CounterFind alternatives: how Takedown and others compare
TL;DR
- Takedown is a managed brand protection service for consumer brands: a person checks every match, you approve each case, and its team files across marketplaces, copycat stores and lookalike domains, social accounts and ad libraries, with new US trademark filings in your classes watched, from $500 a month.
- Pick Takedown over CounterFind if you want sign-off on everything filed in your name.
- CounterFind is a managed brand protection service built for brands that want subscription monitoring and takedowns, with a contingency route to recover damages from repeat counterfeiters; pick it if you want to pursue damages from repeat counterfeiters without paying legal fees up front.
- Both are compared from their own sites, read 14 Oct 2026, and the page ends with how a switch from CounterFind works.
Takedown and CounterFind both help a brand find copies of its products online and get them removed. This page sets out what they share, how each one works, where Takedown is the better buy, where CounterFind is, and how a switch works. Takedown (trytakedown.com) is not Takedown.co, the creator-piracy service.
How Takedown works
Managed. A person checks every match, you approve each case, and our team files with the platform, host and registrar. Nothing is filed until you approve the case.
- Copycat websites and lookalike domains: Yes. Lookalike domains, certificate logs, Google search and reverse image search.
- Marketplace listings: Yes. Amazon in 9 storefronts (US, UK, DE, FR, IT, ES, NL, SE, PL), eBay in 8 (US, UK, DE, FR, IT, ES, CA, AU), AliExpress, Alibaba, Temu, TikTok Shop, DHgate and Chrono24, plus any marketplace where Google Lens finds your product photos.
- Social media accounts: Yes. Instagram, TikTok, Facebook, YouTube and Threads accounts using your brand name.
- Paid ads: Yes. Meta ads, and TikTok ads shown in the EU and UK.
- Trademark filing watch: Partly. US (USPTO) applications and registrations using your brand name, in your goods classes. Not the EUIPO or UKIPO.
- App stores: No
Price: From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report.
How CounterFind works
A subscription platform and service: CounterFind monitors and files takedowns, and its Infringement Recovery programme litigates on contingency. CounterFind says it is built for brands that want subscription monitoring and takedowns, with a contingency route to recover damages from repeat counterfeiters. With CounterFind, its team files the reports for you.
- Copycat websites and lookalike domains: Yes. Websites; domains as an add-on.
- Marketplace listings: Yes
- Social media accounts: Yes
- Paid ads: Partly. Paid search and Google Shopping on the All-Access tier.
- Trademark filing watch: Not stated on its site
- App stores: Not stated on its site
Price: Not published. Tiers are Premium, Elite, Enterprise and All-Access with 'customized pricing'; Premium has a fixed monthly takedown allocation and higher tiers are unlimited. Free offer: Free Brand Exposure Scan.
Where Takedown is the better buy
You want sign-off on everything filed in your name. At Takedown a person checks every match, and nothing is filed under your brand until you approve the case. That keeps control of what goes to marketplaces, hosts and registrars under your trademark, with the evidence for each case in front of whoever approves it.
You want a price before a sales call. Takedown starts at $500 a month, month to month with no annual lock-in, and the quote comes with a free 360° report of what is copying your brand now. CounterFind does not publish a price.
You want new trademark filings watched. Takedown watches US (USPTO) applications and registrations that use your brand name in your goods classes, and puts the recent ones up for review first. CounterFind's site does not mention a trademark filing watch.
You want ads that use your brand found. Takedown checks the Meta ad library and TikTok's EU and UK ad library for ads using your brand. CounterFind's site does not mention paid ads.
Where CounterFind is the better buy
Damages recovery. Its Infringement Recovery programme pursues litigation against repeat counterfeiters on contingency. A brand can seek compensation from the worst offenders without paying legal fees up front, which goes further than the removal-only service most takedown vendors offer.
Predictable fee. It sells 'One Predictable Fee' with 'no charge per trademark monitored, no hourly billing', and tiers above Premium include unlimited takedowns. Brands holding many marks, or facing large volumes of listings, can budget without the bill rising with each trademark or report.
Shopping and search ads. The All-Access tier adds paid search and Google Shopping to its marketplace, social media and website monitoring. Counterfeiters who buy ads against your brand name are caught in the same programme, rather than needing a separate ad-monitoring tool.
Best CounterFind alternatives in 2026
Takedown and the closest substitutes for CounterFind, from what each says on its own site (read 14 Oct 2026).
| Service | Built for | Who files | Published price |
|---|---|---|---|
| Takedown | Consumer brands, from fast-growing direct-to-consumer labels to established brands, selling through their own stores and on Amazon and other marketplaces in the UK, EU and US. | Takedown's team | From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report. |
| Red Points | Brands of all sizes; it says it is trusted by 1,300+ brands. | You on some platforms, Red Points' team on others | Self-serve configurator: Brand Protection Plan $938/month (unlimited detections and takedowns), plus trademarks from $174/month for one trademark and marketplaces priced separately (Amazon, 19 domains, $285/month; all marketplaces and domains $820/month). Fake website protection is an optional add-on. Billed monthly, no setup fees; the order form asks for at least $1,250 a month. Managed tiers (Starter, Professional, Enterprise) are quoted on request. |
| MarqVision | Mid-size and large consumer brands that want marketplace enforcement with legal escalation behind it. | MarqVision's team | Not published; custom quote ('customised pricing based on your specific needs'). |
| EnforceShield | Brands that want automated, attorney-backed enforcement across marketplaces, social media, search, ads and hosting. | EnforceShield's team | Not published; its site offers a free demo call. |
| Infringement Takedowns | Brands that want a managed takedown service with a person reviewing the evidence. | Infringement Takedowns' team | Not published. |
Limits to know about
- Takedown: Its trademark watch covers US (USPTO) filings only. Brand Protector also watches the EUIPO, and Corsearch sells worldwide clearance and watch.
- Takedown: Social accounts are found by searching each platform for your brand name, so an account that never uses the name is missed, and Pinterest is not searched.
- Takedown: Etsy, Walmart and SHEIN are not searched directly; copies there are found through reverse image search.
- CounterFind: It does not publish a price; every tier is 'customized pricing'.
- CounterFind: The Premium tier has a fixed monthly takedown allocation; unlimited takedowns start on higher tiers.
- CounterFind: Paid search and Google Shopping need the All-Access tier, and domains are an add-on.
Switching from CounterFind
- 1
Export your open cases
Ask CounterFind for the list of open and recently filed reports, with the evidence for each. Platforms track reports per rights owner, so cases already filed stay valid.
- 2
Sign a letter of authorisation
It lets our team file on your brand's behalf with marketplaces, hosts and registrars. It names Takedown as your agent and nothing else.
- 3
Add your trademarks and official stores
So we can cite registrations in reports and never flag your own domains, marketplace stores or authorised resellers.
- 4
Approve the first cases
We re-check the open copies from your export and new matches from the first scan. You approve each case before anything is filed.
Summary
Takedown vs CounterFind summary
| Takedown | CounterFind | |
|---|---|---|
| Built for | Consumer brands, from fast-growing direct-to-consumer labels to established brands, selling through their own stores and on Amazon and other marketplaces in the UK, EU and US. | Brands that want subscription monitoring and takedowns, with a contingency route to recover damages from repeat counterfeiters. |
| Type | Managed brand protection service | Managed brand protection service |
| How it works | Managed. A person checks every match, you approve each case, and our team files with the platform, host and registrar. | A subscription platform and service: CounterFind monitors and files takedowns, and its Infringement Recovery programme litigates on contingency. |
| Who reviews matches | Takedown's team | CounterFind's team |
| Who files the reports | Takedown's team | CounterFind's team |
| Copycat websites and lookalike domains | Yes. Lookalike domains, certificate logs, Google search and reverse image search. | Yes. Websites; domains as an add-on. |
| Marketplace listings | Yes. Amazon in 9 storefronts (US, UK, DE, FR, IT, ES, NL, SE, PL), eBay in 8 (US, UK, DE, FR, IT, ES, CA, AU), AliExpress, Alibaba, Temu, TikTok Shop, DHgate and Chrono24, plus any marketplace where Google Lens finds your product photos. | Yes |
| Social media accounts | Yes. Instagram, TikTok, Facebook, YouTube and Threads accounts using your brand name. | Yes |
| Paid ads | Yes. Meta ads, and TikTok ads shown in the EU and UK. | Partly. Paid search and Google Shopping on the All-Access tier. |
| Trademark filing watch | Partly. US (USPTO) applications and registrations using your brand name, in your goods classes. Not the EUIPO or UKIPO. | Not stated on its site |
| App stores | No | Not stated on its site |
| Published price | From $500 a month, month to month with no annual lock-in; the quote comes with a free 360° report. | Not published. Tiers are Premium, Elite, Enterprise and All-Access with 'customized pricing'; Premium has a fixed monthly takedown allocation and higher tiers are unlimited. |
| Free trial or scan | Free 360° report of what is copying your brand; free tools with no signup. | Free Brand Exposure Scan. |
| Contract | Month to month, no annual lock-in. | 'One Predictable Fee', with 'no charge per trademark monitored, no hourly billing'. Term not published. |
Frequently asked questions
What are the best CounterFind alternatives?
For a consumer brand that wants the filing done for it, Takedown, from $500 a month: a person checks every match, you approve each case, and its team files with the platform, host and registrar. The closest alternatives to CounterFind after that are Red Points, MarqVision, EnforceShield and Infringement Takedowns.
How much does CounterFind cost?
Not published. Tiers are Premium, Elite, Enterprise and All-Access with 'customized pricing'; Premium has a fixed monthly takedown allocation and higher tiers are unlimited (from CounterFind's own site, read 14 Oct 2026). Takedown starts at $500 a month, month to month, and the quote comes with a free 360° report.
Does CounterFind file the takedowns for you?
With CounterFind, its team files the reports for you. At Takedown a person checks every match and its team files once you approve each case.
Sources, checked 14 Oct 2026
Hand it over
Want someone to find the copies and file the reports for you?
Takedown scans for copycat stores, lookalike domains, marketplace listings, impersonating social accounts and conflicting US trademark filings, a person checks every match, and nothing is filed until you approve it. Start with a free 360° report on your brand.
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