Netcraft alternatives: how Takedown and others compare

What they have in common

Last updated: 14 Oct 2026. At a high level, both find copies of a brand online and get them taken down. Specifically:

• Both have their own team file the reports for you.
• Both cover copycat websites and lookalike domains and social media accounts.

That said, they differ on what each covers and price. Where each one is the better buy is set out below, Takedown first.

How Takedown works

Managed. A person checks every match, you approve each case, and our team files with the platform, host and registrar. Nothing is filed until you approve the case.

• Copycat websites and lookalike domains: Yes. Lookalike domains, certificate logs, Google search and reverse image search.
• Marketplace listings: Yes. Amazon in 9 storefronts (US, UK, DE, FR, IT, ES, NL, SE, PL), eBay in 8 (US, UK, DE, FR, IT, ES, CA, AU), AliExpress, Alibaba, Temu, TikTok Shop, DHgate and Chrono24, plus any marketplace where Google Lens finds your product photos.
• Social media accounts: Yes. Instagram, TikTok, Facebook, YouTube and Threads accounts using your brand name.
• Paid ads: Yes. Meta ads, and TikTok ads shown in the EU and UK.
• Trademark filing watch: Partly. US (USPTO) applications and registrations using your brand name, in your goods classes. Not the EUIPO or UKIPO.
• App stores: No

Price: From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report.

How Netcraft works

Automated detection with an in-house takedown service; it says it disrupts detected threats within five minutes. Netcraft says it is built for banks, retailers and other large brands facing phishing, fraud and scams aimed at their customers. With Netcraft, its team files the reports for you.

• Copycat websites and lookalike domains: Yes. Phishing sites, fake online stores and lookalike domains.
• Marketplace listings: Not stated on its site
• Social media accounts: Yes. Social media protection.
• Paid ads: Not stated on its site
• Trademark filing watch: Not stated on its site
• App stores: Yes. Mobile app protection.

Price: Not published; its site offers pricing on request.

Where Takedown is the better buy

You want sign-off on everything filed in your name. At Takedown a person checks every match, and nothing is filed under your brand until you approve the case. That keeps control of what goes to marketplaces, hosts and registrars under your trademark, with the evidence for each case in front of whoever approves it.

You want a price before a sales call. Takedown starts at $500 a month, month to month with no annual lock-in, and the quote comes with a free 360° report of what is copying your brand now. Netcraft does not publish a price.

You want new trademark filings watched. Takedown watches US (USPTO) applications and registrations that use your brand name in your goods classes, and puts the recent ones up for review first. Netcraft's site does not mention a trademark filing watch.

You want ads that use your brand found. Takedown checks the Meta ad library and TikTok's EU and UK ad library for ads using your brand. Netcraft's site does not mention paid ads.

Where Netcraft is the better buy

Phishing takedown speed. It reports a 33-minute median takedown time for phishing threats and says it disrupts detected threats within five minutes. Its own figures say over 95% of phishing site visits happen before an industry-average takedown, which is why speed is the thing to buy.

Disruption before launch. Its Preemptive Domain Disruption aims to act on criminal infrastructure before an attack goes live, using what it calls Verified Attack Indicators. That reaches lookalike domains while they are still being set up rather than after customers have been hit.

Breadth of attack types. It says it classifies more than 100 attack types, with products covering phone scams, fake online stores, peer-to-peer scams, malware and the dark web, and it runs a public Report Fraud page. One supplier covers most kinds of fraud aimed at a brand's customers.

Best Netcraft alternatives in 2026

Takedown and the closest substitutes for Netcraft, from what each says on its own site (read 14 Oct 2026).

Limits to know about

• Takedown: Its trademark watch covers US (USPTO) filings only. Brand Protector also watches the EUIPO, and Corsearch sells worldwide clearance and watch.
• Takedown: Social accounts are found by searching each platform for your brand name, so an account that never uses the name is missed, and Pinterest is not searched.
• Takedown: Etsy, Walmart and SHEIN are not searched directly; copies there are found through reverse image search.
• Netcraft: It does not publish a price; pricing is on request.
• Netcraft: It is built around phishing and fraud; counterfeit marketplace listings are not among its listed products.

Switching from Netcraft

1. 1

   Export your open cases

   Ask Netcraft for the list of open and recently filed reports, with the evidence for each. Platforms track reports per rights owner, so cases already filed stay valid.

2. 2

   Sign a letter of authorisation

   It lets our team file on your brand's behalf with marketplaces, hosts and registrars. It names Takedown as your agent and nothing else.

3. 3

   Add your trademarks and official stores

   So we can cite registrations in reports and never flag your own domains, marketplace stores or authorised resellers.

4. 4

   Approve the first cases

   We re-check the open copies from your export and new matches from the first scan. You approve each case before anything is filed.