works

Its HNTR platform combines intelligence, AI and analysts, and ZeroFox carries out the takedowns. ZeroFox says it is built for security teams protecting brands, domains, executives and the attack surface, with threat intelligence in the same platform. With ZeroFox, its team files the reports for you.

• Copycat websites and lookalike domains: Yes. Lookalike domains, hijacks and phishing sites.
• Marketplace listings: Yes
• Social media accounts: Yes
• Paid ads: Not stated on its site
• Trademark filing watch: Not stated on its site
• App stores: Yes

Price: Not published. Bundles are quoted on request: Foundation includes 250 takedowns a year and Core 500 a year.

Where Takedown is the better buy

You want sign-off on everything filed in your name. At Takedown a person checks every match, and nothing is filed under your brand until you approve the case. That keeps control of what goes to marketplaces, hosts and registrars under your trademark, with the evidence for each case in front of whoever approves it.

You want a price before a sales call. Takedown starts at $500 a month, month to month with no annual lock-in, and the quote comes with a free 360° report of what is copying your brand now. ZeroFox does not publish a price.

You want new trademark filings watched. Takedown watches US (USPTO) applications and registrations that use your brand name in your goods classes, and puts the recent ones up for review first. ZeroFox's site does not mention a trademark filing watch.

You want ads that use your brand found. Takedown checks the Meta ad library and TikTok's EU and UK ad library for ads using your brand. ZeroFox's site does not mention paid ads.

Where ZeroFox is the better buy

Threat intelligence built in. It bundles brand and domain protection with cyber threat intelligence, dark web monitoring, compromised credential detection and connectors for SIEM, SOAR and EDR tools. A security team can feed takedown alerts straight into the systems it already runs.

Executive protection. Its Core bundle includes executive protection for ten people, covering harassment, doxxing and deepfakes, alongside brand and domain monitoring. Companies whose leaders are impersonated or targeted can cover them under the same bundle as the brand.

On-demand investigations. It sells on-demand investigations, such as incident reports, threat assessments and adversary profiles, for urgent needs beyond daily monitoring; the Core bundle includes five a year. That suits teams that need analyst work as well as removals.

Best ZeroFox alternatives in 2026

Takedown and the closest substitutes for ZeroFox, from what each says on its own site (read 14 Oct 2026).

Limits to know about

• Takedown: Its trademark watch covers US (USPTO) filings only. Brand Protector also watches the EUIPO, and Corsearch sells worldwide clearance and watch.
• Takedown: Social accounts are found by searching each platform for your brand name, so an account that never uses the name is missed, and Pinterest is not searched.
• Takedown: Etsy, Walmart and SHEIN are not searched directly; copies there are found through reverse image search.
• ZeroFox: Takedowns are counted: its Foundation bundle lists 250 a year and Core 500 a year, with prices on request.
• ZeroFox: It is built for security teams; counterfeit marketplace work is not among the use cases on its pricing page.

Switching from ZeroFox

1. 1

   Export your open cases

   Ask ZeroFox for the list of open and recently filed reports, with the evidence for each. Platforms track reports per rights owner, so cases already filed stay valid.

2. 2

   Sign a letter of authorisation

   It lets our team file on your brand's behalf with marketplaces, hosts and registrars. It names Takedown as your agent and nothing else.

3. 3

   Add your trademarks and official stores

   So we can cite registrations in reports and never flag your own domains, marketplace stores or authorised resellers.

4. 4

   Approve the first cases

   We re-check the open copies from your export and new matches from the first scan. You approve each case before anything is filed.