Gray Falkon alternatives: how Takedown and others compare
TL;DR
- Takedown is a managed brand protection service for consumer brands: a person checks every match, you approve each case, and its team files across marketplaces, copycat stores and lookalike domains, social accounts and ad libraries, with new US trademark filings in your classes watched, from $500 a month.
- Pick Takedown over Gray Falkon if you want sign-off on everything filed in your name.
- Gray Falkon is an Amazon brand protection service built for brands selling on Amazon, Walmart, eBay and TikTok Shop that need unauthorised sellers and counterfeiters removed; pick it if unauthorised resellers on Amazon and Walmart are costing you more than $6,500 a month.
- Both are compared from their own sites, read 14 Oct 2026, and the page ends with how a switch from Gray Falkon works.
Takedown and Gray Falkon both help a brand find copies of its products online and get them removed. This page sets out what they share, how each one works, where Takedown is the better buy, where Gray Falkon is, and how a switch works. Takedown (trytakedown.com) is not Takedown.co, the creator-piracy service.
How Takedown works
Managed. A person checks every match, you approve each case, and our team files with the platform, host and registrar. Nothing is filed until you approve the case.
- Copycat websites and lookalike domains: Yes. Lookalike domains, certificate logs, Google search and reverse image search.
- Marketplace listings: Yes. Amazon in 9 storefronts (US, UK, DE, FR, IT, ES, NL, SE, PL), eBay in 8 (US, UK, DE, FR, IT, ES, CA, AU), AliExpress, Alibaba, Temu, TikTok Shop, DHgate and Chrono24, plus any marketplace where Google Lens finds your product photos.
- Social media accounts: Yes. Instagram, TikTok, Facebook, YouTube and Threads accounts using your brand name.
- Paid ads: Yes. Meta ads, and TikTok ads shown in the EU and UK.
- Trademark filing watch: Partly. US (USPTO) applications and registrations using your brand name, in your goods classes. Not the EUIPO or UKIPO.
- App stores: No
Price: From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report.
How Gray Falkon works
A managed service using its own AI and automation to identify and evict unauthorised sellers and counterfeiters. Gray Falkon says it is built for brands selling on Amazon, Walmart, eBay and TikTok Shop that need unauthorised sellers and counterfeiters removed. With Gray Falkon, its team files the reports for you.
- Copycat websites and lookalike domains: Not stated on its site
- Marketplace listings: Yes. Amazon, Walmart, eBay and TikTok Shop.
- Social media accounts: Not stated on its site
- Paid ads: Not stated on its site
- Trademark filing watch: Not stated on its site
- App stores: Not stated on its site
Price: Falkon Pro 'Starting at $6,500/month'.
Where Takedown is the better buy
You want sign-off on everything filed in your name. At Takedown a person checks every match, and nothing is filed under your brand until you approve the case. That keeps control of what goes to marketplaces, hosts and registrars under your trademark, with the evidence for each case in front of whoever approves it.
You want a lower starting price for a team that files. Gray Falkon starts at $6,500 a month. Takedown starts at $500 a month, month to month, with a person checking every match and its team filing once you approve.
You want new trademark filings watched. Takedown watches US (USPTO) applications and registrations that use your brand name in your goods classes, and puts the recent ones up for review first. Gray Falkon's site does not mention a trademark filing watch.
You want copycat stores taken down too. Takedown searches lookalike domains, certificate logs, Google search and reverse image search for clones of your store, and files with the host and registrar as well as the store platform. Gray Falkon's site does not mention copycat websites.
Where Gray Falkon is the better buy
Published managed price. It publishes a starting price for its managed service, Falkon Pro from $6,500 a month. Most managed services in this comparison quote only on a call, so a larger brand can judge whether it fits the budget before booking one.
Unauthorised seller eviction. Its service is built to identify and evict unauthorised sellers as well as counterfeiters. Brands whose margins are eroded by grey-market resellers on Amazon and Walmart get a team focused on removing them, not only on fake products.
Four major marketplaces. It names Amazon, Walmart, eBay and TikTok Shop. A brand selling across all four can have unauthorised sellers and counterfeiters on each handled by one managed team using the same tooling, rather than a separate service per marketplace.
Best Gray Falkon alternatives in 2026
Takedown and the closest substitutes for Gray Falkon, from what each says on its own site (read 14 Oct 2026).
| Service | Built for | Who files | Published price |
|---|---|---|---|
| Takedown | Consumer brands, from fast-growing direct-to-consumer labels to established brands, selling through their own stores and on Amazon and other marketplaces in the UK, EU and US. | Takedown's team | From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report. |
| Amazon Brand Registry | Brands with an active or pending trademark that sell on Amazon. | You | Brand Registry is 'free to enroll and use'; Project Zero self-service removal and automated protections are free. Transparency serialisation codes are paid; the price is not on the page. |
| TrackStreet | Brands with reseller and distributor networks policing MAP pricing and unauthorised sellers. | TrackStreet's team | Not published; book a demo. |
| Red Points | Brands of all sizes; it says it is trusted by 1,300+ brands. | You on some platforms, Red Points' team on others | Self-serve configurator: Brand Protection Plan $938/month (unlimited detections and takedowns), plus trademarks from $174/month for one trademark and marketplaces priced separately (Amazon, 19 domains, $285/month; all marketplaces and domains $820/month). Fake website protection is an optional add-on. Billed monthly, no setup fees; the order form asks for at least $1,250 a month. Managed tiers (Starter, Professional, Enterprise) are quoted on request. |
| MarqVision | Mid-size and large consumer brands that want marketplace enforcement with legal escalation behind it. | MarqVision's team | Not published; custom quote ('customised pricing based on your specific needs'). |
Limits to know about
- Takedown: Its trademark watch covers US (USPTO) filings only. Brand Protector also watches the EUIPO, and Corsearch sells worldwide clearance and watch.
- Takedown: Social accounts are found by searching each platform for your brand name, so an account that never uses the name is missed, and Pinterest is not searched.
- Takedown: Etsy, Walmart and SHEIN are not searched directly; copies there are found through reverse image search.
- Gray Falkon: Its published plan starts at $6,500 a month.
- Gray Falkon: It lists marketplaces only; copycat websites, social media and ads are not among its channels.
- Gray Falkon: Contract terms are not published, and no free trial or scan is stated.
Switching from Gray Falkon
- 1
Export your open cases
Ask Gray Falkon for the list of open and recently filed reports, with the evidence for each. Platforms track reports per rights owner, so cases already filed stay valid.
- 2
Sign a letter of authorisation
It lets our team file on your brand's behalf with marketplaces, hosts and registrars. It names Takedown as your agent and nothing else.
- 3
Add your trademarks and official stores
So we can cite registrations in reports and never flag your own domains, marketplace stores or authorised resellers.
- 4
Approve the first cases
We re-check the open copies from your export and new matches from the first scan. You approve each case before anything is filed.
Summary
Takedown vs Gray Falkon summary
| Takedown | Gray Falkon | |
|---|---|---|
| Built for | Consumer brands, from fast-growing direct-to-consumer labels to established brands, selling through their own stores and on Amazon and other marketplaces in the UK, EU and US. | Brands selling on Amazon, Walmart, eBay and TikTok Shop that need unauthorised sellers and counterfeiters removed. |
| Type | Managed brand protection service | Amazon brand protection service |
| How it works | Managed. A person checks every match, you approve each case, and our team files with the platform, host and registrar. | A managed service using its own AI and automation to identify and evict unauthorised sellers and counterfeiters. |
| Who reviews matches | Takedown's team | Gray Falkon's team |
| Who files the reports | Takedown's team | Gray Falkon's team |
| Copycat websites and lookalike domains | Yes. Lookalike domains, certificate logs, Google search and reverse image search. | Not stated on its site |
| Marketplace listings | Yes. Amazon in 9 storefronts (US, UK, DE, FR, IT, ES, NL, SE, PL), eBay in 8 (US, UK, DE, FR, IT, ES, CA, AU), AliExpress, Alibaba, Temu, TikTok Shop, DHgate and Chrono24, plus any marketplace where Google Lens finds your product photos. | Yes. Amazon, Walmart, eBay and TikTok Shop. |
| Social media accounts | Yes. Instagram, TikTok, Facebook, YouTube and Threads accounts using your brand name. | Not stated on its site |
| Paid ads | Yes. Meta ads, and TikTok ads shown in the EU and UK. | Not stated on its site |
| Trademark filing watch | Partly. US (USPTO) applications and registrations using your brand name, in your goods classes. Not the EUIPO or UKIPO. | Not stated on its site |
| App stores | No | Not stated on its site |
| Published price | From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report. | Falkon Pro 'Starting at $6,500/month'. |
| Free trial or scan | Free 360° report of what is copying your brand; free tools with no signup. | Not stated on its site |
| Contract | Month to month, no annual lock-in. | Not stated on its site |
Frequently asked questions
What are the best Gray Falkon alternatives?
For a consumer brand that wants the filing done for it, Takedown, from $500 a month: a person checks every match, you approve each case, and its team files with the platform, host and registrar. The closest alternatives to Gray Falkon after that are Amazon Brand Registry, TrackStreet, Red Points and MarqVision.
How much does Gray Falkon cost?
Falkon Pro 'Starting at $6,500/month' (from Gray Falkon's own site, read 14 Oct 2026). Takedown starts at $500 a month, month to month, and the quote comes with a free 360° report.
Does Gray Falkon file the takedowns for you?
With Gray Falkon, its team files the reports for you. At Takedown a person checks every match and its team files once you approve each case.
Sources, checked 14 Oct 2026
Hand it over
Want someone to find the copies and file the reports for you?
Takedown scans for copycat stores, lookalike domains, marketplace listings, impersonating social accounts and conflicting US trademark filings, a person checks every match, and nothing is filed until you approve it. Start with a free 360° report on your brand.
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