Fortra Brand Protection alternatives: how Takedown and others compare

What they have in common

Last updated: 14 Oct 2026. At a high level, both find copies of a brand online and get them taken down. Specifically:

• Both have their own team file the reports for you.
• Both cover copycat websites and lookalike domains and social media accounts.

That said, they differ on what each covers and price. Where each one is the better buy is set out below, Takedown first.

How Takedown works

Managed. A person checks every match, you approve each case, and our team files with the platform, host and registrar. Nothing is filed until you approve the case.

• Copycat websites and lookalike domains: Yes. Lookalike domains, certificate logs, Google search and reverse image search.
• Marketplace listings: Yes. Amazon in 9 storefronts (US, UK, DE, FR, IT, ES, NL, SE, PL), eBay in 8 (US, UK, DE, FR, IT, ES, CA, AU), AliExpress, Alibaba, Temu, TikTok Shop, DHgate and Chrono24, plus any marketplace where Google Lens finds your product photos.
• Social media accounts: Yes. Instagram, TikTok, Facebook, YouTube and Threads accounts using your brand name.
• Paid ads: Yes. Meta ads, and TikTok ads shown in the EU and UK.
• Trademark filing watch: Partly. US (USPTO) applications and registrations using your brand name, in your goods classes. Not the EUIPO or UKIPO.
• App stores: No

Price: From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report.

How Fortra Brand Protection works

Managed detection plus expert takedowns, which it describes as an unlimited takedown model. Fortra Brand Protection says it is built for security teams, including companies already on Fortra security products; it was formerly the PhishLabs brand. With Fortra Brand Protection, its team files the reports for you.

• Copycat websites and lookalike domains: Yes. Phishing sites and lookalike domains.
• Marketplace listings: Not stated on its site
• Social media accounts: Yes
• Paid ads: Not stated on its site
• Trademark filing watch: Not stated on its site
• App stores: Yes. Mobile apps.

Price: Not published. It describes an unlimited takedown model; pricing is on request.

Where Takedown is the better buy

You want sign-off on everything filed in your name. At Takedown a person checks every match, and nothing is filed under your brand until you approve the case. That keeps control of what goes to marketplaces, hosts and registrars under your trademark, with the evidence for each case in front of whoever approves it.

You want a price before a sales call. Takedown starts at $500 a month, month to month with no annual lock-in, and the quote comes with a free 360° report of what is copying your brand now. Fortra Brand Protection does not publish a price.

You want new trademark filings watched. Takedown watches US (USPTO) applications and registrations that use your brand name in your goods classes, and puts the recent ones up for review first. Fortra Brand Protection's site does not mention a trademark filing watch.

You want ads that use your brand found. Takedown checks the Meta ad library and TikTok's EU and UK ad library for ads using your brand. Fortra Brand Protection's site does not mention paid ads.

Where Fortra Brand Protection is the better buy

Unlimited takedowns. It describes an unlimited takedown model, so a burst of phishing sites in one month does not run into a quota. For brands that see campaigns in waves, takedowns that are not counted one by one are easier to budget for.

Part of a security suite. It sits inside Fortra's wider platform alongside email security, data loss prevention and data classification. A company already buying Fortra security products can add brand protection without taking on a new supplier relationship.

Phishing heritage. It is the former PhishLabs brand and covers phishing sites, lookalike domains, social media, mobile apps and the dark web, with automated takedowns backed by analysts. It suits teams whose main worry is credential theft from their customers.

Best Fortra Brand Protection alternatives in 2026

Takedown and the closest substitutes for Fortra Brand Protection, from what each says on its own site (read 14 Oct 2026).

Limits to know about

• Takedown: Its trademark watch covers US (USPTO) filings only. Brand Protector also watches the EUIPO, and Corsearch sells worldwide clearance and watch.
• Takedown: Social accounts are found by searching each platform for your brand name, so an account that never uses the name is missed, and Pinterest is not searched.
• Takedown: Etsy, Walmart and SHEIN are not searched directly; copies there are found through reverse image search.
• Fortra Brand Protection: It does not publish a price; its site has a pricing request form.
• Fortra Brand Protection: It is built for security teams; counterfeit marketplace monitoring is not described in detail on the pages we read.

Switching from Fortra Brand Protection

1. 1

   Export your open cases

   Ask Fortra Brand Protection for the list of open and recently filed reports, with the evidence for each. Platforms track reports per rights owner, so cases already filed stay valid.

2. 2

   Sign a letter of authorisation

   It lets our team file on your brand's behalf with marketplaces, hosts and registrars. It names Takedown as your agent and nothing else.

3. 3

   Add your trademarks and official stores

   So we can cite registrations in reports and never flag your own domains, marketplace stores or authorised resellers.

4. 4

   Approve the first cases

   We re-check the open copies from your export and new matches from the first scan. You approve each case before anything is filed.